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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – February 26th, 2020

Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. Full Story: Business 2 Community

Why marketers need to embrace ‘Mobile Moments of Truth’

Southeast Asia is brimming with untapped opportunities driven by rapid urbanisation and digitisation. Full Story: Campaign Asia-Pacific

App Samurai closes a $2.4M Series A funding round led by 212 Ventures

App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A funding, led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel. Full Story: TechCrunch

You don’t have the choice anymore… Go full on Mobile Learning

Futureproof your workforce leveraging mobile devices to give your team flexibility, self-direction and meaningful learning experiences. Full Story: Moodle

Integrated Marketing Platform | Daily Update – February 25th, 2020

Mobile App Development: Flutter Setting The Trend In 2020

The launch of Flutter came a few years ago, but this incredible toolkit for developing different platforms by Google has come a long way since then. Full Story: Customer Think

How to view your Spotify queue on desktop or mobile, and edit it

You can easily view your Spotify queue on a computer or mobile device. Full Story: Business Insider

Microsoft launches Office mobile app and promises new features to simplify smartphone tasks

Microsoft is launching an Office mobile app today for Android and iOS designed to make some of its signature software — Word, Excel and PowerPoint — must-have tools for all smartphone users. Full Story: GeekWire

7 Questions for the Mobile Industry

When GSMA pulled the plug on MWC earlier this month, all the face-to-face appointments at the show got scrapped. Full Story: EE Times

Integrated Marketing Platform | Daily Update – February 24th, 2020

Five ways to make your mobile messaging strategy connect with customers

How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. Full Story: The Drum

What do the roaring 20s have in store for mobile advertising?

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. Full Story: MobileMarketing Magazine

7 Tips to Improve Your Employees’ Mobile Security

Security experts discuss the threats putting mobile devices at risk and how businesses can better defend against them. Full Story: Dark Reading

The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy

In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com

Integrated Marketing Platform | Daily Update – February 21st, 2020

AppsFlyer Signs on as Presenting Sponsor of Mobile Apps Unlocked 2020

AppsFlyer, the global attribution leader, today announced its role as the sole presenting sponsor of Mobile Apps Unlocked (MAU) 2020, the leading mobile acquisition and retention summit. Full Story: Martechcube

Mobile Marketing Market to Witness Steady Growth through 2026

This research study examines the factors responsible for market growth. Full Story: Instant Tech News

How the 5G revolution could increase mobile security—and opportunities for hackers

As 5G becomes a bigger part of our lives, security experts warn telecoms deploying 5G networks… Full Story: Fortune

Mobile Payments Aren’t Alternative Payments Anymore

Mobile payments becoming the norm is the last of three “fintech prediction” themes I said I’d extrapolate further in early 2020. Full Story: Forbes

Integrated Marketing Platform | Daily Update – February 20th, 2020

The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy

In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com

Your 2020 mobile marketing guide: Top insights from InMobi

To gain an understanding of what a ‘digital-native’ region means, one only needs to look at the numbers in Southeast Asia. Full Story: Campaign Asia-Pacific

Mobile First Video Services Market Survey On Growth Strategies 2028

Mobile interaction has overshadowed human interaction with other digital media devices, thereby generating a lucrative revenue stream for mobile first video services market. Full Story: Nyse Nasdaq Live

How to Develop a Strategic Marketing Plan (With SMS Marketing Example)

Thinking about starting a business in the upcoming future? If so, then a precise marketing plan might as well be the make or break of the success of the company. Full Story: Influencive

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