Google Ads Mobile App Updated With New Features and Dark Mode
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Full Story: Search Engine Journal
Waste Too Much Time on Your Phone? These Apps Can Help
All of the tech in your life can certainly make your day-to-day easier, but overindulgence can be a problem. Full Story: gearpatrol.com
Android Vs. iOS : Which One to Consider First?
Smartphone users are generally divided into two camps—Android phone users and iPhone fans. Full Story: Customer Think
The Best Apps for Getting Real Work Done on Your Phone
The debate about whether you can get serious work done on a tablet continues, but what about the even smaller computing device you carry around in your pocket? Full Story: Gizmodo
5 Key Metrics to Check on for Your Text Marketing Campaign
Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences. Full Story: G2 (blog)
How Mobile Messaging Can Enhance your Omnichannel Communications
We understand how important it is to meet your customers where they are, so integrating a robust omnichannel strategy can dramatically enhance the customer experience, leading to higher retention and revenue. Full Story: MobileMarketing Magazine
66% of Americans Check Phone 160 Times a Day, Here’s How Your Business Can Benefit
A study reveals 66% of Americans check their phones 160 times every day. Full Story: Small Business Trends
Effective Digital Marketing Awards deadline approaching
The deadline for the 2020 Effective Digital Marketing Awards is just over three weeks away, on 27 March, with the Early Bird deadline two weeks earlier, on 13 March. Full Story: MobileMarketing Magazine
Facebook opens up 3D Photos to single-lens camera phones and existing 2D images
Facebook is extending its 3D Photos feature to more phones. It previously only worked with high-end smartphones with dual-lens cameras such as the iPhone 11. Full Story: MobileMarketing Magazine
Lumavate Expands Its Low-Code Mobile App Platform
Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required. Full Story: MarTech Advisor
Tests reveal mobile phones’ vulnerability to ultrasonic wave attacks
Ultrasonic waves don’t make a sound, but they can still activate Siri on your cellphone and have it make calls, take images or read the contents of a text to a stranger. Full Story: MobileMarketing Magazine
There Are Now 8.9 Million Mobile Apps, And China Is 40% Of Mobile App Spending
The total number of mobile apps on the planet has now reached a massive 8.93 million, according to a new report from RiskIQ. Full Story: Forbes
Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities and social media. Full Story: AList
Apple Voted Top Marketing Company
Apple Inc. was voted the top marketing company across industries via The CMO Survey—a feat it has achieved for the last 13 years. Full Story: MediaPost Communications
Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks. Full Story: Marketing Land
Facebook blocks mobile app advertisers from using device-level data
The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers. Full Story: Marketing Land
Top Marketers Earmark More Money For Mobile
Across the country, top marketers plan to increase their mobile budgets by 73% over the next five years. Full Story: MediaPost Communications
T-Mobile kicks off another anti-Verizon 5G campaign
T-Mobile is asking why its rival carrier only has 5G available in a limited number of areas. Full Story: CNET
Samsung introduces data security chip solution for mobile devices
Samsung Electronics, a provider in advanced semiconductor technology, introduced a Common Criteria Evaluation Assurance Level (CC EAL) 5+ certified Secure Element (SE) turnkey solution for mobile devices. Full Story: VanillaPlus
A technical look at 5G mobile device energy efficiency
5G enables new functions and major performance improvements, but it also puts tougher energy requirements on mobile devices. Full Story: Ericsson