Are you getting the most out of your data and marketing strategy?

With digital marketing, good, clean, and insightful data is a key pillar which a business stands to drive growth and profits. Full Story: Tech Wire Asia

How to Build a Solid Channel-Partner Marketing Plan

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Full Story: MarketingProfs

Choosing a Content Marketing Partner: 9 Factors to Consider

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Full Story: Skyword

Why choose a career in digital marketing

Whether you’re looking to change your career or just stepping into the world of work, there are plenty of questions you’ll ask yourself. These are likely to include: Full Story: The Drum

Mindset Matters: Witnessing A New Relationship For Business And Disability

While employment issues are often a central narrative, rethinking the relationship between business and disability must begin to be amplified even more. Full Story: Forbes

Three Key Points To Consider When Creating An AI Marketing Strategy

Artificial intelligence (AI) is the next big thing in marketing. Why? Consumers are more demanding than ever, and tomorrow they’ll want even more. Full Story: Forbes

Why partnerships are a valuable ingredient in the marketing mix

Partnership is a well-established marketing strategy for increasing reach and conversion, helping brands both expand reach and drive conversion. Full Story: CMO Australia

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Full Story: Business 2 Community

“Best Marketing (and Communication) Strategy Ever!” Via Steve Jobs

The title of this post is also the title of an invaluable YouTube video that, unlike most advertising claims, delivers precisely what it promises—and then some. Full Story: Forbes

Marketing in a recovery: H1 2021 by the numbers

88% of marketers say collecting first-party data is a top priority in 2021, but many are experiencing “data paralysis” (source: Merkle) Full Story: Marketing Dive

Account-Based Marketing 101: A complete intro

What the heck is this weird marketing acronym, ABM, you keep seeing? Whether you’re an expert or first-timer, here’s an all-encompassing introduction to Account-Based Marketing! Full Story: Mobile Marketing Magazine

Demand versus Brand – the dangers of fragmented marketing

Marketing excellence is a prerequisite to 21st century business success. Full Story: Global Banking & Finance Review

5 Low-Budget Marketing Ideas for Bootstrapped Startups

Learn how to market your business without spending money. Full Story: Entrepreneur

3 SaaS Content Marketing Ideas to Boost Your ROI

SaaS companies are always on the lookout for ways to increase their profitability. One of the best ways you can do this is by investing in content marketing strategies that work. Full Story: Business 2 Community

Why Leveraging Data is Key to Driving Direct Marketing ROI

he COVID-19 pandemic brought dramatic change upon nearly every facet of modern life, including how customers shop and buy products. Full Story: Printing Impressions

6 Marketing Trends to Prepare for in 2022

Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. Full Story: Inc. Magazine

Curiosity And Marketing Go Hand In Hand

Walt Disney once said, “We keep moving forward, opening up new doors and doing new things, because we’re curious … and curiosity keeps leading us down new paths.” Full Story: Forbes

Why Content Marketing Should Be the Foundation of Your Marketing Strategy

Producing quality industry content will help you across the board. Full Story: Inc. Magazine

What Trustworthy and Transparent Marketing Looks Like Now

It’s an unpredictable time for us marketers. People are still recovering from a rough year, financially, mentally, or both. Full Story: CMSWire

A modern marketing strategy for all companies

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. Full Story: CEOWORLD magazine

5 Questions to Ask Before Building a Marketing Plan

If you feel marketing yourself isn’t your strongest skill set, don’t worry—you are not alone. If it makes you feel better, marketing isn’t the core of your job anyway; however, it is something you need to do to promote yourself, your business and your properties. Full Story: RISMedia

A trust-first marketing strategy in a privacy-first world

Digital marketing and advertising rely extensively on data, more importantly on personal data. Full Story: Brand Equity

The genius way a marketing skills gap has been plugged for small businesses

A Brisbane-based company is outsourcing its marketing services to make skilled professionals more accessible for small businesses. Full Story: 4BC

The magic of the ‘personal touch’ in marketing

A good customer experience could become a “knock your socks off” experience with if made a tiny bit more personal. Full Story: Stuff.co.nz

Deepening Diversity, Equity and Inclusion in Marketing

The result is a renewed focus on Diversity, Equity and Inclusion (DE&I) initiatives related to race within many companies. Full Story: CMSWire

Why And How Digital Marketing Agencies Should Prepare For NFTs

NFTs are all the rage for brands, celebrities, musicians, artists and sports teams. Full Story: Forbes

Why Invoking Nostalgia Is One of the Most Effective Marketing Techniques

Unsure of your next marketing strategy? Here’s why nostalgia never fails. Full Story: Inc. Magazine

The Importance of Inclusive Marketing

It’s no secret that the mortgage industry—and the U.S. business world as a whole—can benefit from better representation and diversity. Full Story: MReport

3 Common Mistakes Brands Make With Representation in Marketing and How to Avoid Them

In marketing, not all forms of representation are created equal. Full Story: Inc. Magazine

5 Ideas for Your Small Business Digital Marketing Strategy

Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Full Story: Small Business Trends

Serious mistakes in Content Marketing that cost companies

Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need. Full Story: Entrepreneur

3 Biggest Challenges to Successful Influencer Marketing

This historic period brings new challenges to marketers. Here’s what you need to know. Full Story: Inc. Magazine

Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

“I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. Full Story: Forbes

What Is 360 Marketing and What Can It Do for You?

360 marketing is a unique marketing strategy that combines many marketing strategies to produce the best possible outcome for your business. Full Story: Entrepreneur

The Annihilation Of Marketing Attribution (And What Comes Next)

As the web becomes more focused on privacy, marketing is entering a new era. Full Story: Forbes

Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic

Whether you’re leading a bootstrapped tech startup or overseeing a significant organizational expansion in your B2B company, the right marketing strategy can make all the difference. Full Story: Forbes

Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)

Want to find out if your marketing is working? Full Story: Forbes

Retaining accessibility in the marketing world after lockdown

Over the past few months we’ve seen great strides in the media and marketing industries to ensure we can all work safely and effectively from home. Full Story: The Drum

How to Use Marketing to Outsell Your Competition Every Time

This often overlooked strategy is key. Full Story: Entrepreneur

3 Ways Ethical Marketing Drives Cost-Effective Move-Ins

A prospective senior living resident, or the prospect’s adult child, goes online to search for communities in the area – and what dominates their search results is a tailored list from a lead aggregator paid to display some communities and not others. Full Story: Senior Housing News