Come what may: there’s a marketing strategy for that
As the world continues to navigate a not-quite-post Covid world, savvy marketers are already combining lessons learned with preparation for possible future setbacks to ensure they are ready for both upturns and curve balls. Full Story: BusinessLIVE
What is your marketing strategy?
Having a “perfect” product is not enough. You may work hard to perfect your product but might end up not selling it. So, what’s the secret? Full Story: Jordan Times
Digital Marketing Strategies: Your Complete Guide – 2021 Edition
As marketers or aspiring to be ones, we’re all aware of the basic principle of marketing which is to reach your target audience at the right time and the right place. Full Story: siliconindia
B2B Content Marketing Strategies for Organic Search
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing. Full Story: Business 2 Community
Three Steps Marketers Should Take To Build A First-Party Data Oasis
Google recently clarified its new privacy policies — cracking down on user tracking as it phases out support for third-party cookies. Full Story: Forbes
Understanding traditional and digital marketing
First and foremost, you have to understand what is marketing as it has been known over the years. Full Story: Bizcommunity
3 things to consider to get the most out of your digital marketing
There’s been an enormous appetite for eCommerce in the medium market for business during and post COVID but, because many are jumping straight into it, they don’t always know what questions to ask or where they should be spending their money. Full Story: Ragtrader
B2B Buyer Behavior: 5 Must-Know Things About B2B Audience
The number of articles that exist about B2B content marketing strategy on the Internet is impressive, even if the pieces of advice aren’t always great. Full Story: Business 2 Community
Digital Marketing in 2021: A Holistic Strategy You’ve Never Heard Before
Aren’t you tired of skimming through the internet and not being able to find a Digital Marketing Strategy that would help you scale up your business and generate steady growth? Full Story: Business 2 Community
Why the Logistics of Customer Service Are Crucial for Your Business Strategy
When a company tells a customer they’ll deliver product X by a certain date and fail to do so, it can cause their reputation, or brand, to suffer. Full Story: CustomerThink
Marketing to a New Customer Mix: 3 Ways to Cover the Bases
No exceptions. Take a retailer with a long-standing base of loyal, but maturing, customers. Full Story: The Wise Marketer
The 5 Best Digital Marketing Strategies to Empower Your Business
What you can do to up your digital marketing game today. Full Story: Entrepreneur
3 Major Customer Retention Mistakes to Look Out For
Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Full Story: Business 2 Community
Five trends transforming the future of digital marketing
Consumer trends are sometimes easy to predict, but they can always do a complete 180 and turn out to be quite tricky — and this is all because of digital marketing! Full Story: Media Update
Four Clever Ways To Skyrocket User Retention
When it comes to growing a small business, many leaders and marketers believe that obtaining new customers is the key to success. Full Story: Forbes
What is Online Marketing? And How Does It Help Your Business?
What is Online Marketing? Digital Marketing is the major component of internet marketing which uses internet and web based technologies like mobile phones, desktop computers and various other web and digital media. Full Story: Global Banking & Finance Review
Why is Content Marketing Strategy Important in Business?
Enterprises can benefit greatly from a thoughtful content marketing strategy. Full Story: MarTech Outlook
Wishing and Hoping Isn’t a Marketing Plan
In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.” Full Story: National Association of Plan Advisors
What is direct marketing? Direct marketing is basically a form of communication in which companies convey an offer, through the use of direct mail, phone calls or flyers to an invited target consumer and provide a way for a direct reply. Full Story: Global Banking & Finance Review
Personalized experiences: the ultimate marketing boost for retailers
Personalized experiences: This is the future of the retail industry, especially given the COVID-19 related emergency period we are living in. Full Story: Doxee
7 Common Digital Marketing Myths Busted
Digital marketing has become increasingly popular in the online world, but there are many misconceptions that businesses are unaware of. Full Story: BBN Times
Use a “Barbell” Strategy for Better B2B Marketing
A barbell is also an apt visual metaphor for B2B marketing. Full Story: CustomerThink
5 Digital Marketing Trends For Your Business In 2021
In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies. Full Story: Entrepreneur
5 Great Tips For What Is Social Marketing And How You Can Master It
What is social marketing? Social marketing is a form of marketing, which seeks to create community within the user community. Full Story: Global Banking & Finance Review
Five Benefits Of Working At A Marketing Agency — And How To Decide If It’s For You
If you’re a marketer, you have most likely considered working for an agency at one time or another. Full Story: Forbes
How To Use Marketing Infographics To Attract Customers
Visuals have become the lifeblood of content marketing. Users don’t want to read blocks of text. Instead, they’re far more engaged by a well-placed marketing infographic. Full Story: MarTech Series
Measuring Success: Six Digital Marketing Metrics And KPIs For 2021
If your boss called you into an executive meeting tomorrow to give a report on your digital marketing progress, what would you do? Full Story: Forbes
Marketing With Empathy: The Need For The Human Touch
People work with people (and businesses) they like. Full Story: Forbes
5 Tips For Digital Marketing In 2021
Working in the digital marketing field, we’ve come up with five simple tips for Digital Marketing in 2021 that will bring you more traffic this year. Full Story: The Marketing Folks
Tips for marketing your niche product or service
Successfully marketing a niche product starts with an in-depth understanding of your potential customer. Full Story: Post Bulletin
Top 5 Metrics You Should Consider For Your Content Marketing
Marketing campaign is an overall game plan and a long term, strategic approach to any firm or any company’s overall purpose of achieving a competitive edge in business. Full Story: Global Banking & Finance Review
Five Tips For Marketing To And Communicating With Engineers
As many marketing professionals know, marketing to engineers can be quite tricky. Full Story: Forbes
Why Your Marketing Team Needs To Study The 30 Percent Rule
What’s now become known as Apple’s 30% rule has become common for businesses across industries. Full Story: Forbes
12 Tips For Creating Effective Visual Marketing
Visual content is one of the most effective ways to reach and resonate with your target audience. Full Story: Business 2 Community
6 Modern Marketing Basics That New Business Owners Must Prioritize
If you are a passionate technologist, it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Full Story: Inc. Magazine
How digital marketing can transform a start-up company into a contender
A strong digital marketing strategy is crucial to a company’s success If you want your company to succeed in the current landscape, the first thing to look into would be… Full Story: BOSS Magazine
Terms such as content marketing, brand journalism, native advertising and advertorial can be confusing. Full Story: BizTimes
3 Account-based Marketing Mistakes to Avoid from Today!
Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. Full Story: MarTech Series
TOP 7 REASONS YOUR CONTENT MARKETING EFFORTS AREN’T YIELDING RESULTS
Buffer got its first 100k customers through content marketing. Full Story: Influencive
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns. Full Story: MarketingProfs