How to Create a Viral Marketing Strategy Using Memes
Need inspiration for your next content marketing campaign? Look no further than our nation’s leaders. Full Story: Business 2 Community
Content marketing strategy: How to get your story right for a B2B audience
Being a commercial content writer is a tough gig. Full Story: Press Gazette
3 Tips for Getting Your Business Off Cruise Control and Scaling Up
There’s a consistent theme in the lives of many— if not most—entrepreneurs; you get to the point where you’ve successfully started your business and enjoyed some success, and even though your focus is still on growth, it may feel more like an uphill battle. Full Story: Business 2 Community
Is TikTok Marketing Right for Your Business?
As little as three years ago, the term “tick tock” simply conjured the sound of analog chronometers. Full Story: Business 2 Community
5 Marketing Techniques to Dump
Marketing techniques come and go but some techniques linger longer than necessary. Full Story: CMSWire
10 marketing questions to answer before launching a product or service
Dreaming up a new idea for your business can be an exciting and rewarding process. Full Story: The Business Journals
2021 Marketing Trends: Digital, Digital, Digital
The race to boost engagement on digital and social channels is on. Has your marketing strategy kept pace? Full Story: Credit Union Times
Nine Smart Ways To Unify Online And Offline Marketing Strategies
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts. Full Story: Forbes
The Top Marketing Strategies for SMEs in 2021
One year ends and another begins… Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Full Story: MarTech Series
Is the Marketing Database Dead?
Do we even know what we are referring to these days when we say “marketing database”? Full Story: MarketingProfs.com
Content Marketing: The New Name for a Well-Established Discipline
Content marketing is not new. Only the term can be considered to be recent. Full Story: MarketingProfs.com
Five things to try with your marketing in 2021
Balance ad spend with a robust content marketing strategy: Content marketing is a very effective way to build relationships with your target audience. Full Story: Bdaily
An agile marketing plan is essential to long term customer success
In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needs. Full Story: ClickZ
How CRM Benefits Marketing Campaigns
For marketing to be effective, it has to get the right message in front of the right audience at the right time. Full Story: Business News Daily
With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time. Full Story: Entrepreneur
Performance marketing can supercharge your business
This form of marketing ties directly into today’s data-driven digital marketing approaches. Full Story: Gulf News
5 Digital Marketing Trends to Watch Out For in 2021
The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Full Story: Business 2 Community
Five ways to improve the ROI from your digital marketing spend
A common phrase used in business is that ‘you have to spend money to make money’, and the world of digital marketing is no exception to this. Full Story: Global Banking And Finance Review
Understanding the Basics of Brand Marketing
If you’ve got a logo, a mission statement, and a website for your business, you might think you’ve got your company branding sorted. You’d be wrong. Full Story: TheNewsTrace
The Future of B2B Marketing: What COVID Changed and What It Didn’t
Pivot is an understatement for 2020. With many B2B marketing mainstays, like tradeshows and direct mail, taking a big hit in the time of COVID, B2B marketers were forced to change tactics in dramatic and unexpected ways. Full Story: MSDynamicsWorld.com
How To Effectively Improve Your Online Sales Performance in 2021
As the global Covid-19 pandemic has taken the world by storm, nearly every industry has been heavily affected. Full Story: BBN Times
Opinion: How do you find the sweet Spot(ify) in marketing?
What can a brand do with an app that “just makes playlists”? Well, as it turns out, a lot! The rise of Spotify as an advertising platform by brands isn’t new. Full Story: Marketing Interactive
The influence of marketers is not confined to billboards, TV commercials, or digital ads. The greatest marketing minds will use any business tool available to drive sales, including manipulating price. Full Story: Built In
Three Ways AI Can Help You Evolve Your Digital Marketing Strategy
There are only a few other marketing innovations that shocked business owners, marketers and developers over the last decade like artificial intelligence. Full Story: Forbes
Category Marketing: Getting Back to Marketing Basics
Analysts blame poor retail sales on Johnson’s change in management philosophy drawn from his days at Apple, where the concept of a sale was an anathema. Full Story: Business 2 Community
5 Top Influencer Marketing Tools to Find the Most Influential People
Influencers are well trusted and have earned authority in their niche. Check out these 5 influencer marketing tools to help you find them. Full Story: Search Engine Journal
Influencer Marketing Strategy Won’t Work Without This One Key Ingredient
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it’ll last. Full Story: Entrepreneur
The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts
And when we don’t feel as if we have the ability to impact other areas, it makes advertising and comms much more challenging. Full Story: MarketingProfs.com
Five things to try with your marketing in 2021
When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Full Story: SME Magazine
10 practical ways to grow your local business with digital marketing in 2021
Digital marketing for local business is quite different from how to do marketing for a national or global business. Full Story: Marketing Tech
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
Canceled tradeshows. Virtual customer events. Postponed sales meetings. Full Story: MarketingProfs.com
Top Digital Marketing Tools for Small Businesses
Digital marketing is a broad category of strategies and tools that promote a business’s goods or services across a wide range of channels. Full Story: Small Business Computing
An Effective Influencer Marketing Strategy For A Post-2020 World
Despite the chaos and uncertainty of 2020, there was one business niche that came out unscathed. Full Story: Forbes
Digital Marketing Trends in 2021
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. Full Story: Business 2 Community
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. Full Story: MarketingProfs.com
eCommerce Content Marketing Strategy Guide
Years ago, my friend Alejandro and his sister started a website selling chic sunglasses that they purchased in Southeast Asia and then distributed to buyers throughout Europe and the United States. Full Story: Business 2 Community
3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, “What has our marketing team done for us lately?” Here’s how to convey the value of your marketing team. Full Story: Entrepreneur
5 Tips to Avoid Influencer Marketing Disasters
Influencer marketing campaigns are popular for brands and companies, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. Full Story: Inc.com
5 Marketing Tips For Small Businesses During COVID-19
COVID-19 has hit small and medium businesses exceptionally hard. Full Story: ABCmoney.co.uk