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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – March 18th, 2020

Why Mobile Advertisers Need To Take A ‘Belt And Braces’ Approach To Fraud

In a business world where economic growth has proven to be elusive, the mobile advertising industry is a notable exception. Full Story: Forbes

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. Full Story: Business 2 Community

T-Mobile Closing Most, Not All of Its Stores

It makes sense for the company to keep some locations open. Full Story: Motley Fool

Sanitize Your Mobile Phone With These Helpful Tips

It’s been estimated that the average American is on their mobile phone for more than five hours a day. Full Story: Health Essentials from Cleveland Clinic

Integrated Marketing Platform | Daily Update – March 17th, 2020

Shopee dominates mobile, but others have ‘ample room’ to catch up: report

The Map of Ecommerce report for Q4 2019 shows that Shopee raked in the most number of monthly active users and downloads, overtaking Lazada. Full Story: Tech in Asia

T-Mobile and Sprint Merger Deal Nears Completion

The long-awaited $26.5 billion proposed merger deal between T-Mobile (NYSE:TMUS) and Sprint (NYSE:S) is nearly complete. Full Story: Market Realist

How to Increase Your Mobile Signal

You’re seeking to stream the most up-to-date episode of your beloved show on your new Apple iphone, when instantly it starts off stuttering. Full Story: Mash Viral

Investment in mobile technology for energy, utility companies to ramp up in next five years

“Mobile technology is critical in maintaining the uninterrupted operations that customers expect from their water, electricity and fuel supply service providers,” Full Story: iTWire

Integrated Marketing Platform | Daily Update – March 16th, 2020

7 Free Shopify Apps for PPC Marketing

The app store for Ecommerce platform Shopify offers thousands of apps that can improve your business presence and sales online, and boost your PPC marketing campaigns in the process. These seven are my favorites, and they’re free. Full Story: JumpFly

Three Signs It’s Time To Switch To Mobile Banking

Going to the bank used to be a lingering errand on all our to-do lists. Full Story: Forbes

Creating And Getting Your CEO On Board With A Mobile Strategy

It’s time to stop burying our heads in the sand and accept that mobile connectivity has become part and parcel not only of our lives, but also of the modern workplace. Full Story: Forbes

17 Design Elements Your Mobile App Needs

The key to a successful app is designing something people want to keep using. Full Story: Business.com

Integrated Marketing Platform | Daily Update – March 13th, 2020

Ace Is The Place With The Helpful Omnichannel Strategy

The notion that brick-and-mortar is going the way of the dinosaur as the popularity of eCommerce grows has proven to be just the opposite according to recent research. Full Story: pymnts.com

How Mobile Messaging Can Help The Fight Against Coronavirus

Sometimes a personal tragedy can be the catalyst for life-saving innovation. Full Story: Forbes

Why T-Mobile Stock Fell Today

Even stocks with little exposure to the COVID-19 pandemic got hit hard. Full Story: Motley Fool

Mobile operators holding back on edge adoption

More than 50% of mobile operators have no strategy for edge deployment, while 32% are planning to proceed with “limited, specific use cases”, such as smart factories and smart cities. Full Story: Capacity Media

Integrated Marketing Platform | Daily Update – March 12th, 2020

Do You Need An App To Boost customer experience?

Charting your customers’ experiences on mobile needs to be an essential part of your CX strategy. Full Story: Customer Think

Budget 2020: No 5G surprises for mobile industry

Rishi Sunak’s first Budget as Chancellor of the Exchequer failed to yield any surprises for the mobile industry. Full Story: TechRadar

How to make contactless payments by mobile phone

It’s easy to use your phone to make contactless payments… Full Story: goodhousekeeping.com

How to easily add a page on Google Docs on a computer or mobile device

You can easily add a page in Google Docs without hitting enter a million times. Full Story: Business Insider UK

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