Don’t Let Your Business Miss Out On These Three Digital Marketing Trends

The digital landscape is ever-changing. With new products on the market daily, new platforms being created to market them and new trends always happening, businesses are constantly having to adjust their digital marketing strategies to keep up. Full Story: Forbes

3 Tips for Optimizing Your Ecommerce Marketing Strategy

Businesses have an opportunity to make hefty profits with the right techniques. Full Story: Entrepreneur

How To Begin The Digital Transformation Process In Marketing And Communications

We worked remotely, home-schooled, quarantined from friends and loved ones, and celebrated birthdays via apps like Houseparty and FaceTime. Full Story: Forbes

5 steps to creating a successful marketing plan

Success is subjective; everyone knows this. Full Story: The Drum

The Importance of Data In Powering Marketing Strategy

However, that doesn’t mean we should all rush out and hire a bunch of “big data experts”. Full Story: Business 2 Community

3 Ways to Optimize Marketing Tactics to Succeed in Your Industry Niche

Marketing your business requires utilizing various tactics. Full Story: Inc. Magazine

The Digital Front Door: Omnichannel Marketing In a Digitized World

The pandemic put the customer experience online. Here’s what marketers need to do to make the most of their digital front door. Full Story: Inc. Magazine

5 Digital Marketing Trends You Need to Know For 2022

The digital marketing landscape changes every year, and some years are more notable trends than others. Full Story: Business 2 Community

How to Make Sales and Marketing Get Along & Work Together?

Is there friction between Sales and Marketing in your company? You’re not alone. Full Story: Business 2 Community

5 Marketing Tools That Your Company Has to Start Using

There are many things that every business owner has to take care of, and that includes putting in the effort to grow their customer base. Full Story: LoveBelfast

5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level

Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Full Story: Business 2 Community

Getting over the video marketing fears

Video content on social media is one of the most effective methods businesses can use to sell products or services. Full Story: Stuff.co.nz

5 Reasons Why Instagram is Best Platform for Business Marketing in 2021

When it first became popular among users, almost a decade ago, Instagram was a simple social media platform to share low-res photos with your friends, and get some likes. Full Story: TheNationRoar

Four Common Challenges Faced By Digital Marketing Agencies And How To Resolve Them

Over the years, marketing agencies used multiple ways to reach customers, from newspaper ads to radio and TV commercials to various online channels. Full Story: Forbes

How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. Full Story: CMSWire

Cross-Generational Digital Marketing Insights For 2022

Social media usage has grown considerably in every generation over time, according to Pew Research. Full Story: Forbes

How to create an influencer marketing campaign for your small business

Influencer marketing is one of the biggest trends of the digital economy. Full Story: Marketing Mag

5 Areas to Factor Into Your 2022 Content Marketing Planning

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Full Story: CMSWire

What B2B Companies Often Get Wrong About Content Marketing

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. Full Story: Forbes

Bullying in marketing: The silent deadly beast?

Reports are confirming that workplace bullying and harassment have surged since the pandemic hit. Full Story: Marketing Mag

How to use marketing psychology to improve your conversion rate

What do psychology and digital marketing have in common? Full Story: The Drum

5 Areas of Language to Examine When Editing Your Content Marketing

The final step to creating any piece of content marketing is to edit the copy and graphics to ensure they are free from errors. Full Story: Business 2 Community

Is Marketing Facing a Tech Knowledge Deficit?

IT and marketing departments were once clearly separate entities. Full Story: CMSWire

6 Ways to Crack Your SaaS Marketing Strategy

When it comes to SaaS marketing, it has its own playbook. Digital selling plays a huge part as prospects research and buy largely online. Full Story: BBN Times

What ‘Short-Termism’ Is In Marketing And Why It Hurts Your Brand

The idea that our attention spans are shortening has been around for quite a while. Full Story: Forbes

B2B Marketing: What We Can Do To Help Save The Planet

As B2B marketing leaders, we have a lot riding on our shoulders: Listening to customer needs, accelerating business growth, driving product innovation and, now, driving social and environmental awareness. Full Story: Forbes

How To Build A Powerful Remote Marketing Team For Your Startup

When starting a business or growing a startup, there are tons of decisions to be made. Full Story: Forbes

This Is What You Need to Know About Influencer Marketing in 2021

Influencers are the golden children of digital marketing, and brands stand to profit from that fact. Full Story: Entrepreneur

Five Marketing Lessons We Can Learn From Crowdfunding Campaigns

Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. Full Story: Forbes

A Five-Step Marketing System For Product And Idea Launches

Every year, an estimated 30,000 new products are launched into the market. Full Story: Forbes

Holiday Season 2021: Influencer Marketing Predictions And Tips

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales. Full Story: Forbes

How Not To Run Your Influencer Marketing Program

The world of celebrities and influencers has changed. Full Story: Forbes

Marketing Productivity: What It Is & How to Measure It

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. Full Story: Search Engine Journal

Marketing To Gen Z? Here Are 5 Things You Need To Know

People have been talking about generation gaps since (at least) the 1960s, and I think it all comes down to one basic concept: Full Story: Forbes

Create the Right Digital Marketing Strategies for Your Small Business

Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. Full Story: Business 2 Community

AI in Marketing: Use Cases and Examples in Content Marketing

The use case for analyzing and editing content for grammar, sentiment, tone and style isn’t the hottest AI marketing use case. Full Story: CMSWire

Integrating ‘Shopatainment’ Into Your Marketing Strategy

Gen Z members are often described as “kids born with smartphones in their hands,” so building mobile-first experiences is key for any e-commerce targeting this generation. Full Story: Forbes

What Your B2B Sales Team Wishes You’d Consider Before Investing In Marketing

I think that’s why we’ve been seeing many SMBs in the B2B sector enhancing their marketing investments or initiating the process for the first time. Full Story: Forbes

Develop These Skills To Elevate Your Digital Marketing In 2022

Marketing has undergone a seismic shift with the growth of online users on digital platforms. Full Story: Femina.in

ORGANIC VS PAID MARKETING: WHICH ONE SHOULD YOU FOCUS ON

As a business owner, organic and paid marketing are two very important aspects of growing your brand. Full Story: Influencive