Nine Great Tools For Building Viral Marketing Campaigns

Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more people interested and paying attention to their messaging. Full Story: Forbes

What Is Discord & How Can You Use It For Marketing?

Discord is a powerful tool for community management. Here’s what sets it apart from other chat apps and where it may fit in your marketing strategy. Full Story: Search Engine Journal

‘No marketing’ sounds a lot like marketing to me

For Laurel Wolfe, vice-president of marketing at banking platform Mambu, ‘no marketing’ marketing is wearing thin. Full Story: The Drum

The future of content marketing is shoppable content

Shoppable content has revolutionised the way businesses and consumers interact on digital platforms. Full Story: The Drum

5 marketing trends in using customer data

Simon Data has released its 2022 State of Data report, detailing the five areas in which concerns for customers and marketers in the way the collected data is used moving forward. Full Story: TechRepublic

Is your B2B marketing boring customers?

For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative business-to-consumer (B2C) marketing star. Full Story: Marketing Mag

Strengthen Your Customer Relationship By Asking, ‘What Are We Doing For Others?’

Martin Luther King Jr. said, “Life’s most persistent and urgent question is,‘What are you doing for others?’” Full Story: Forbes

Top 5 digital marketing trends for 2022 and beyond

There are around 8.5 billion google searches made every day across the world – and for digital marketers 2022 is set to be a humdinger of a year. Full Story: Global Banking & Finance Review

How to Find Content Marketing Success Through Any Budget

In a past job at a B2B software company, I held the title, “director of content marketing.” Full Story: CMSWire

When is video marketing right for B2B?

Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Full Story: The Drum

Why Combatting Ad Fraud Might Be Your Best Marketing Investment In 2022

Internet pioneer, tech entrepreneur and 25-year entrepreneur. Currently serves as the co-founder and CEO of BDEX, an Inc 5000 company. Full Story: Forbes

Five ways to boost your marketing strategy with AR

Augmented reality (AR) is a powerful marketing tool. Full Story: The Drum

One Year Later: It’s Time to Rethink Marketing…Again

One thing will always be true in our industry: change is constant. When the pandemic hit, we all had to adapt quickly as far as the way in which we were showing and marketing homes. Full Story: RISMedia

5 Digital Marketing Trends to Know for the Decade

The things we thought we knew about the digital landscape have proven to be the tip of the iceberg. Full Story: Entrepreneur

How To Promote Your Manufacturing Business With Digital Marketing

Now, don’t get me wrong. I don’t mean to dismiss or criticize traditional marketing. It is still relevant for some industries and especially effective when used as a part of an integrated marketing strategy. Full Story: Forbes

What B2B Buyers are Looking for From Value-Based Marketing

For decades, one thing has driven marketing and sales campaigns: the product. But as technology develops and industries adapt to keep up, companies are shifting toward a new focus in marketing. Full Story: MarTech Series

Best Strategic Marketing Innovations

Customer relationship management (CRM) is a useful way to deliver personalized and relevant messaging to patients. Full Story: HealthLeaders Media

Marketing To Women: It’s Time For Businesses To Finally Get It Right

When it comes to marketing, we’ve come a long way, baby, but unfortunately, not far enough. Full Story: Forbes

What is personalized marketing and how is it used today?

A marketers’ guide to personlization and how these tactics can transform campaigns. Full Story: MarTech

Is the Metaverse Just Marketing?

The metaverse doesn’t quite exist yet. But the hype still matters. Full Story: The New York Times

Digital Marketing Truisms For 2022

That was one of many digital marketing truisms from a digital marketing summit I participated in during February of 2022. Full Story: Forbes

The Value Of Strategic Marketing Operations To The C-Suite

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Full Story: Forbes

How to Ramp Up Your Inbound Marketing Game for 2022

The right inbound marketing plan is the secret to nurturing trust in your brand. Full Story: Entrepreneur

10 Tips for Customizing Your Marketing Strategy to Your Specific Industry

The exact marketing strategy you employ for your business is likely to vary based on your industry. Full Story: Small Business Trends

Marketing Strategies: 6 Tips For A Winning Campaign

Have you been wondering why your firm or business is not receiving as many calls as you would like? Full Story: Forbes

Take Your Business or Side Hustle to the Next Level by Improving Your Digital Marketing Strategy

Overhaul your digital marketing plan for 2022. Full Story: Entrepreneur

How Do You Measure Digital Marketing?

As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. Full Story: Wealth Management

How Tech is changing Digital Marketing in 2022

Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. Full Story: Craving Tech

What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools

Looking to improve content quality and find efficiencies in your process? Check out these 30+ tools content experts use for writing & more. Full Story: Search Engine Journal

Are you ready for marketing in the metaverse?

‘Metaverse’ may be one of the buzz words of 2022 so far, bit it fair to say there are still many sceptics in the business world. Full Story: Business Leader

What Is Digital Marketing and Why Do You Need It?

Technology has birthed the digital age, which has dramatically changed marketing. Full Story: LoveBelfast

How Business Casual Is Changing (and How Your Company Can Adapt

Business casual has long been a popular dress code for businesses looking for relaxed, yet professional employees. But especially in post-pandemic work environments, the standards for business casual have evolved. Full Story: Inc. Magazine

How conversational marketing builds enduring relationships with customers

A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. Full Story: Media Update

How To Power Up Your Retail Marketing Strategy With Online Catalogs

Retail is competitive. Whether you’re a massive corporation or a small business, there’s always someone somewhere that sells something similar. Full Story: MarTech Series

This Is What’s Driving the Next Wave of Growth in Affiliate Marketing

The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Full Story: Entrepreneur

3 Ways Marketers Can Ease Account-Based Transition for Sales

Many companies hear the buzzword “account-based marketing (ABM)” yet have a blind spot on how sales is affected by a change from a lead-based model to an account-based model. Full Story: CMSWire

What are the key marketing technology trends for brands in 2022?

It’s been another year of growing sophistication across the marketing technology landscape. Full Story: The Drum

Four skills to up your performance marketing game in 2022

Performance marketing is focussed and helps companies target the most relevant audience. Full Story: YourStory

Is Hiring Limiting Your Business’s Growth? Try This.

And what he’s doing is working: the business is growing faster than it ever has, across service areas. Full Story: Forbes

Understanding Add-Backs When Selling Your Business

As an M&A professional, one of the challenges I often experience is evaluating add-backs and adjustments (also known as normalizations). Full Story: Forbes