How To Create Meaningful Marketing That Matters
Marketing with the big “M” is a very simple premise that says that if your marketing is meaningful and it matters, it will move the cases or it will move your metrics, whatever your metrics may be. Full Story: Adweek
3 Common Marketing Mistakes Too Many Entrepreneurs Make
Let me be clear from the get-go– there are no rules for building successful startups. Anyone who tells you otherwise is either wrong or lying. Full Story: Inc. Magazine
Why Marketing To Black Consumer Subcultures Matters
Marketers adept in multicultural marketing have mastered the use of the refrain: “They are not a homogenous group.” Full Story: Forbes
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
For better or worse, it’s an online world now. Full Story: MarketingProfs
Having worked with more than 500 schools over 35 years, the creativity of school marketers never fails to amaze us; Full Story: Independent Education Today
Business Owners: 9 Things to Stop Doing When Creating Marketing Content
It can be easy to fall into common content marketing traps from time to time, especially if you’re a business owner without a marketing team or without content marketing experience. Full Story: Business 2 Community
Why Influencer Marketing is a Crucial Strategy for Your Brand
These days, what we see online creates a lasting impact on us, and aesthetics are no exception. Full Story: Business 2 Community
4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. Full Story: mySA.com
The Value of a Traditional Marketing Mindset in a Digital World
The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; Full Story: MarketingProfs
What is Influencer Marketing? – A Guide
In the past, the field of influencer marketing was limited to only celebrities and some popular bloggers. Full Story: TechFunnel
Marketing Ops’ Secret Superpower: Procurement
Early in my career, I developed something called my “Marketing Truths.” These were instrumental in helping me understand people’s behavior and motivation. Full Story: CMSWire
What is Marketing Collateral and Why Should You Care?
Marketing collateral has evolved over the years. Full Story: BBN Times
Four reasons why your brand should invest in digital marketing
The world of marketing has seen an ever increasing investment in digital over the last decade. Full Story: The Drum
Why Brand Purpose is the Future of Impactful Marketing
Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. Full Story: MarTech Series
5 pro tips on selecting marketing images for businesses
One effective way for businesses to develop their sales funnels and optimize their budget is by using microstocks. Full Story: The Drum
How Digital Marketing Can Give Small Businesses an Extra Edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. Full Story: Business 2 Community
How to solve the ROI Digital Marketing riddle
Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? Full Story: CEOWORLD magazine
How to Create a Solid Content Marketing Plan for Your Business
A content marketing plan has a crucial role to play in the success of your business. Full Story: Business 2 Community
The Importance of Stands As A Marketing Strategy
Inventing a product or service is one thing, and making people know of your product or brand’s existence is another thing. Full Story: Dazeinfo
B2B Business Experts’ Marketing Solutions Help Businesses Avoid Google Ads Mistakes
Businesses can improve their Google Ads cost-efficiency with B2B Business Experts’ dynamic marketing strategies and consulting solutions. Full Story: MarTech Series
Four ways to incorporate LinkedIn into your marketing strategy
A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. Full Story: Stuff.co.nz
What Is Programmatic Marketing, And How Can It Help Your Company?
Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Full Story: Forbes
3 Business Tips For Aligning Sales And Marketing Efforts
Today, this trend is gradually changing. Companies are now aligning sales and marketing contributions to enhance productivity and profitability. Full Story: Business Review
3 Quick Content Marketing Tips for SaaS Businesses to Get an Immediate ROI
SaaS businesses now increasingly rely on organic traffic from search engines for generating leads for their businesses. Full Story: Business 2 Community
How To Maximize Your Business Growth With The Right Marketing Tactics
As a business owner, you are the chef in your own restaurant. Nobody would expect you to know the secret of ideal lasagna if you only served Japanese fare. Full Story: Forbes
Startup Marketing: Depth Vs Scope
Building a great startup product is rarely enough. Marketing it is equally important. Doing it correctly, however, is a tough ask for two major reasons: Full Story: Forbes
Getting Your E-Commerce Startup Airborne: The Marketing Basics
If you’ve already done the dirty work of brainstorming, budgeting, plotting a business model, attracting investors and branding, then congratulations: Full Story: Forbes
5 Content-Marketing Tactics for B2B Ecommerce
Not only does content increase a brand’s visibility, but it also educates and persuades prospects to take actions. Full Story: Entrepreneur
How To Identify a Marketing Qualified Lead
For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Full Story: CMSWire
10 Steps to Building a Marketing Communications Strategy For 2021
Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Full Story: Business 2 Community
Why is Content Marketing Important?
Content marketing is one of the most powerful digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. Full Story: Business 2 Community
4 Keys For Bloggers To Successfully Monetize With Affiliate Marketing
If you have a blog, you may already be on your way to becoming a successful affiliate marketer. Full Story: Forbes
What does it take to make omnichannel marketing work?
A new university study highlights three big challenges to making omnichannel marketing work: data access and integration, marketing attribution and consumer privacy protection. Full Story: RetailWire
QR CODES ARE THE FUTURE OF MARKETING — FOR REAL THIS TIME
Jon Stern got hung up on a lot. He’d call someone up and pitch them his QR code marketing platform, and right on cue, the person on the other end would balk. Full Story: Built In
10 Top Digital Marketing Trends to Watch Through 2021
The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. Full Story: Search Engine Journal
Digital marketing is the new normal
The pandemic blind-sided us in a way that we never could have imagined. Full Story: Robotics & Automation News
Why Every Entrepreneur Should Build Their Own Marketing Agency
Having the right products, services and goals for your business is a start, but there’s another factor that entrepreneurs should consider. Full Story: Entrepreneur
5 pro tips on selecting marketing images for businesses
One effective way for businesses to develop their sales funnels and optimize their budget is by using microstocks. Full Story: The Drum
How Digital Marketing Can Give Small Businesses an Extra Edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. Full Story: Business 2 Community
The lost art of contextual marketing
Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain’s Bostjan Spetic explains. Full Story: Campaign Asia