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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – February 5th, 2020

Will Glu Mobile Stock Bounce Back in 2020?

One of the hottest mobile gaming stocks of 2017 and 2018 was a dud in 2019, but this is a new year of opportunities for Glu Mobile (NASDAQ: GLUU). Full Story: Nasdaq

Apple updates iCloud.com with a proper mobile website for iOS and Android

Apple has updated its iCloud.com website with proper mobile sites for iOS and Android, making it easier to access Apple services like Notes… Full Story: The Verge

9+ mobile banking app development trends 2020

Areas banks and fintechs should pay their attention to when improving their digital channels. Full Story: ITProPortal

Google Mobile App For Business Communications Under Development

Google reportedly has a new business communications app in development that combines chat, email, other functions. Full Story: CRN

Integrated Marketing Platform | Daily Update – February 4th, 2020

How to integrate a mobile-first strategy in your marketing

While mobile-friendly marketing has been around for the past few years, the shift to a mobile-first strategy is beginning. Full Story: Business Matters

A Definitive Guide to Mobile SEO

Mobile phones have become an integral part of our everyday life. Full Story: Search Engine Journal

Blockchain in the mobile application market

Blockchain has eliminated the middlemen and central authorities that are found in older models of monetary transactions, says the team at White Ranking Technologies. Full Story: Media Update

Take Control of Your Mobile Learning

As people continue to spend the bulk of their time on smartphones, mobile devices have quickly become the most popular vehicle for delivering content. Full Story: ATD

Integrated Marketing Platform | Daily Update – February 3rd, 2020

Trends In Mobile Businesses You Shouldn’t Ignore

Every business needs to be mobile nowadays. And why not? Almost every consumer is going mobile, from news reading to studying, shopping, health and fitness, social media, and a lot more. Full Story: EconoTimes

The Role of Big Data in Mobile App Development

In 2020, every one of us will create 1.7 MB of data each second, and to tap such a massive pile of data, Big Data will prove quite useful. Full Story: MobileAppDaily

How to Successfully Adopt Mobile DevOps Practices

Mobile DevOps is more than simply adopting a new set of tools and practices. Full Story: DevOps.com

T-Mobile and Sprint Merger Looks Less Likely

More than a dozen states, led by the attorneys general of California and New York, have filed a lawsuit to stop the T-Mobile and Sprint merger deal. Full Story: Market Realist

Integrated Marketing Platform | Daily Update – January 27th, 2020

3 Mobile Marketing Trends You Can’t Ignore in 2020

In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. Full Story: Business 2 Community

These top 10 ads from 2019 made the best use of mobile marketing

2019 was a good year for advertising in the mobile space. Full Story: Business Insider

2020 and beyond: What’s next for mobile advertising?

Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine

3 Ways Consumers Use Mobile Commerce

Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce

Integrated Marketing Platform | Daily Update – January 24th, 2020

2020 and beyond: What’s next for mobile advertising?

Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine

3 Ways Consumers Use Mobile Commerce

Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce

McDonald’s Follows eBay in Mobile-Payments Tech

Adyen NV has clinched a deal to process McDonald’s Corp.’s mobile app payments, beefing up the Dutch company’s portfolio of clients in an expanding sector. Full Story: Bloomberg

Do you trust your mobile ad performance team?

There’s more than one way to skin a cat, as they say, and there are even more ways to run a global performance campaign. Full Story: VentureBeat

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