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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – March 8th, 2021

5 Affiliate Marketing Trends to Look Out for in 2021

Here are the top trends that would define how affiliate marketing would be like in 2021. Full Story: Influencive

Why ‘growth software’ is the magic bullet for uniting sales and marketing teams

One of the biggest frustrations of selling in the digital age is the misalignment between sales and marketing. Full Story: Marketing Dive

Three Mistakes That Are Killing Your Digital Marketing Growth

Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. Full Story: Forbes

Marketing for laughs

In difficult times, one thing most of us crave is uncomplicated, instantly gratifying comfort. Often this is snacks, and just as often it’s telly. Full Story: Creative Review

How to amp up your marketing efforts with AR

Augmented reality is an excellent way to shake up your business’s content and get people to check out your campaigns. Full Story: Mashable

Marketing Tips For Early-Stage Startups

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. Full Story: Forbes

Five Tips For Strengthening Your B2B Marketing In 2021

For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. Full Story: Forbes

Why you shouldn’t ditch your marketing plans until prospects are clearer

Businesses, industries, consumers and communities are all reeling under the pressures that the global pandemic has forced upon them. Full Story: Bdaily

Integrated Marketing Platform | Daily Update – March 5th, 2021

Supercharge Your Digital Marketing with Augmented Reality Campaigns

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. Full Story: Entrepreneur

The Power of Visual Communication in Digital Marketing

Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. Full Story: Business 2 Community

Your Top 5 Marketing Objectives – Solved!

The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives, marketing strategies, and media buying decisions. Full Story: Business 2 Community

How to Position Your Product as Next-Generation

People are like raccoons: we’re attracted to the new, shiny object. Customers want to buy whatever’s innovative or cutting-edge. Full Story: CMSWire

What Is The Future Of Legal Marketing, Near-Term And Ongoing?

In an age of ever-evolving technology, the world is becoming increasingly digitized and reliant on online applications. Full Story: Forbes

Do’s and Don’ts of Starting Your Own Business

Have you ever wanted to start a business? If that is the case, then there are many business opportunities out there that you might be interested in looking into. Full Story: The African Exponent

5 Content Marketing Ideas for April 2021

Content marketing opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. Full Story: Practical Ecommerce

How marketing can thrive in these uncertain times

These are uncertain times. Amid lockdowns, recession, vaccination rollouts and optimism for the future, this is a volatile and complex period. Full Story: Marketing Week

Integrated Marketing Platform | Daily Update – March 4th, 2021

How One Digital Marketing Company Is Changing The Customer Loyalty Game

The way that companies connect with their customers and cater to their preferences is paramount in today’s digital world. Full Story: Forbes

How to Personalize Your Marketing Without Being Creepy

Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent. Full Story: Entrepreneur

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Full Story: Entrepreneur

‘Digital’ Marketing, My Ass, Marketing Is Marketing.

If you call yourself a digital marketer, you might want to sit down. Full Story: Grit Daily

What CMOs Need to Know About Maximizing Retention Marketing Impact

Over the past few years, CMOs have expanded their ability to measure marketing impact by investing in the ability to attribute revenues to their efforts. But are they maximizing their team’s contribution to said revenues? Full Story: CMSWire

Hidden Marketing Secrets in 2021

With consumer behavior dramatically shifting, marketers turn to new techniques to attract shoppers. Full Story: Digital Commerce 360

Data and marketing trends in 2021

This year is set to be an exciting one in the world of marketing. Last year, the COVID health pandemic had a huge effect on the advertising industry with an overall hit on marketing revenue. Full Story: MobileMarketing Magazine

Top Marketing Skills to Implement for Any Startup

Startups are all the rage these days, with many people turning entrepreneurs. With the rise of the gig economy and all the changes it entails, it is only to be expected that many more people will be changing the way they go about their jobs. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – March 3rd, 2021

Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

The new way of buying and selling is here to stay. Don’t get left behind. Full Story: Entrepreneur

4 Ways to Make Your Content Connect

Content marketing is one of the most valuable tools brands have to communicate with their audiences. Full Story: CMSWire

Surprising growth strategies to boost your digital marketing campaigns in 2021

We’re still reeling from 2020, a year that came in and bulldozed over perfectly crafted consumer behavior insights, trampled over forecasts and projections, and made us question and re-question whether brands can and should weigh in on social issues. Full Story: TNW

Should Small Business Pay Attention to Quantum Marketing?

There’s a lot that small businesses can learn from big-name companies. Full Story: Small Business Trends

The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. Full Story: Forbes

Refocusing On Your Marketing Superpower: Personal Customer Connections

You spend all day thinking about your customer, as you should. Full Story: Forbes

Emphasize Safe Innovation When Marketing to Millennial B2B Buyers

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Full Story: Customer Think

How AI can build a more empathetic future for marketing

The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. Full Story: Marketing Tech

Integrated Marketing Platform | Daily Update – March 2nd, 2021

Adapt or Die: How to Thrive Amid Digital-Marketing Chaos

The key is proactively adapting now and forever. Full Story: Entrepreneur

3 digital marketing strategies to attract leisure business

Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. Full Story: Hotel Management

Smart Marketing Can Give Small Businesses An Advantage In 2021

Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Full Story: Forbes

Why marketing can no longer ignore customer experience

Ask most marketers what they do, and they will start off by talking about content marketing, point of sale material and the leads they generate and pass to sales. Full Story: Digiday

14 Ways To Create An Engaging Automated Marketing Campaign

Automation is one of the most exciting innovations in the field of marketing and advertising. Full Story: Forbes

Tips for Measuring the ROI of Digital Marketing and Growing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas and deluded followers into spending thousands for coaching programs that didn’t work. Full Story: Business 2 Community

Three Steps For Using Creative Storytelling To Drive Better Marketing Results

No matter the type of business, executives and entrepreneurs are always looking for new ways to innovate and create better results from their marketing efforts and budgets. Full Story: Forbes

Seven Tips For Creating A Successful Marketing Plan

Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. Full Story: Forbes

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