The Role of Serendipity in Marketing Results
You know the saying “correlation does not equal causation”? Full Story: CMSWire
Five Essential Marketing Strategies To Support A Scaling Organization
Marketing finally has a seat at the strategic table. Full Story: Forbes
13 Creative Ways To Leverage Video In A Marketing Strategy
Video is still the most popular type of content on social media, which is one reason why so many brands incorporate it into their marketing strategies. Full Story: Forbes
Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they’re so focused on getting it out there that they miss the opportunity to build market awareness. Full Story: MarketingProfs
How Local Business Can Succeed with Digital Marketing in a Post-Pandemic World
Local businesses have lagged behind their larger brethren in moving to digital marketing, but digital became a lifeline during the pandemic when many traditional forms of marketing were no longer available. Full Story: CEOWORLD magazine
Is It Time For You To Reinvest In In-Person Marketing?
Look into either live streaming in-person events or keeping virtual activations as part of your marketing strategy to reach a wider audience … Full Story: Forbes
Improve Your Mobile Marketing Strategy With These 4 Tools for Video
Today I have some video resources to help you improve your mobile marketing. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
How to Create a Digital Marketing Funnel
Visitors need to convert into leads in order to become profit-driving customers. Full Story: Entrepreneur
Eight Great Marketing Metrics You Won’t See On Mad Men Reruns
“Mad Men” is a term coined in the 1950s to describe Madison Avenue advertising executives. getty. I miss Mad Men, the American period drama television series … Full Story: Forbes
Do you have a marketing philosophy?
Do you have a philosophy for how marketing communications work for your brand? I don’t mean a strategy or plan. I mean a vision that’s articulated simply, compellingly, inspiringly. Full Story: Marketing Week
How Marketing Leadership Is Failing Technology Brands
Marketing leadership is failing many of today’s technology brands. Or rather, it’s a lack of marketing leadership that is failing tech brands. Full Story: Forbes
Is marketing innovation the answer to 2021s key challenges?
If 2021 had a mantra it would undoubtedly be, time for change. The pandemic brought all the challenges (and opportunities) for brands. Full Story: The Drum
Understanding different product roles in marketing technology acquisition
Evaluating, deploying, managing and owning marketing technology requires a range of different skills. Full Story: MarTech
7 Marketing Tips That Will Give you International Reach
The ultimate step for every established business is to tap into the global market. We all know that marketing is the core that charges a business. Full Story: Influencive
9 Best Marketing Tools for Remote Workers
We can’t live without the many apps that make life easy. Full Story: BBN Times
Does a startup require digital marketing? Here’s why
The marketplace is a jammed alley of startups; every business follows a different path, but each route leads to a common interest called profit earning. Full Story: Free Press Journal
Daily Integrated Marketing Update – August 6th, 2021
The Marketing Challenge For Esports
I recently asked him to show us what he’s been doing to maximize the value of the 160 million followers Galaxy Racer claims to attract. Full Story: Forbes
Five B2B Marketing Predictions For Business Owners
In the past year and a half, we have seen unprecedented changes in the B2B world. Full Story: Forbes
The Future Of Marketing Is Lean For Businesses Big And Small
Much of the lean movement is based on the understanding that as organizations mature, the things that make them more competitive (more resources, better talent and more sophisticated processes) are the very things that now slow them down. Full Story: Forbes
So Many Marketing Tools: Why We Should Be Integrating People, Processes And Technology
As a CMO, I am continually on the lookout for the best new marketing tools that will deliver value to our business. Full Story: Forbes
Social Commerce is the Future of Marketing
Social commerce is the process of selling products directly on social media. Full Story: Talking Influence
50 Statistics on the Latest Marketing Trends and Strategies
As marketers, we all want to know the numbers. Full Story: Business 2 Community
4 common misconceptions early-stage tech founders have about marketing
Marketing for early-stage technology companies is one of the most active discussions in media, blogs, meetups, conferences, and wherever. Full Story: TheNextWeb
5 Marketing Lessons We Can Learn from Nike
Hit the ground running in your business by implementing these strategies. Full Story: Entrepreneur
Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Full Story: Forbes
Did You Forget the Ketchup in Your Marketing Strategy?
Most business owners start their business without getting their marketing foundation in order first. Full Story: Entrepreneur
What is performance marketing?
Performance marketing plays an essential role in any brand’s strategy. Full Story: Media Update
How to Plan a Digital Marketing Campaign
A seven-step strategy for creating a powerful digital campaign. Full Story: Construction Kenya
How to Use Quizzes in Your Marketing Strategy (3 Tips)
Are you using quizzes in your marketing strategy? If you don’t, you should start today. Full Story: Business 2 Community
Benefits of Using a Marketing Dashboard in Your Business
In today’s world, data is everywhere, and there is a lot of it. Large volumes of data enable marketers to understand their campaigns better and prove their contribution to a company’s revenue. Full Story: TechBullion
3 Expert Tips to Succeed In Affiliate Marketing as a Blogger
Affiliate Marketing seems to be the easiest way to make money online but it really is not. The reason is that a lot has changed in recent times and the activity is becoming more and more complicated. Full Story: Business 2 Community
How Marketers Can Adapt To Market Uncertainty
It goes without saying that the last 18 months have been tough on marketers. Full Story: Forbes
The Rise Of Account Based Marketing
I have been a marketer for decades, and have seen many evolutions in marketing best practices. Full Story: Forbes
LinkedIn Recommendations: Word Of Mouth Is Still Effective Marketing
Word of mouth is still the most powerful marketing weapon in the world, in my opinion. It always has been and always will be. Full Story: Forbes
16 Tricks Pro Communicators Use To Create ‘Sticky’ Marketing Copy
When members of an audience can remember what they heard, saw or read later, it creates top-of-mind awareness of what was shared with them and its overriding message. Full Story: Forbes
Do This, Not That: Your Guide to Successful Marketing in 2021
Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. Full Story: Search Engine Journal
How to Create a Winning Content-Marketing Strategy in 2021
Here’s a step by step process of how to create a successful content strategy. Full Story: Entrepreneur
Three Marketing Lessons From A 19th-Century Horse
German psychologist Oskar Pfungst agreed to study Hans. Full Story: Forbes
Can’t We All Just Get Along? Why Sales and Marketing Need to Work Together
There’s a long history of tension between Sales and Marketing, especially in B2B organizations. Full Story: MarketingProfs
The psychology of color perception in marketing
Did you know that color perception is a sequence of physical and chemical responses that influence our behaviors, moods, psychological state, and overall decision-making? Full Story: The Drum