10 Creative Digital Marketing Ideas For Local Businesses

Not sure what you can do with a small digital marketing budget? Here are 10 ideas to spread the word about your local business online. Full Story: Search Engine Journal

Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends

Now’s the time to look ahead and hone in on the strategies that make the most sense for you and your business. Full Story: Entrepreneur

14 Effective Approaches To Interpreting Marketing Data

Marketers today know that data-driven initiatives can have a more granular, strategic impact than “spray and pray” methods of outreach or simply following their gut instincts ever could. Full Story: Forbes

How to Gauge Marketing Success in a Shifting Business Landscape

New strategies bring new challenges in how to approach and measure success of your marketing efforts. Full Story: Entrepreneur

The Best Ways to Leverage Growth Marketing

By implementing these growth hacking techniques, you can stay on top of the ever-changing interests of your customers and use them to your advantage. Full Story: Inc. Magazine

3 Marketing Questions You Need To Ask

I was recently talking with a new business coaching client who has struggled to scale their marketing efforts over the past few years. Full Story: Inc. Magazine

How Computer Vision is Powering Marketing Strategies in 2022

The field of marketing has evolved remarkably in the past several years. Full Story: IoT For All

HOW MULTICULTURAL MARKETING SHAPED THE ADVERTISING INDUSTRY

As an industry, we often embrace the newest techniques

What’s in your marketing stack? Let us know

This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power. Full Story: MarTech

What to Know About Influencer Marketing in 2022

Most incorrectly assume influencer marketing is a saturated space with over-glorified returns. Full Story: Entrepreneur

11 Tips To Ensure Your Guest Posts Are Effective Advertising For Your Business

Guest posts are an excellent way to gain publicity for your business. Full Story: Forbes

Why business must heed customer reviews

McKinsey research has shown that peer purchasing insights seem to have more influence on consumers than any marketing strategy. Full Story: McKinsey

Digitize Your Business With These 14 Smart Strategies

Though the digital space has opened up new opportunities for entrepreneurs, there are still some businesses that have yet to “get online.” Full Story: Forbes

12 Smart Ways A Business Can Stand Out In A Saturated Market

It’s difficult to find a market that isn’t saturated these days, especially since the Covid-19 pandemic has made it much easier and more necessary for people to create alternative streams of income by starting their own businesses. Full Story: Forbes

13 Simple Ways Business Owners Can Make Customers Feel Valued

Today’s customers are loyal to businesses that create authentic personal connections with them. Full Story: Forbes

Is Too Much Data Hurting Your Marketing Strategy? Here’s What Experts Say

CMOS often battle through data issues — having too much, too little or not trusting the information they have — and it’s ratcheting up the pressure to deliver results, often leading to errors. Full Story: CMSWire

3 Early Warning Signs Your Marketing Plan Needs a Tuneup

Marketing plans don’t last forever, particularly in these fast-changing times. Beware the signs that your plan needs to spend some time in the shop. Full Story: Inc. Magazine

How Marketing For Web 3.0 Will Evolve In 2022

Technology remains an ever-evolving part of our society that both complicates and simplifies our lives. Part of that technology—the World Wide Web—has evolved from Web 1.0 in the 1990s to its current iteration, Web 2.0. Full Story: Forbes

7 Big Enterprise Content Marketing Strategies You Need To Know

Learn how to be more strategic as an enterprise brand, how to expand your competitive reach, and truly connect with your target audience. Full Story: Search Engine Journal

The Impact of Blogging in Future Marketing

Starting with the weblogs and online journals that grew with the internet, blogging is now big business. Full Story: Business-Review.eu

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. Full Story: MarTech

5 Marketing Changes To Make In 2022

These changes had the biggest effect on prospecting campaigns where you traditionally used lookalike audiences and demographic and behavioral targeting to build… Full Story: Forbes

How Zero-Party Data Is Shaping The Future Of Marketing

As marketers in the tech space, we use data every day to inform our decisions. Full Story: MarTech Series

The forgotten ‘P’ of marketing

Working in the world of market research, many of the questions clients ask me essentially boil down to this: “how do we grow?”. This usually translates to: “how do we sell more stuff to more people?” Full Story: Mumbrella

10 Small Business Marketing Strategies That Actually Work

Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies. Full Story: Entrepreneur

HOW ARE BUSINESSES USING METAVERSE FOR MARKETING DEVELOPMENT?

Is using Metaverse in business companies for marketing developments an opportunity or threat? Full Story: Analytics Insight

Video Marketing KPIs That Are Crucial for Your Campaign

Because there are so many KPIs, it’d be counterproductive to keep track of each one. Full Story: Entrepreneur

The Importance of High-Quality Videos in Marketing Creation

Video marketing is one of the most important aspects of a successful marketing campaign. In order to create an effective video marketing campaign, you need high-quality videos. Full Story: Telemedia Online

All You Need to Know About Douyin Marketing

Douyin, the original version of TikTok, was launched in 2016 by ByteDance in China. Full Story: CustomerThink

5 steps to minimize AI bias in marketing

Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias affecting those platforms Full Story: VentureBeat

The 5 Digital Marketing Trends You Cannot Ignore in 2022

Beat the competition and unlock long-term growth opportunities. Full Story: Entrepreneur

How to align B2B sales and marketing teams

Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Full Story: MarTech

12 Ways To Decide Whether Or Not To Jump On A Marketing Trend

From TikTok videos to hashtag contests to influencer giveaways, new marketing trends emerge every year, giving brands a wide variety of options for reaching their target audiences. Full Story: Forbes

The No-Nonsense Way To Determine Where To Spend Your Marketing Dollars

The pandemic has impacted businesses and entire industries in countless ways. Full Story: Forbes

How to Create a Marketing Strategy Using Key Differentiators

A game plan that can be key to your company’s future success. Full Story: Entrepreneur

B2B Marketing Through LinkedIn: Strategies To Succeed

In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. Full Story: ReadWrite

How to Ensure Accountability as Influencer Marketing Matures

More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. Full Story: Talking Influence

Three Ways To Strengthen Company Culture Through Your Marketing Department

There are so many nuances and factions that influence and build company culture, so when you set out to start growing that culture on a wide scale, it can be difficult to figure out where to start. Full Story: Forbes

The power of humour in marketing

Humour is a powerful marketing tool that’s being wielded more cautiously nowadays to avoid giving offence. Full Story: BusinessLIVE

What’s Missing From B2B Marketing Data

The ability to reach sales and marketing objectives is largely contingent on data. Full Story: MarketingProfs