6 Brands Showing the Power of Having a Fluid Content Marketing Strategy
I’m still hearing concerns from fellow marketers on how they should approach content creation in this time of crisis. Full Story: Business 2 Community
Which came first, consumer behaviour or marketing strategy?
As a marketer, marketing strategies and tactics that I recommend for my clients are based on certain understandings, both researched and hypothesized, about the end customer’s behaviour. Full Story: Prolific North
Give Your Business a Boost: 7 Things That Might Be Missing From Your Marketing Strategy
If your marketing efforts haven’t produced the desired outcome, despite all the hard work you’ve put in, you must find the root cause of the problem. Full Story: iTech Post
The art of balancing long-term brand marketing and short-term demand marketing
The north star of B2B marketing is to achieve the right quantum of marketing growth. Full Story: The Drum
How To Set Attainable Annual Marketing Goals For 2021
Obviously, every company wants to make progress in all of their marketing endeavors. Full Story: Forbes
4 Tips to Avoid Influencer Marketing Catastrophes
The difference between glowing success and epic failures in influencer marketing is a very thin line. Full Story: Entrepreneur
Your Guide to Marketing in 2021
With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021. Full Story: Business.com
Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing
Your industry lingo might be standing in the way of you and potential new customers who don’t yet speak it. Full Story: Entrepreneur
How To Succeed And Grow Marketing Practices With New Data Privacy Laws
Whether it was the Privacy Act of 1974 or the General Data Protection Regulation (GDPR), privacy has long been an important issue to citizens everywhere. Full Story: Forbes
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
In today’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. Full Story: Search Engine Journal
Create Rewarding Brand Communications Through Educational Marketing
In today’s oversaturated informational environment, it can be challenging to attract an audience’s attention and convert ad viewers into brand followers and, eventually, loyal customers. Full Story: Forbes
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis. Full Story: MarTech Today
Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing
Your industry lingo might be standing in the way of you and potential new customers who don’t yet speak it. Full Story: Entrepreneur
Take control of your first-party data, or quit marketing
The end of the cookie is nigh… yadda yadda yadda, you’ve heard it already. Full Story: CampaignLive
Your Guide to Marketing in 2021
With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021. Full Story: Business.com
Are You Advertising At Each Stage Of The Marketing Funnel?
Understanding the marketing funnel is where it all begins. Full Story: Forbes
How To Make Marketing An Invaluable Function
At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. Full Story: Forbes
4 Digital Marketing Mistakes to Avoid in 2021
The power of digital marketing needs no mention. Full Story: Business 2 Community
Why the time is right for augmented reality (AR) in marketing
As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. Full Story: ClickZ
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. Full Story: MarTech Today
Six Influencer Marketing Trends To Watch In 2021
If there’s one thing we can probably agree on about 2020 and its impact on brands and consumers, it’s that last year was extraordinary — unprecedented even, although I think most of us are over that particular term. Full Story: Forbes
How to Build a Content Marketing Funnel That Will Drive Sales
Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. Full Story: MarketingProfs.com
Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis
In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: Full Story: Forbes
7 Costly Misconceptions About B2B Content Marketing
B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). Full Story: CMSWire
Planning Your 2021 Marketing Strategy
2020 changed the way marketing executives and business owners approached their digital strategies. Full Story: Business 2 Community
10 Ideas to Improve Your 2021 Marketing Plans
Since this post won’t go live until shortly into the new year, let me break my own rule of saying “Happy New Year!” too late in the new year! Full Story: Business 2 Community
Top marketing trends to watch in 2021
The ongoing pandemic has overturned how businesses operate. It is also making it hard to predict what B2B and B2C marketing and sales will look like when we enter the post-COVID-19 era. Full Story: ETBrandEquity.com
Is Sales Sabotaging Your B2B Marketing Efforts?
I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue. Full Story: Business 2 Community
How Will Consumers React to Marketing Strategies in 2021?
Forrester has recently published a report, with its top minds offering insight about what the marketing world will look like in 2021. Full Story: Digital Information World
10 Nonprofit Marketing Ideas for 2021 and Beyond
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your marketing plan and brainstorm for the future. Full Story: Business 2 Community
2021 is the year to start focusing on these 10 important marketing and sales skills
Any marketing professional will agree, there’s not one skillset that you need to master—there are several—when it comes to staying relevant in 2021. Full Story: MarketWatch
8 Content Marketing Ideas to Strengthen Your Bottom Line
Content marketing strategy remains uniquely powerful for engaging new prospects and keeping customers – even in the midst of economic turmoil. Full Story: Entrepreneur
7 Digital Marketing Trends of Focus for 2021
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. Full Story: Social Media Today
Top five digital marketing trends for 2021
Goodbye to the year 2020! Every business was affected by the pandemic. From a digital marketing point of view, what will the year 2021 come with? Full Story: ABCmoney.co.uk
4 Inclusive Marketing Trends For 2021 That Will Impact Your Brand
Inclusive marketing is the future of marketing. As you work to grow your brand and earn loyal customers, know that incorporating inclusivity into the fabric of your brand is the smart thing to do. Full Story: Forbes
The 2020 marketing trends that will continue to matter this year
While 2020 was undoubtedly a difficult year, it was also a dynamic one for the marketing industry as we observed and adapted to the evolving consumer-brand relationship in response to the pandemic. Full Story: The Drum
Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead. Full Story: Social Media Today
How to Make Personalized Marketing Effective With Consumer Identity Programs
Everyone is fighting for the attention of potential customers. Full Story: Security Intelligence
How Businesses Apply Color Theory in Marketing
Why do the magazines in the checkout aisle all set their titles in yellow type? Why have Apple computers gone from beige to white? Full Story: The Zebra
3 Questions to Answer When Creating Personas for B2B Marketing Campaigns
The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Full Story: Business 2 Community