What is a marketing funnel and how does it work?
This will help you develop an effective marketing strategy, and the right mix of channels to raise awareness. Full Story: TechRadar
Why You Need To Shift To Relationship Marketing In 2022 To Grow Your Sales
While these shifts were beneficial to the end consumer, they created new customer acquisition challenges for online businesses. Full Story: Forbes
Why businesses need to prioritise cross-generational marketing in 2022
As brands start finalising their marketing and sales strategy for the new year ahead, it’s important that they include a younger demographic that they may have missed previously. Full Story: Kempton Express
8 examples of marketing objectives for small businesses
Sometimes, using products designed to optimize your marketing activity can make a huge difference: the best CRM software keeps a record of your customers and… Full Story: TechRadar
How to build a successful marketing technology roadmap
Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the… Full Story: MarTech
The New Metaverse For Marketing
Recent developments in the digital marketing space have created new opportunities for companies to target and acquire customers. Full Story: Inside Asian Gaming
Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
Use Brand Response Marketing To Drive Conversions
Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Full Story: Forbes
Are Your Marketing and Sales Teams on the Same Page?
Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. Full Story: Harvard Business Review
Evolving marketing efforts in 2022 – 4 key areas to consider
Marketing is an area that had to respond quickly and innovate rapidly over the past few years, given the seismic shift in how companies and brands connected and communicated with their audiences. Full Story: The Business Journals
400+ businesses swear by this secret to their digital marketing success
Take the next step to boost your digital presence. Full Story: MarTech
The seven functions of marketing, designed to bring growth and success to businesses of all sizes. Full Story: TechRadar
The luxury listing agent’s ultimate marketing checklist
There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Full Story: Inman
Brands, Personalization And The Future Of Cross-Channel Marketing
Jeremy Swift is the co-founder and CEO of Cordial, an advanced cross-channel marketing platform that helps brands connect with customers in a hyper-personalized way across email, text, mobile apps, and more. Full Story: Forbes
Growth, Brand, and Retention Problems? You Might Be Panic Marketing
Imagine that you’re at your doctor’s office demanding the latest medical procedure that you just read about on a blog. Full Story: MarketingProfs
One More Key to Better Marketing in 2022
My posts here over the past several weeks have focused on providing information and discussing concepts that can help marketing leaders develop more effective marketing plans for 2022. Full Story: CustomerThink
How To Leverage YouTube To Create An Impactful Long-Tail Video Marketing Strategy
As a platform that reaches an estimated 2.2 billion users worldwide — and now that digital video is at the forefront of the marketing industry — YouTube has become a “go-to” sharing platform for long-form video content. Full Story: Forbes
How To Get Decentralized Marketing Teams On The Same Page
A decentralized marketing structure allows a business to market and advertise its products or services with minimal interference or bottlenecks. Full Story: Forbes
The Key to Marketing to Older People? Don’t Say ‘Old.’
To reach a rapidly expanding demographic, companies are changing their tone. Full Story: The New York Times
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore. Full Story: Search Engine Land
If You Want Better Marketing ROI, It’s Time To Get Personal
It’s been said that most of us are exposed to as many as 10,000 advertisements daily. Full Story: Forbes
Reasons why using stickers is a clever marketing tactic
Marketing can be complicated and confusing, especially if you are working with a limited budget. Full Story: Businessworld.ie
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Full Story: Business 2 Community
Why You Should Look Into Luxury Niches and Micro-Influencer Marketing
Designing luxury yacht and private jets interiors can make you a micro-influencer. Full Story: Entrepreneur
How to build a successful marketing technology roadmap
Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the… Full Story: MarTech
The New Metaverse For Marketing
Recent developments in the digital marketing space have created new opportunities for companies to target and acquire customers. Full Story: Inside Asian Gaming
Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
Use Brand Response Marketing To Drive Conversions
Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Full Story: Forbes
What is a marketing funnel and how does it work?
This will help you develop an effective marketing strategy, and the right mix of channels to raise awareness. Full Story: TechRadar
Why You Need To Shift To Relationship Marketing In 2022 To Grow Your Sales
While these shifts were beneficial to the end consumer, they created new customer acquisition challenges for online businesses. Full Story: Forbes
Why businesses need to prioritise cross-generational marketing in 2022
As brands start finalising their marketing and sales strategy for the new year ahead, it’s important that they include a younger demographic that they may have missed previously. Full Story: Kempton Express
8 examples of marketing objectives for small businesses
Sometimes, using products designed to optimize your marketing activity can make a huge difference: the best CRM software keeps a record of your customers and… Full Story: TechRadar
What Is Discord And Can You Use It For Marketing?
Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. Full Story: Forbes
3 Digital Marketing Strategies Successful Businesses Use to Outsmart Competitors
Digital marketing is an essential part of modern business. Full Story: CoFounder Magazine
Marketing Strategy Tips For Pivoting B2B Businesses
A pivot can also be the result of a happy accident, when one part of a business sees an unexpected explosion in growth and resources are diverted accordingly. Full Story: Demand Gen Report
Marketing Mistake 3: Are You Getting Enough Marketing Conversions For Your Budget?
In this blog, I’ll talk about a common mistake that entrepreneurs make when they’re unfamiliar with marketing. Full Story: Business 2 Community
5 ways to promote inclusion in your marketing organization
Inclusion management is about getting the right people doing the right work, says Tucker. Here are five ways she suggests marketers promote inclusion and diversity within their companies. Full Story: Search Engine Land
How to build feedback into your agile marketing workflow
Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Full Story: MarTech
What Marketing Leaders Need To Know About The Next Generation Of Machine Learning
Monolith AI is a leading artificial intelligence engineering software company that is building the next generation in machine learning software. Full Story: Forbes
How Self Marketing Can Get You (or Your Company) Famous
We live in the age of self-marketing geniuses like former President Donald Trump and famous brands like Facebook and Google. So how can small business owners leverage self-marketing and use it for their own business? Full Story: Small Business Trends