How Marketing Strategy Can Embrace Agility
Marketers should focus on designing and executing a strategy that encourages value-based outcomes. Full Story: Forbes
Four Reasons Why Content Marketing Is Hard
Everywhere you turn today, businesses are seeking guidance to leverage content marketing. Full Story: Forbes
How to Start a Profitable Subscription Box Company
A subscription box is a recurring delivery of boxed niche products as part of a marketing strategy and product distribution strategy to offer consumers additional value and a unique experience. Full Story: Business 2 Community
5 Tasks Start-up Businesses Should Be Outsourcing
Entrepreneurs tend to act as one-person operations for a significant amount of time. Full Story: mitechnews.com
5 less explored marketing channels that can bring a lot of value
Marketers have multiple options to promote their products and services. You have almost certainly heard of email marketing and social media marketing. Full Story: MultiBriefs Exclusive
Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. Full Story: Business 2 Community
What is community-based marketing and why is now the perfect time for it?
At a time when there’s more pressure than ever on marketing departments to show meaningful results. Full Story: B2B Marketing Online
Marketing tips: Empathise and trust your gut
Chicken Licken is the now the largest fried chicken franchise in the world that is not US-owned. Sombonos died in 2016 and his daughter took over. Full Story: Business Day
The Good, The Bad And The Value Of Affiliate Marketing
In the world of digital advertising, there isn’t a more complex character than affiliate marketing. Full Story: Forbes
Etsy Marketing and Advertising Tips to Increase Sales
Reaching new customers and keeping your current customers coming back is a huge part of any Etsy store’s success, so you need to build your marketing campaigns with those objectives in mind. Full Story: Business 2 Community
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
B2B companies say they view digital-enabled sales interactions as two to three times more important now than pre-COVID, according to a study by McKinsey Consulting. Full Story: MarketingProfs.com
The Truth About Video Marketing Strategy That Drives Growth
Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Full Story: Business 2 Community
The Marketing Tech That Will Come into Its Own in 2021
Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry. Full Story: MarTech Series
If Done Right, Forum Marketing Is Time Well Spent
It takes time and patience, but forum marketing can result in relationships — and business opportunities — that make it well worth your while. Full Story: Newsweek
How to develop and execute a content marketing strategy for business growth
Any business without a marketing strategy risks its efforts going to waste. Full Story: The New Times
Influencer Marketing Trends for 2021
Aglobal rise in digital consumption continues to propel influencer marketing campaigns. The industry is forecasted to hit $15 billion USD by 2022. Full Story: Branding in Asia Magazine
Five Real-World Tips for Better Data Quality and Marketing Efficiency
A unified data strategy is incredibly important for midsize and large companies, especially those seeking to improve their marketing efficiency, data quality, and customer journey. Full Story: MarketingProfs.com
Scale Your Content Strategy In 2021: Your Guide To Repurposing Content Across Platforms
In today’s crowded digital marketing space, content is king. Full Story: Forbes
How to Market in 2021: Aligning Strategy with Changing Consumer Behavior
The pandemic precipitated significant behavioral changes for consumers. For most, the biggest change was sheltering in place in an effort to limit outside, in-person interaction. Full Story: Martechcube
How to Successfully Deploy Your Coupon Marketing Strategy
When executed correctly, a coupon marketing campaign can bring people into your business, but if it is not done well, it can go awry. Full Story: Business 2 Community
How to craft an effective multichannel marketing strategy
Multichannel marketing strategies enable a company to reach target audiences on their preferred channels, as well as provide a competitive edge compared to other businesses. Full Story: TechTarget
4 things to know about the future of influencer marketing
Influencer marketing is the art of connecting brands and the powerful voices of digital content creators. Full Story: AZ Big Media
Why is psychographic data key in marketing strategy?
In relation to this point, it is highlighted that once you know who the audience wants and how you can give them that. Full Story: Explica
Types of Visual Content You Need to Use in Your Marketing Campaigns
There is no need to say that texts are vital for your marketing campaigns. Full Story: The Island Now
What You Should Know When Mapping Your 2021 Marketing Strategy
Keep ahead of any surprises that pop up throughout the year. Full Story: Entrepreneur
Is controversy ever a good marketing strategy?
The art of ‘newsjacking’ is certainly not exclusive to a global pandemic but the considered success of such campaigns can usually be divided into two camps. Full Story: ArabianBusiness.com
Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement.
It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Full Story: Business 2 Community
What Are The Top Tools for Digital Marketing in 2021?
Aren’t you relieved that 2020 is over? It was one long surreal trip that affected almost every kind of business. Full Story: BBN Times
The Benefits of Psychographics In Your Marketing Strategy
When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. Full Story: Business 2 Community
The idea of getting customers to subscribe to your products or services has to be one of the biggest factors a business considers when setting up a business. Full Story: The News International
6 Best Digital Marketing Solutions to Take Off Your Startup in 2021
Launching your startup can be a great milestone, but in this tightly packed business environment, it is not easy to survive. Full Story: TechiExpert.com
The time for empathetic marketing is now: Here’s how to get it right
The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. Full Story: MuMbrella
Using Your Inner Crystal Ball With Your Marketing Strategy
There are so many tools out there to help you set up your marketing. Full Story: Business 2 Community
A Digital Marketing Strategy That Builds Connection
Adding fuel to this are research studies that have pointed out an insidious procedural problem – lead management and engagement. Looking deeper at the issues uncovers and quantifies the nature and size of the problem. Full Story: Financial Advisor Magazine
5 Types of Video Content to Boost Your Marketing Campaigns
Every brand needs a marketing strategy to promote the business. Full Story: Business 2 Community
One Of The Best Strategies That Marketers Overlook
If you ask marketing leaders what the No. 1 ingredient is for business growth, odds are half of them (or more) will say “innovation.” Full Story: Forbes
We’re Measuring Social Media Wrong
Why followers and engagement rate don’t matter, and how marketers should measure social media to better reflect campus priorities. Full Story: Inside Higher Ed
Four marketing tactics to win China in 2021
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021. Full Story: Campaign Asia-Pacific
Approaching Digital Transformation With a Marketing Mindset
Online sales soared in 2020, and as digital channels become more crowded, brands must differentiate themselves while pivoting their customer journeys. Full Story: MarketingProfs.com
Do B2B Marketing and Sales Teams Cooperate Effectively?
The report was based on data from a survey conducted in December 2020 among 151 B2B marketers and 151 B2B salespeople. Full Story: MarketingProfs.com