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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – December 17, 2021

Zero-Cost Marketing Strategies That Provide Instant Traction

Most brands are often hunting for new ideas to grow their revenue using free marketing strategies, Full Story: Entrepreneur

2022 Is Uncertain, But Your Marketing Strategy Doesn’t Have To Be

As we begin the annual tradition of planning for the upcoming year, many PR and marketing teams are feeling hesitant, unsure and even a little half-hearted. Full Story: Forbes

The Era Of Marketing Intelligence Is Here

We all know about business intelligence. It has been discussed immensely and has had a great adoption rate. Full Story: Forbes

Leveraging Marketing for Business Growth

Growth is the aspiration of nearly all companies. Full Story: CMSWire

Who got 2021’s marketing predictions right – and absolutely wrong?

But in 2020, I withheld my pen. Regardless of the debate over whether the coronavirus pandemic has been truly a ‘black swan event’, only the Arthurian Merlin… Full Story: The Drum

Top ten marketing tips ahead of Christmas

The race to Christmas is well and truly underway for businesses and shoppers alike, so now is the time to ensure your marketing is up to scratch for the busiest sales period of the year. Full Story: Marketing Mag

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward. Full Story: MarTech

Google: Top digital marketing trends and predictions for 2022

It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Full Story: Hospitality Net

Integrated Marketing Platform | Daily Update – December 16, 2021

15 Strategies For Building A Great Lifecycle Marketing Campaign In 2022

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. Full Story: Forbes

10 Trends For Digital Marketing In 2022

Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: Full Story: Forbes

Why Companies Need Marketing For Product-Led Growth

It wasn’t long ago that ABM (account-based marketing) was the three-letter acronym every marketer was talking about. Full Story: Forbes

Post-Pandemic Marketing: How To Reach Online Customers Globally

We all know that the pandemic, by closing brick and mortar retail and restricting individual mobility, has led to a rapid rise in e-commerce. Full Story: Forbes

Sales and marketing tips to drive growth in 2022

No matter your company’s goals – whether that be to drive more bookings, increase retention or build your brand – improving your sales and marketing strategies is critical. Full Story: Insurance Business America

Best Digital-Marketing Spends for 2022

As an entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Full Story: Entrepreneur

Sales And Marketing Alignment Or Integration?

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Full Story: CustomerThink

Digital Marketing Predictions and Trends for 2022

Most of us agree that change is the only constant for marketers, and adapting is part of the job. Full Story: MarketingProfs

Integrated Marketing Platform | Daily Update – December 15, 2021

4 Marketing Strategies Every Startup Should Try in 2022

Add these strategies to your marketing mix and see what sprouts. Full Story: Inc. Magazine

Now’s the time to declutter your marketing plan

Without a plan, every idea looks like a good idea. Full Story: Employee Benefit News

19 digital marketing predictions for 2022

From supply chain issues to a more socially conscious and connected consumer, the long shadow of Covid-19 continues into 2022. Full Story: CMO Australia

Local Marketing Integration Opt-In Platform

With a streamlined local store marketing strategy in place, franchisees can build hyper-localized plans with ease that will bring customers through the door and maximize revenue. Full Story: Fast Casual

9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)

One of the most exciting things for any business is to get new customers. Full Story: Business 2 Community

Tips for Marketing a New Startup Business

A jarring 90% of startups fail. Full Story: The Wise Marketer

Top Marketing Skills and Traits for 2022

Companies want marketers with digital skills as evidenced by LinkedIn data on top coveted marketing skills and jobs through the COVID-19 pandemic. Full Story: CMSWire

Wordiness In Your Content Marketing: 3 Important Tips On How to Avoid It

Crafting effective content marketing copy is the goal of every marketer. Full Story: Business 2 Community

7 Keys to Superior Personalized Continuous Revenue Marketing

Consumers have changed. They no longer buy in the same ways. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – December 14, 2021

Three Key Benefits Of Coopetition Marketing

Sometimes, the best way to stay ahead is not to compete. Instead, in a networked economy, growth stems from both competition and cooperation. Full Story: Forbes

The Compound Effect: A Secret Weapon For E-Commerce Marketing

From UX and site design to conversion rates, search functionality, cross-selling opportunities and social advertisements, many factors contribute to e-commerce success. Full Story: Forbes

7 Marketing Predictions For 2022

What does the marketing crystal ball say for 2022? Several marketing prognosticators shared their marketing predictions for the coming year: Full Story: Forbes

Two Relationship Marketing Strategies That Can Help Grow Your Business

Most people focus on marketing rather than the relationship in the phrase relationship marketing. Full Story: Forbes

Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool

As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. Full Story: Forbes

Top ten marketing tips ahead of Christmas

The race to Christmas is well and truly underway for businesses and shoppers alike, so now is the time to ensure your marketing is up to scratch for the busiest sales period of the year. Full Story: Marketing Mag

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward. Full Story: MarTech

Google: Top digital marketing trends and predictions for 2022

It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Full Story: Hospitality Net

Integrated Marketing Platform | Daily Update – December 13, 2021

7 Marketing Trends That Will Define Success in 2022

If you’re serious about marketing, you’ll be making strategic changes for 2022. Full Story: Entrepreneur

Best Practices For Marketing Corporate Sustainability

If consumers are curious about a brand’s behavior when it comes to sustainability, how should these stories be told? Full Story: Forbes

Marketing choices: what’s essential?

How do you choose between social media or email marketing? Or print ads or direct mail or billboards? Or … ? Full Story: Statesman Journal

How A Distributed Marketing Approach Can Enhance Your Customer Experience

I recently opted in to receive a newsletter from a retailer that has both physical locations and an online presence. Full Story: Forbes

The 5 trends in content marketing in 2022

Content Marketing has brought in returns of 42 billion dollars each year and this statistic will continue to grow. Do you already have a strategy? Full Story: Entrepreneur

3 disruptive trends that will shape marketing in 2022

The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. Full Story: TechTalks

How CRM improves marketing

For successful marketing results, the intended message has to get to the desired audience at the correct time. Full Story: bdtechtalks

The Era Of Personalization In Marketing Gives Way To Relevance

Over the past decade, the digital marketing industry set its sights on an elusive Holy Grail: Full Story: Forbes

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