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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – January 26th, 2021

5 Digital Marketing Strategies To Try in 2021

Digital marketing’s arsenal is loaded with weapons. Full Story: BBN Times

Partnership Marketing: Five Trends To Watch In 2021

Partnership marketing is an exciting place to be in 2021. Full Story: Forbes

Why is Digital Marketing Important for Businesses?

Digital Marketing is booming for small and large businesses as a source of online income. It has been growing massively ever since the pandemic has started globally. Full Story: Dailyuw

Are you struggling to get your creative retail marketing ideas off the ground in 2021?

Trying to come up with fun and creative marketing ideas – ideas that are bigger and better than all that has come before – is hard work! Full Story: The Drum

Driving profit with purpose: How sustainability will help enable business growth

The new year marks a time for brands to shift into a more optimistic gear. Full Story: B2B Marketing Online

Signs that it’s time to change your content marketing strategy

According to various experts, these are the best signals to determine that it is time to make changes in the content marketing strategy: Full Story: Explica

How to expand your business in 2021

It has never been easier to create a core consumer profile in the digital age, with this offering a huge advantage in terms of tailoring integrated marketing campaigns as you look to optimise conversions over time. Full Story: News from Wales

Tips for a More Effective Digital Marketing Strategy

With the emergence of the digital world, more and more people became reliant on online information sources whenever they need to acquire any product or service. Full Story: Gary Skentelbery

Integrated Marketing Platform | Daily Update – January 25th, 2021

Explaining Digital Marketing (with Examples)

It can be a daunting task to explain the ins and outs of Digital Marketing. Like where do you even start? Full Story: Business 2 Community

5 reasons WebAR should be part of your marketing plan

Augmented reality is changing marketing and advertising. Full Story: Marketing Dive

What is marketing ops?

We know it when we see it, but can we define it? Full Story: MarTech Today

Seven Restaurant Marketing Strategies To Implement In 2021

The recent global pandemic has forced businesses, including restaurants, to shut down, pivot or adapt. Full Story: Forbes

Content Marketing: 5 Ways to Create Content Your Audience Won’t Ignore in 2021

Creating content that generates quality challenges was the topmost content marketing challenge faced by more than 50% of marketers as per a survey conducted by SEMrush in 2019. Full Story: BBN Times

12 Effective Ways To Use Infographics For Marketing

As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Full Story: Forbes

How to Leapfrog Competition With Local Digital Marketing

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Full Story: Business 2 Community

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. Full Story: MarTech Series

Integrated Marketing Platform | Daily Update – January 22nd, 2021

The Secret To Consultant Marketing

Do you think business development for a consultant is an expense or an investment? Your answer can have huge ramifications for attracting high-paying clients. Full Story: Forbes

Creating an effective Twitter marketing strategy

Twitter is the wild west of social media. Equal parts tumultuous, rambunctious, and powerful. Full Story: PropertyCasualty360

Making The Best Of The Messy World Of Marketing Campaign Measurement

Marketers preparing for a digital world without cookies are confronting many of the same challenges today they faced a few years ago. Full Story: Forbes

Omnichannel marketing is a competitive advantage for B2B marketers this year

In a very tough year, B2B marketers had to quickly pivot when some of their best lead generation and sales channels (meetings and events) were put on hold. Full Story: ClickZ

Redefining Marketing Success in 2021

After the many changes we all experienced last year, it’s a daunting prospect to predict what might come next in 2021. Full Story: CMSWire

Marketing Budget: How to Make Your Money Stretch

We all know having a strong marketing strategy in place for your business is absolutely vital to its success. Full Story: Business 2 Community

Marketing Budget Surplus? 15 Smart Ways For Agencies To Use It

Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Full Story: Forbes

Top 10 B2B Instagram Marketing Strategies That Can Bring You Better ROI

Who said Instagram is just for posting photos and videos? It’s more than just an average entertainment platform. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – January 21st, 2021

10 top online marketing tips for creatives

How do you make money online as a creative professional? Here are 10 top online marketing tips to boost your popularity and your income. Full Story: Creative Bloq

How To Develop A Road Map For Your Marketing Organization

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. Full Story: Forbes

What Are the 5 Ds of Digital Marketing?

To unlock your online marketing strategy’s full potential, it is crucial to know what the five D’s of digital marketing are, and how to make use of them. Full Story: Business 2 Community

Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. Full Story: Business 2 Community

6 Tips on Running a Successful Influencer Marketing Campaign in 2021

Influencer marketing is at full-steam ahead, with social media and other digital platforms rapidly expanding its reach. Full Story: Inc.com

5 ways startup marketing has changed in the past 5 years

Rapid technological development has ‘fast-forwarded’ the way marketing has developed over the past 5 years. Full Story: EU-Startups

Interest in Marketing Tactics Based on Search Volume

The estimates of search volume were based on anonymized clickstream data provided by third-party data providers. Full Story: MarketingProfs.com

10 Questions To Ask For Better Marketing

While everybody understands the purpose of marketing, aka to make your business visible and attractive to your target audience, we are none the wiser when it comes to creating a winning strategy. Full Story: BBN Times

Integrated Marketing Platform | Daily Update – January 20th, 2021

2021 is the year to return to smarter marketing basics

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Full Story: ClickZ

How Much Should Your Company Budget For Content Marketing?

Content marketing is one of the most powerful tools you can employ for your business. Full Story: Forbes

3 creative ways to use your brand’s data to improve marketing measures

Creativity is essential in marketing… but so is data. Full Story: TNW

What is B2B Marketing? And How to Do It Successfully

Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Done. Full Story: Business 2 Community

Eight Low-Cost Marketing Tactics For Startups And Small Businesses

For many startups and small businesses, product development and operations consume most of the budget, leaving minimal (if any) budgeting room for marketing. Full Story: Forbes

What Are B2B Marketing Leaders Measuring: Five Key Takeaways

Are you curious about what marketing leaders across B2B are measuring these days? Full Story: Forbes

Four easy steps to make your marketing work better

With a new year now well underway, it’s time to take a hard look at your marketing. Full Story: FOX 29

B2B or B2C Marketing: Are the two any different?

With so many apps running around, it may be a wise idea to develop an appropriate app for your services or products as a campaign. Full Story: Moneycontrol.com

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