Why your brand needs a P2P marketing strategy
In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service and consequently increase participation, adoption, uptake or sales Full Story: Bizcommunity.com
5 Reasons You Need A Digital Marketing Strategy in 2021
There are over 2 billion online shoppers in the world today. Full Story: VENTS Magazine
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research. Full Story: Netimperative
5 Investment Platform Marketing Strategies You Can Apply to Your Business
Marketing is a tough, highly competitive industry. Sometimes you need to find inspiration from industries completely unrelated to your own. Full Story: TechBullion
Eight Marketing Strategies Every Startup Or Small Business Can Afford
As the founder of a marketing company that helps startups and small businesses, people often ask me, “How can we effectively market and scale with a tight budget?” Full Story: Forbes
12 Books to Help Refresh Your Marketing Strategy
These books from Entrepreneur Press can help you boost your marketing game. Full Story: Entrepreneur
Marketing Is Turning to AI for Customer Acquisition
Companies started using artificial intelligence and machine learning about five to seven years ago, but those early efforts weren’t targeted nearly enough. Full Story: Destination CRM
Conversational Marketing is the New Direct Marketing
Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Full Story: Customer Think
The power of gamification in marketing for businesses
Today, it’s pretty tough being a marketer. Our audience, their expectations, how, where and when they want to engage with content is changing and we are struggling to adapt. Full Story: The Drum
4 Marketing Trends Worth Following this Year
Are you looking for a way to improve your marketing in 2021? If so, you’re not alone. Full Story: Business 2 Community
Content Marketing Never Sleeps
Even if inventory remains limited for a while, there are ways to engage with current and future buyers. Full Story: Trade Only Today
Grow Your Business Online with These 6 Strategies for Success
Marketing changed a lot over the last 20 years. Previous advertising campaigns like those on TV, billboards, and in print, such as local papers and magazines are no longer as effective as they used to be. Full Story: Business 2 Community
Is your marketing effective or a waste of time? This ad exec shares how to tell
This former ad exec shares how to make sure you deliver the best message possible in a timely manner. Full Story: Inman
How to Boost Your Traffic and Income – Follow These 3 Simple Plans
Recently, I was asked to take part in an expert interview offering strategies to help pro bloggers. Full Story: Business 2 Community
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
For many, the threat of an economic crisis inspires fear and uncertainty. Full Story: MarketingProfs.com
Old Truths And New Marketing Truths After The Pandemic
It’s safe to say that 2020 was a year like no other. Full Story: Forbes
Digital marketing trends disrupting 2021
Customers are spending way more time in alternate realities while they are online than they did pre-Covid. Full Story: The Media Online
How the Google’s Upcoming Privacy Settings Will Affect Digital Marketing
In 2022, Google Chrome will eliminate third-party cookies – what does that mean for marketers who are trying to reach new customers? Full Story: Entrepreneur
Developing flexibility and agility in digital marketing: Five trends to explore
Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. Full Story: Marketing Tech
How Common Is Digital Marketing Fraud?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots’ clicking on ads or filling out lead generation forms, according to recent research from WhiteOps and Renegade. Full Story: MarketingProfs.com
10 Ways To Make Sure Your Company Is Up-To-Date With Marketing In The Digital Age
If your business isn’t up-to-date with the newest innovation in order to maximize digital marketing potential… Full Story: TechBullion
Seismic’s leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Full Story: Business 2 Community
How Can Content Marketing Services Help You?
What is Content Marketing? Content Marketing Services will help you gain increased website traffic from all your web marketing avenues. Full Story: Global Banking And Finance Review
What is customer-first marketing?
Customer-first marketing is a marketing philosophy that puts your customers and prospects at the heart of everything you do. Full Story: The Drum
Little Known Marketing Strategy Helps Businesses Tap Into A Client Gold Mine
Business owners can do their own Facebook marketing, without paying for ads. Full Story: MarTech Series
Disruptive innovation as marketing strategy
Dominant firms are often stumped by disruptors coming from the bottom end of the market. Full Story: The Hindu BusinessLine
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. Full Story: CBD Today
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because it relies on communication that targets carefully and narrowly defined audience groups rather than a scattershot approach. Full Story: MarketingProfs.com
What is digital communication? Digital communication refers to any online activity in which data are transmitted over a network. This may be either by transferring files, information or advertisements. Full Story: Global Banking And Finance Review
3 Local Tech Leaders Share What Makes Their Marketing Strategies Effective
Longstanding campaigns. Consistent messaging. Team collaboration. Full Story: Built In Chicago
Why It Makes Sense To Merge Sales, Customer Service And Marketing
Is the design of your sales and marketing organization dysfunctional? If so, you probably already know it. Full Story: Forbes
7 Marketing Rules You Should Never Break
Man, there is so much bad marketing advice rolling around that trying to keep up can give you a headache. Full Story: Business 2 Community
5 Effective Content Marketing Tips for Small Businesses
With more than 400 million active websites (and counting), delivering the bare minimum information on a plain webpage isn’t sufficient anymore. Full Story: BBN Times
Marketing Learnings to Keep in Mind for 2021!
How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: Full Story: MarTech Series
B2B vs. B2C Marketing: What Are the Main Differences?
As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Full Story: SmarterCX
Does your marketing support healthy sales flow?
Hands up anyone who can’t think of yet more, and more, ways to spend money on marketing… Yeah, right! That really isn’t the problem. Full Story: economia
Digital marketing trends are disrupting 2021
Covid-19 has fast-tracked digital transformation, which requires marketers to rethink how to reach their audiences. Full Story: Business Day
Effective Online Marketing Tools to Increase Customer Engagement
SMS marketing remains the most effective online marketing strategy to date because you can use a service provider like TouchSMS to send bulk SMS messages … Full Story: Business Matters
If You’re Not Using Video, You’re Not Marketing Effectively
If you’re like many people, most of your time online is spent watching videos. Full Story: CEOWORLD magazine