Five Ways To Simplify Your Digital Marketing Strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms. Full Story: Forbes
The importance of a marketing strategy for a charity and nonprofit organization
Marketing is as important for non-profits as it is for businesses, but the target audience is potential donors and volunteers, not potential consumers. Full Story: Doxee
CPG Marketing In A World Without Product Sampling
Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. Full Story: Forbes
Why Digital Marketing is Now More Relevant Than Ever
Marketing is a vital part of every business. This is how companies get clients, attract consumers, and meet other companies that could serve as either potential customers or partners for their business. Full Story: TechBullion
Budget-Friendly Digital Marketing For Small Businesses In 2021
In 2020, small businesses faced more challenges than we ever expected. Full Story: Forbes
5 Ways to Make Your Marketing More Memorable
Traditional marketing and media is just not enough to attract and excite today’s generation of customers. Full Story: Inc.com
Avoid Unforced Marketing Errors
Today, marketers know more than ever about each of their customers. Unfortunately, all too often they fail to use that information and instead use one-size-fits-all marketing. Full Story: Forbes
10 Ways to Shake Up a Stale Small Business Marketing Strategy
If you have a small business, there’s a good chance you have some kind of marketing plan. Full Story: Small Business Trends
Best digital marketing technology to embrace
More so, business owners can use the available technologies and establish a comprehensive marketing strategy from brand identity design to targeted. Full Story: Bizcommunity.com
ABM is not a replacement for your demand strategy
The B2B buying and selling process is now digital. B2B buyers (and your most coveted accounts) are in control and driving the process. Full Story: MarTech Today
Six Insights-Driven Best Practices For Sales And Marketing Leaders
B2B marketing and sales leaders are getting smarter. Full Story: Forbes
5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year
Increase customer trust and loyalty with these shifting-landscape strategies. Full Story: Entrepreneur
What Can We Expect From Experiential Marketing In 2021?
Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Full Story: Forbes
The Circle Of Life (In Marketing): How CMOs Can Deliver Greater Value To The Enterprise
It’s no secret that chief marketing officers (CMOs) have a short shelf life at many organizations. Full Story: Forbes
Types Of Explainer Videos That You Can Add To Your Marketing Arsenal
Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers. Full Story:
Why is Digital Marketing the Future?
Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. Full Story: BBN Times
Best digital marketing technology to embrace
A lot of advancements that have been experienced in the business world since the start of the 21st century can be attributed to the advent of new technologies. Full Story: Bizcommunity.com
Reasons why you need to use Video Marketing
Thus, Google will prioritize the site that follows a video marketing strategy. Full Story: TechGenyz
Intent data is the future of B2B marketing
Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. Full Story: Retail Customer Experience
SME business tips business owners should be using in 2021
We’re well into 2021, but for some sme business, the future may still be a bit unpredictable. 2021 will likely spell the end of the COVID-19 pandemic. Full Story: NuWire Investor
How to Write a Kickass Content Marketing Brief
As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. Full Story: Business 2 Community
Three Tried-And-True Digital Marketing Methods For 2021 And Beyond
The digital world is constantly changing. In fact, some say that you need to change your marketing strategy every six months or else you’re done for. Full Story: Forbes
Why B2B Companies Shouldn’t Shy Away from Marketing on Instagram
When it comes to B2B marketing on social media, brands currently rely heavily on LinkedIn. It’s the top organic and paid social platform for B2B marketers. Full Story: SmarterCX
Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. Full Story: MarketingProfs.com
Why Your Local Community Should Be Central To Small Businesses’ Marketing Strategy
It goes without saying that last year was incredibly tough for many small businesses (SMBs). Full Story: MinuteHack
10 Truths About Marketing After the Pandemic
It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. Full Story: Harvard Business Review
Three Communication Tips for B2B Marketers Adapting to Uncertain Times
Considering the evolving environment and potential new challenges ahead of us, how can we ensure we adapt to the moment and communicate in the best way possible? Full Story: MarketingProfs.com
How To Adapt Your Marketing To The Current Times
But (and this is a huge but), true professionals know that certain times require certain measures. Full Story: Forbes
How To Use Content Marketing To Build Brand Trust
Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. Full Story: Forbes
Are You Using Your Marketing Technology to Create a Better Website Experience?
Here are Three Key Factors that every Marketing team should keep in mind, to make the most of their Marketing Technologies and Website experience: Full Story: MarTech Series
Marketing And CX Transformation: How Customer Centricity Creates Value
While digital transformation is a universal imperative, it means different things to different C-suite leaders. Full Story: Forbes
Account-Based Marketing And Sales In Tech: Five Trends That Will Matter This Year
The upheaval from 2020 has forced many companies to accelerate their digital transformation and collaboration initiatives. Full Story: Forbes
Performance marketing, is it really effective?
Following Airbnb’s move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand. Full Story: Campaign Asia-Pacific
What is gamification in marketing?
Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Full Story: The Drum
5 Marketing Ideas for Reaching More Customers
In any industry or product category, marketing reach and activation are critical success factors. Full Story: Business 2 Community
The B2B Practitioner’s Guide To Data-Fueled Marketing
For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. Full Story: Demand Gen Report
5 Steps to Improve Diversity Training in Sales, Marketing And Tech Through 2021
Diversity training has been growing in importance over the past few years. But are these programs making a difference to company culture? Full Story: MarTech Series
Why Podcasting Might Be One Of The Best ROI Marketing Channels In 2021 (And Beyond)
Those in the know, know that podcasting has been around for longer than most people think! Precursors to podcasting trace all the way back to “audioblogging” in the 1980s. Full Story: Forbes
The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial value. Full Story: MarketingProfs.com