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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – February 19th, 2020

A Mobile-First Strategy Is The Secret To Realizing The Promise Of Your Digital Investments

Three years ago we acquired a native mobile AI solution company named Abbi.io, an up-and-coming startup in the mobile AI field with a great team. Full Story: Forbes

Mobile accounts for 65% of all ecommerce traffic – so why are mobile sales still lagging?

The majority of traffic for retail websites now comes from smartphones, though there still remains a gap between mobile traffic and sales. Full Story: The Drum

Microsoft’s new Office app arrives on iOS and Android with mobile-friendly features

Microsoft is releasing its new unified Office app for iOS and Android today, which combines Word, Excel, and PowerPoint into a single application. Full Story: The Verge

Getting the message: how mobile messaging turns promotions into transactions

Consumers have become blind to online advertising. And who can blame them? Full Story: The Drum

Integrated Marketing Platform | Daily Update – February 18th, 2020

Social channels are essential to customer engagement and personalised experiences

By now, social messaging apps are a fact of life – not just in our personal lives, but for businesses that want to communicate effectively with their customers. Full Story: MobileMarketing Magazine

Mobile in-app video ad spend up 110% across APAC

Mobile in-app video ad spend was up 110% across the Asia Pacific region in the fourth quarter of 2019. Full Story: AdNews

Here’s How 5G Could Shake Up Your Business—And How To Prepare Today

If you’ve made it through the first 20 years of this century without having your industry turned upside down, that doesn’t mean it’s safe to rest on your laurels. Full Story: Forbes

Samsung appointed a new mobile boss as it faces ‘peak smartphone’ and competition from all sides

Roh, who’s been at Samsung since the late 1990s, previously served as head of research for the firm’s mobile business. Full Story: Business Insider

Integrated Marketing Platform | Daily Update – February 17th, 2020

Four ways to sell more cloud and mobile tools to SMBs

How the channel can boost mobile and cloud penetration among smaller customer businesses. Full Story: Channel Pro

Google’s Mobile-First Indexing: Everything We Know (So Far)

Ever since Google first announced that it was experimenting with mobile-first indexing in 2016, there has been a ton of information published. Full Story: Search Engine Journal

How Mobile Apps Deliver Better Customer Experience

The world and all the technology in it may be advancing at a rapid pace, but certain things have remained constant despite all these changes. Full Story: Customer Think

64% of Mobile Gamers Likely to Shop Directly From Brands Rather Than Third-Party Retailers

Clothing is the most popular product category for online shopping among mobile gamers. Full Story: MarTech Advisor

Integrated Marketing Platform | Daily Update – February 14th, 2020

4 Mobile Marketing Tips for New Business Owners

If you missing a huge opportunity if you aren’t trying to connect with your customers on their mobile devices. Full Story: Business.com

Mobile App Development Factors Transforming Ecommerce Business

Mobile applications for eCommerce stores are changing the market nowadays, which is likewise considered as a reliable method for gaining excellent benefits. Full Story: Customer Think

How will AI change the future of the Mobile Industry in 2020?

I want you to imagine your day without Artificial Intelligence on your smartphones. Full Story: Irish Tech News

Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Integrated Marketing Platform | Daily Update – February 13th, 2020

Master the basics of mobile marketing with Adjust

Paid marketing is evolving, and it’s your job to keep up. Full Story: Marketing Interactive

How Mobile Apps Deliver Better Customer Experience

The world and all the technology in it may be advancing at a rapid pace, but certain things have remained constant despite all these changes. Full Story: Customer Think

64% of Mobile Gamers Likely to Shop Directly From Brands Rather Than Third-Party Retailers

Clothing is the most popular product category for online shopping among mobile gamers. Full Story: MarTech Advisor

7 Best Programming Languages for Mobile Apps Development

Take a minute to think about how many times you use an app in a day. Full Story: WhaTech

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