Get More Creative With Marketing Strategy
Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. Full Story: Business 2 Community
How To Build A Marketing Funnel In Three Steps
Entrepreneurs rely on consistent lead generation to sustain their business. Full Story: Forbes
Three marketing trends you can’t afford to ignore
As with any panic-inducing situation, there was an obvious fight or flight response. Full Story: Dynamic Business
How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021
2020 was a very challenging year for everyone, with Covid-19 causing the global economy to plummet. Full Story: Forbes
Overcome Marketing Budget Limitations With These Tips
One of the most significant ongoing challenges for entrepreneurs, small business owners and marketers has been how to leverage their marketing dollars as effectively and efficiently as possible. Full Story: CMSWire
Avoiding the Negative Impacts of Dirty Marketing Data
In nearly every use of “data” it is better to have no data than inaccurate data. Full Story: insideBIGDATA
What is the Value of Auditing a Marketing Campaign?
As a general rule, reviewing business best practices is not considered an exciting task. Full Story: Dazeinfo
Agile marketers follow a process called Scrum, designed to increase alignment with the business aims of the organization and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing. Full Story: CUNA News
3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment
These marketing tenants are key to success for a forward-thinking company. Full Story: Entrepreneur
Marketing With Cultural Intelligence For Growth And Good
Recognizing the power of advertising in shaping cultural norms and attitudes, the company has increased visibility for historically underrepresented consumers in … Full Story: Forbes
9 Tips To Better Optimize Your Content Operations
According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Full Story: CMSWire
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
As a B2B marketer, you’ve experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Full Story: MarketingProfs
How to Diversify Your Performance Marketing Mix for Long-Term Success
Using the right marketing mix plays an indispensable role in implementing a winning performance marketing strategy. Full Story: CXOToday.com
6 crucial KPIs to measure in B2B marketing
Data, data, data. That’s right, there’s literally tonnes of it. Full Story: B2B Marketing
Three major mistakes marketers can make with cloud-based systems
An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Full Story: marketingtechnews
5 Low-Cost Marketing Strategies for Your Self-Published Book
These strategies can help you sell books and establish expertise. Full Story: Entrepreneur
6 Content Marketing Myths Holding Your Business Back
Content marketing can provide one of the most remarkable transformations for any business when done correctly. Full Story: CMSWire
Conversational Marketing is Key for Retailers in 2021
It has never been clearer that mobile channels are where customers are. Full Story: Total Retail
3 Marketing Lessons From Big Brands
In every field of life, experience empowers us to make smarter decisions. When it comes to marketing, big brands have plenty of that experience. Full Story: Business 2 Community
Anyone Can Succeed In Influencer Marketing — Here’s How To Get Started
We hear a lot of talk these days about influencer marketing, but what does it really mean? Who are these influencers? Full Story: Forbes
Four Tips For Successfully Vetting Marketing And Software Agencies
Three of the biggest expenses you have to worry about as a small business owner are rent, payroll and equipment. Full Story: Forbes
It’s goodbye to B2B Marketing magazine, but hello to the future
B2B Marketing magazine has been the centre of our world for 17 years, but times have changed. Full Story: B2B Marketing
Sales And Marketing: A Love/Hate Relationship Or Partnership For Growth?
In many organizations, marketing and sales departments have long existed in organizational silos. Full Story: Forbes
Pay-to-Play Marketing Opportunities: Should You Play or Pass?
I just received an email with the subject line: Re: Featuring Fusion Marketing Partners as a top Sales Tech Services Company. The body text opened with: Full Story: CustomerThink
Why You Need to Start Content Marketing Now?
Content marketing enhances trust and brand image. Providing compelling content on a regular basis that’s engaging, on-brand and subtly persuasive isn’t an easy task. Full Story: BBN Times
The ten key elements of a buyer-driven strategy – how Integrate aims to change B2B marketing
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Full Story: Diginomica
Marketing Quotes and News About Your Business
Great marketing quotes are used to motivate your group to greater heights. Full Story: Global Banking & Finance Review
6 Content Marketing Trends for 2021 You Should Know
Here are the top trends you should know about to improve content marketing in 2021. Full Story: Entrepreneur
Marketing Mix: Omni-Channel Marketing Tactics for Every SMB
Omni-channel marketing is a strategy implemented across all retail channels to help businesses provide a seamless experience for consumers both in-store and online. Full Story: London Free Press
Five Essential Digital Marketing Tips For Beginners
Entering the world of digital marketing is rewarding. Boosting your company’s viability online is one of the greatest steps you can take to grow. Full Story: Forbes
10 Popular Instagram Tools to Up Your Marketing Game
You want consistency, engagement and results. Here’s how to accomplish all three. Full Story: Entrepreneur
Four Alive-And-Well Marketing Predictions To Consider In 2021
As the saying often attributed to American author Mark Twain goes: “It is difficult to make predictions, particularly about the future.” Full Story: Forbes
Why is Content Marketing A Must For Any Marketing Strategy?
Content marketing is important as a marketing strategy to build your brand. Full Story: BBN Times
What Are Microsites, And Do They Belong In Your Marketing Strategy?
Today’s digital world is loaded with distractions, noise and fancy bells and whistles. Microsites, by contrast, stand out for being simple and straightforward. Full Story: Forbes
How to Stand Out in a Crowded Content Marketing Space
There are an estimated 600 million blogs currently running, with more than 1.7 billion websites in existence. How are you supposed to increase your visibility and reach in such an environment? Full Story: Entrepreneur
Content Marketing In 2021: Digital Transformation For Marketing And Sales
Last year will be known for many things. For sales and marketing, it will be known as the year that everyone got serious about digital. Full Story: Forbes
How To Build ‘Online Tribes’ Through Community-Based Marketing
Since the beginning of our animal consciousness, communities have been a part of our lives. In our deepest human desires, we crave togetherness and connectivity. Full Story: Forbes
5 Deadly Mistakes That Are Wasting Your Marketing Budget
A good business is always trying to maximize its profits. The best way to do this is to increase income by attracting more customers or creating new products and services. Full Story: BBN Times
Three Content Marketing Trends To Watch Out For In 2021
For any area of marketing, it’s crucial to pay attention to annual trends. Full Story: Forbes
Are You Making These Mistakes With Your Marketing Goals?
Almost three years ago, I wrote an article about vanity metrics to help establish what you should measure and how to measure your marketing results. Full Story: Forbes