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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – April 26th, 2021

5 Tips For Improving Your Facebook Marketing Strategy

Are you looking for a way to spread brand awareness, generate sales, and get more engagement from your target audience? Full Story: Hacker Noon

Five Steps For Lawyers To Improve Their Digital Marketing

Digital marketing provides professionals with the opportunity to grow their businesses and audiences. Full Story: Forbes

Digital Marketing Tips for Local Businesses

One of the best ways to grow your business is by investing in digital marketing. Full Story: Bangkok Post

Why effective marketing in 2021 requires going back to basics: the art of listening

I think it’d be fair to say that everyone has felt at some point over the past 12 months that they’re just about managing to keep their head above water – leading the commercial arm of a large business, I’ve definitely had my fair share of moments. Full Story: The Drum

How To Harness The Power Of Personalization In Marketing

Personalization helps you create a more tailored offer for an individual prospect, which can make them more likely to purchase. Full Story: Forbes

5 summer marketing tips to stand out from the crowd

A personalized, smart online marketing approach can help you differentiate yourself from local competitors. Full Story:

How to Use Video Marketing to Become an Industry Thought Leader

You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Full Story: Business 2 Community

Six Advantages Of Pay Per Click Marketing

Pay-per-click is the quickest way for companies to catch up with the progress of their competitors and orient the campaign towards their objectives. Full Story: HostReview

Integrated Marketing Platform | Daily Update – April 23rd, 2021

6 Key Tips to Level Up Your Content Marketing Strategy

Content marketing is critical to the success of a digital strategy. Full Story: Entrepreneur

What Is Content Marketing? How You Can Leverage It Online

What is content marketing? It is a relatively new marketing strategy that has been around for about 5 years. Full Story: Global Banking & Finance Review

The thinking behind eftpos’ brand refresh and marketing strategy

Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market. Full Story: CMO Australia

A Content Creation Strategy for Your Business

Content creation refers to the creation of content by means of the use of creative content, images, sounds, videos or any other interactive content. Full Story: Global Banking & Finance Review

Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet

These recommendations are for entrepreneurs who use the internet as their main sales channel. Full Story: Entrepreneur

7 Guerrilla Marketing Tactics That Will Grow Your Business When Money Gets Tight

Guerrilla marketing is one of the cheapest and most effective ways to produce results. Full Story: Entrepreneur

5 Marketing Technology Trends Taking Over Advertising

Businesses in every vertical are recognizing and responding to the value of social media marketing. Full Story: Robotics & Automation News

7 Protocols Businesses Should Follow For a Successful Digital Marketing Campaign

Digital marketing is the present and future of the business world. Full Story: BBN Times

Integrated Marketing Platform | Daily Update – April 22nd, 2021

Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently share that marketing strategy ranks high among the processes they would most like to improve. Full Story: Forbes

Top 5 Marketing Tools to Grow Your Business

These five digital marketing instruments will help bring your strategy up to speed. Full Story: Entrepreneur

6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021

What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. Full Story: Skyword

Where Should You Focus Your Influencer Marketing Spend?

Like any aspect of a marketing strategy, determining the focus of your influencer marketing efforts starts and ends with your target customers. Full Story: Talking Influence

AI and Marketing Best Practices

Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. Full Story: MarTech Series

10 Ways To Ensure A Successful Pride Month Marketing Campaign

With June right around the corner, brands must avoid Pride Month platitudes in favor of creating content and campaigns that show unequivocal support for the LGBTQ+ community. Full Story: Forbes

Product Marketing: How Marketing Should Evolve With Product Lifecycle

The above image is a demonstration of the stages a product goes through during its lifetime. Full Story: Business 2 Community

The key to cookieless marketing has been in our hands the whole time

The cookie has long been crumbling, and Google’s announcement to move the industry towards a cookieless future should come as no surprise. Full Story: Marketing Tech

Integrated Marketing Platform | Daily Update – April 21st, 2021

14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences

Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. Full Story: Forbes

How a Content Creation Agency Can Help Increase Your Content Marketing Strategy

Content creation agencies provide SEO and Internet marketing strategy. Full Story: Global Banking & Finance Review

Content Marketing Strategy: 5 Steps to Create Impactful Content

At the core of any content marketing strategy is persuading your target audience to covert to sales opportunities. Full Story: BBN Times

Why You Should Write A Book As Part Of Your Content Strategy

We’re living in a time in which consumers are devouring content. They’re reading blogs, podcasts, videos, and everything in between. Content is king, and it’s an important strategy to nurture followers on the journey to becoming customers. Full Story: Forbes

3 Steps for Creating a First-Party Data Strategy

Understand how to source and leverage the information your customers offer voluntarily. Full Story: Built In

Digital Marketing Guide: Six Tips For Maximizing Efforts And Driving Growth In 2021

The marketing landscape has transformed drastically throughout the years, shifting from in-person trade shows, branded swag and printed handouts to digital-first strategies. Full Story: Forbes

3 Digital Marketing Strategy Mistakes You’re Making

Having got past a tumultuous 2020, many marketers are facing pressure to recoup lost revenue and supercharge campaign performance. Full Story: Destination CRM

Why You Need to Create an Effective Content Marketing Strategy

Way back in 1996, when the internet was still in its infancy, Bill Gates wrote what has now become a famous essay entitled, “Content is King.” Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – April 20th, 2021

How to Integrate Customer Reviews In Your Content Marketing Strategy

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. Full Story: Business 2 Community

Top Five Outbound Sales Strategies To Grow Your Business

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. Full Story: Forbes

How to Make Smart Decisions Based on Customer Journey Data

Modern customer journey data offers insights that old-school mapping could only dream of. Full Story: CustomerThink

What Is a Niche Influencer and When Should You Hire One?

Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Full Story: Business 2 Community

Data Driven marketing, a phased approach

The data is the new gold or oil. We heard this sentence innumerable times, but the reality is that the data is valuable only when is actionable. Full Story: CustomerThink

Datafication of advertising: How it changes the marketing landscape

Big data collection is a trendy topic these days. With large corporations gathering information about their customers, the general public might be wondering how is this data utilised. Full Story: Marketing Mag

The six biggest myths holding back insight-driven businesses

Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. Full Story: Marketing Tech News

What is Digital Marketing?

Digital advertising is a strategy of online marketing that involves advertising and selling goods and services. Full Story: NewsPatrolling.com

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