6 Red-Hot Influencer Marketing Predictions For 2022

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. Full Story: Forbes

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. Full Story: Marketing Dive

How to manage customer experience disconnects in your marketing campaigns

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Full Story: MarTech

12 Ways To Use Content Marketing To Build Brand Awareness

Build your brand and attract the awareness you deserve with these proven tips for smarter, more strategic content marketing. Full Story: Search Engine Journal

Is time the most underrated metric in marketing?

Is the trade-off between short-term metrics and long-term brand building setting marketers up to fail when it comes to appreciating the importance of time for both brands and consumers? Full Story: Marketing Week

The Most Important Digital Marketing Trends for Marketers

Marketing has grown in unforeseen ways thanks to the rise of the internet and other forms of tech. Full Story: Digital Information World

5 Content Marketing Ideas for February 2022

In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information. Full Story: Practical Ecommerce

How AI Is Paving the Way to Greater Humanity in Marketing

The struggle for marketers is real. Full Story: Adweek

3 Ways to Avoid Marketing-Budget Traps

Ineffective marketing and poor Internet presence are among the top six reasons why 75% of new businesses fail to become successful in the long term, according to U.S. Full Story: Entrepreneur

Nine Big Don’ts For Pulling Off A Marketing Stunt

Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking. Full Story: Forbes

The rise of digital marketing in the wholesale distribution industry

With the digitalization of sales processes, wholesale distributors have a new opportunity to engage customers and significantly grow their business by… Full Story: Digital Commerce 360

What Corporate Marketing Can Learn From Startup Marketing

I started my marketing career working at global technology companies with very large marketing departments. Full Story: Forbes

Want To Get Ahead In Marketing? Understand Supply Chains

The symbiotic relationship that should exist between marketing and supply chain management might not be obvious. Full Story: Forbes

3 steps to developing a strong marketing plan

Anything worth doing — building a house, raising a family, starting a business — is worth planning. Full Story: WV News

6 tips for marketing your small business on Instagram

You don’t have to spend all your time on social media to boost your bottom line. Full Story: MarketWatch

5 Reasons Why Landing Pages Are a Must-Have Element of Any Marketing Strategy

Create a strong starting point for potential conversion. Full Story: Inc. Magazine

Five Problems An Affiliate Marketing Program Can Help Solve

Partnerships, or affiliate marketing, platforms can help brands reach more customers and drive bigger results for business across all verticals, including travel, retail, e-commerce and others. Full Story: Forbes

Has Your Marketing Org Started Its AI Journey Yet?

AI can enable brands to personalize experience and offers in unprecedented ways, but most marketers are sticking to the same playbook they’ve been using for decades. Full Story: Forbes

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. Full Story: The Business of Fashion

3 Tips for Marketing Big-Ticket Products

You can generate more sales for big-ticket products and services by using the right approach. Full Story: Inc. Magazine

This Is How AI Content Marketing Will Shake Up 2022

There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses. Full Story: Entrepreneur

What to consider when hopping on marketing trends

Marketing is an integral part of running a successful business, but often the question remains as to how brands should go about it. Full Story: About Manchester

9 tools for a more productive digital marketing strategy in 2022 and beyond

Digital marketing is quite overwhelming: Full Story: MintTwist

Trends that will define marketing in 2022

Marketers are increasingly inclining toward automation and AI-based solutions to address challenges. Full Story: Exchange4media

How To Promote Marketing And Sales Alignment

I wanted to share a few experiences on how I have seen marketing and sales teams work together to form some special outcomes. Full Story: Forbes

Scaling A Startup: Where To Spend Your Marketing Budget

Marketing is up against operations, accounts, sales and many other areas that are important when running a business, in their bid to secure that budget. Full Story: CEO Today

Five Key Content Marketing Principles For Startups

One of the most frequent questions I receive from startup owners running businesses built on lead generation is, “Where do I start with content marketing?” Full Story: Forbes

Why the Metaverse Will Reshape Digital Marketing For Decades to Come

Merging of the physical and digital worlds holds endless possibilities for brands. Full Story: Adweek

5 growth marketing predictions for 2022

All of this new money has meant heavier investments in growth marketing throughout 2021. Full Story: TechCrunch

3 Ways Covid-19 Has Changed the Marketing World

How evolving human connections, the creation of the metaverse and the popularity of micro-influencers created disruptive and likely enduring shifts. Full Story: Entrepreneur

What are the top challenges of digital marketing transformation?

If only digital marketing transformation was as easy as a wave of a fairy godmother’s wand. Full Story: The Drum

How to Add Audio Content to Your Marketing Strategy

That feeling of frustration is completely understandable. However, the hard reality every marketer must face is that we are living through an ongoing evolution in media consumption. Full Story: MarketingProfs

12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022

Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? Full Story: Social Media Today

The future of marketing is building a privacy-safe world

Brands are finding themselves in very uncertain business environments, as there is a move towards the post-pandemic new normal. Full Story: The Drum

9 LinkedIn Profile Tips For Digital Marketing Job Hunters

LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Full Story: Forbes

How Does Facebook Marketing Work?

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. Full Story: Business 2 Community

4 steps to building a successful marketing organization

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. Full Story: MarTech

Growing your Small Business with these Different Types of Marketing

Being your boss is one of the most convenient jobs you can have. Full Story: NoHo Arts District

Plan the Marketing Work, Then Work the Marketing Plan

I’m one of those truly weird marketing geeks who loves planning, simply because I can’t stand just doing “stuff” without having conviction around whether or not it’s the right stuff. Full Story: CMSWire

How Location-Based Marketing Can Help Retailers Through Covid

Traditional methods of in-person transactions, store browsing and entertainment are still not what they used to be. Full Story: RIS News