How To Create A Digital Marketing Strategy: Eight Steps To Laser Focus Your Plan
Digital marketing continues to grow in importance. People are spending more time online, and marketing budgets continue to shift toward digital. Full Story: Forbes
There is no such thing as digital marketing
What has been the single best implementation of digital advertising I’ve seen? Full Story: The Drum
The benefits of psychographics in your marketing strategy
Psychographics help you understand what your customers think, feel and value when buying your product or service. Full Story: Media Update
Three Ways To Overcome The Challenges Of Marketing Products Globally
Global markets offer incredible opportunities for brands to tap into new audiences and drum up additional demand for products. Full Story: Forbes
How to Innovate Your Seasonal Marketing Campaigns
From increased brand awareness, website traffic and conversions, there are plenty of reasons to run a seasonal campaign – here’s how to bring innovation to yours. Full Story: Talking Influence
5 marketing tips for information security professionals
Information security is a highly technical and fast-paced industry. Its audience members range from technical novices to highly-skilled chief information security officers and other IT professionals. Full Story: The Business Journals
5 Keys to Startup Marketing Success
I’ve been doing some advisory board work lately. Full Story: Business 2 Community
How any business can make digital marketing successful
I speak to so many people from various business sectors who aren’t sure where to start with their marketing. Full Story: The Business Desk
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Full Story: Customer Think
According to the Bureau of Labor Statistics, the average American works somewhere around 34.5 hours per week. Full Story: Forbes
Say Goodbye to Personas: Adapting your marketing strategy for today’s consumer
Personas have historically played a central role in the marketers’ playbook for understanding, segmenting, and targeting consumers. Full Story: Customer Think
Consumers Save Money On Marketing Using This One Strategy
If you’re a small business owner who doesn’t know what content marketing is, it’s about time you did. Full Story: Scoop.co.nz
Finding Success In Influencer Marketing: It’s All Relative
“How do I know if my influencer marketing campaign has been successful?” This is a common question among newcomers to the industry. Full Story: Forbes
2021 Digital Marketing Predictions
Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. Full Story: Martechcube
No More Mistakes With Full Funnel Marketing
As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right! Full Story: Qrius
Meet the most powerful marketing idea of our times
Users who feel part of creating your product will be your loyalists. All in all, building in public may yet be the most powerful marketing idea of our times. Full Story: Moneycontrol.com
What Is Buzz Marketing? And How to Actually Create It
Do you want to generate marketing buzz for your new product or service? Full Story: Rocks Digital
Four directions for graduates to consider in digital marketing
The job landscape is constantly evolving and often seems unpredictable. Jobs that appear to be commonplace now didn’t exist five years ago, while others are becoming obsolete. Full Story: Media Update
5 Ways Marketing Operations is Changing
In these changing times, global marketing executives are looking for ways to navigate uncertainty and strengthen their connection with customers. Full Story: Business 2 Community
Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. Full Story: Business 2 Community
8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy
Are you looking for ways to improve your online marketing? Want to know the different types of video you can add to your marketing arsenal? Full Story: Social Media Today
3 Must Haves For International Marketing That Succeeds
Making the decision to jump onto the international stage with your products is a big decision. Full Story: Business 2 Community
Secrets to Marketing Products Through Competitive Advantage
First, consumers don’t buy products. They buy solutions. Full Story: Business 2 Community
How technology accelerates — or impedes — your ability to become customer-centric
Consumer-facing industries such as retail, financial services, media and CPG are in the throes of massive disruptions caused by social and economic factors and exacerbated by the developments with COVID-19. Full Story: Marketing Dive
How to Win with B2B Creative Content Marketing
Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Full Story: Customer Think
How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing
Brands need to think creatively when developing their digital strategies. Full Story: Entrepreneur
How Marketing Can Help With Talent Recruitment And Retention
When people think of the marketing team’s contribution to a company, it is often in terms of advertising, lead generation, brand awareness and publicity for products and services. Full Story: Forbes
Tapping into influencer marketing
At the time, UglyChristmasSweater.com was not running an influencer marketing program. Full Story: Digital Commerce 360
6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool
Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month. Full Story: Entrepreneur
5 Marketing Rules for Creating Unforgettable Brands to Achieve Success
Then commit to it with a solid content strategy aligned around prospective buyers. Full Story: Yahoo Finance
Influencer marketing and the annoying reality of variable performance
For a first article in about two years, you would have thought I might have gone for a topic that’s a little more punchy; Full Story: The Drum
Can influencer marketing prove ROI?
Most brands are grappling with the intricacies of measuring influencer marketing, primarily due to the many variables at play. Full Story: Business Day
What Is B2B Marketing? 3 Basic Steps To Understanding Business-To-Business Sales
There’s a simple B2B marketing definition: the marketing of products and services directly from one business to another, rather than trying to reach the broader consumer market. Full Story: SmarterCX
Key Marketing Mistakes Entrepreneurs And Small Business Owners Should Avoid
The term “mistakes” has a negative connotation to it. Full Story: Forbes
Successful B2B Marketing In China: A Primer For International Marketers
B2B marketing in China — like all marketing in China — has its own quirks, pitfalls, advantages and opportunities. Full Story: Forbes
To win in marketing, you have to understand how a proper marketing machine works. Full Story: C-Suite Quarterly
7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events. Full Story: Search Engine Journal
7 no-fail ideas for businesses with a small marketing budget
Whether you’re a self-funded small business or a startup with little to no marketing budget, there are still ways to market yourself to your customers without the hefty overheads. Full Story: The CEO Magazine
14 Brick-And-Mortar Marketing Strategies To Attract Foot Traffic
After nearly a year of social distancing, brick-and-mortar establishments have taken a lot of blows. Full Story: Forbes
Put purpose at the heart of your marketing strategy. What does your audience truly value and how does that intersect with your brand? Full Story: The Drum