10 Content Marketing Trends To Watch In 2022

Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Full Story: Search Engine Journal

Tips For Companies Seeking To Grow Revenues Through Account-Based Marketing

Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue. Full Story: Forbes

How to Align Product, Marketing and Sales Goals

Tech companies often face challenges when specific departments are not getting what they want. Full Story: Entrepreneur

A guide to B2B holiday marketing strategies

Is there anyone that doesn’t love the holiday season? We know that it is full of gifts and special discounts. Full Story: Travel Daily News

Why the right product positioning is critical to successful marketing programs

April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. Full Story: Diginomica

Enterprise Marketing Best Practices for 2022

By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. Full Story: Business 2 Community

3 Tips to Innovate Your B2B Marketing

New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. Full Story: Business 2 Community

Affiliate Marketing Is Still Strong in 2021

Affiliate marketing has been around for quite a while, and businesses are starting to appreciate its benefits more and more. Full Story: Tech Guide

How to execute an amplified marketing strategy

Content marketing is recognized as a powerful tool, driving higher conversions than traditional marketing. Full Story: TechCrunch

How To Master Your Marketing Funnel And Media Mix

The upper funnel is making sure you have brand awareness to prospective buyers. Full Story: Forbes

The fundamentals of a cross-channel digital marketing strategy. Full Story: The Drum

What Will 2022 Bring for Marketing Ops?

Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown. Full Story: CMSWire

How Will Changing Your Marketing Actively Improve Your Sales Success?

A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. Full Story: Business 2 Community

The Transformation of Influencer Marketing As We Know It

If we have learned one thing about influencer marketing, it’s that change and transformation are certainties – and they happen quickly. Full Story: Talking Influence

Seizing The Opportunity Of In-Store Marketing and Promotions

With a push back into stores for consumer goods purchases coupled with consumer demand for digital and contactless engagement and commerce options, now is the… Full Story: Forbes

What Is a Marketing Deck? Tips, Examples, and Templates

One of the frustrating things about marketing a brand or business is capturing your target audience’s attention. Full Story: G2 Learning Hub

5 Steps To Plan Your Marketing Strategy for 2022

These five steps will help you create a marketing plan for your travel business (trust us, it’s worth the effort). Full Story: TravelPulse

Integrated Marketing: How To Get Started The Right Way

On the internet, brand recognition can only get you so far. Competition is springing up in all corners of the business world — so how can you keep a valuable online audience from being scooped up by a competitor? Full Story: Forbes

A New World Of Marketing Unfolds On Instagram

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? Full Story: Forbes

8 WAYS TO BUILD AN EFFECTIVE MARKETING CAMPAIGN ON A TIGHT BUDGET

These ideas can drive revenue even when spending is limited. Full Story: Ad Age

How companies are competing for talent in the digital marketing world?

There is a huge problem brewing under the surface of the digital world – a lack of skills. Full Story: Maddyness

Four Questions To Ask About Security When Choosing A Digital Marketing Partner

Whether you’re leading a B2B or a B2C company, it’s likely your marketing strategy for 2021 and beyond increasingly relies on digital marketing tools and partnerships. Full Story: Forbes

Mid-Level E-Commerce Businesses: Four Marketing Strategies You Should Be Using

Successful mid-level e-commerce businesses likely know at least four strategies that contribute to success. Full Story: Forbes

What Is Good Data-Driven Marketing? Here Are 5 Examples of What Big Data Can Do.

Realizing the importance of data-driven marketing may be a turning point for any company, so it’s crucial to learn what strategies may work the best for you. Full Story: Entrepreneur

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

To engage a broader audience, consider incorporating these inclusive design best practices into your marketing campaign planning: Full Story: cmswire

10 Of The Best Marketing Collaboration Tools Agencies Are Using Today

Marketing has always been a collective effort that relies on multiple departments, teams and partners offering relevant insights, executing strategies and creating effective campaigns. Full Story: Forbes

Four Coaching And Training Strategies For Your Marketing Team

When you have a diverse range of roles and learning styles on a marketing team, you have to be flexible and adaptable with your training methods. Full Story: Forbes

The RevOps Revolution: Aligning Marketing And Sales

Inbound marketers who’ve been in the game for a long time are finally seeing all their grand visions of the future arrive. Full Story: Forbes

Six small business marketing strategies that work

You have so many options when it comes to small business marketing strategies that it’s hard to know where to start. Full Story: TechRadar

Best Practices: Blending Inbound Marketing And Account-Based Marketing Strategies

Digital technology has revolutionized how we live, work, learn and interact with others. Full Story: Forbes

6 Key Roles to Build an Efficient Marketing Team

Essential roles you need to have a strong foundation in your marketing department. Full Story: Entrepreneur

How entertainment marketing helps drive purpose-driven campaign

Purpose marketing has become the advertising industry’s hottest buzzword, and with good reason. Full Story: Ad Age

Content Marketing Trends 2021 – Mid-Year Report

The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines

Your Exit Strategy: Five Marketing Strategies To Maximize Valuation

You’ve invested years growing your company and are proud of what you’ve accomplished, but you’re ready to hand over the reins to someone else. Full Story: Forbes

Keys To Creating A Solid 2022 Marketing Budget

As we begin to wrap up 2021 and head into 2022, I know many of us are breathing a sigh of relief after the challenges we’ve overcome this year. Full Story: Forbes

Connecting Marketing And IT To Transform UX

Chief marketing officers (CMOs) have gained ground in the C-suite and often hold a seat at the table when companies define and pursue strategic decisions. Full Story: Forbes

Creating a More Progressive Digital Marketing Strategy

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. Full Story: CMSWire

4 Obvious Signs Your Business Stands To Benefit From Influencer Marketing

Remember the time when it seemed like every major brand would hire a well-known actor or athlete to plug their products on TV? Full Story: Forbes

How to Set Long-Term Marketing Goals for B2B Organizations

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. Full Story: Business 2 Community

How To Make Marketing More Magical And Powerful

We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. Full Story: Forbes

Business Activity Makes My Building Unsafe. What Can I Do?

Commercial space in a residential building may be permitted, but by law, your safety and well being come first. Full Story: The New York Times