Building A Mobile App For Your Business? Consider These 12 Factors First
As mobile usage continues to grow, some companies may come to think that having a mobile app is expected and necessary. However, building an app without a clear strategy “just to have one” is not a recipe for success. If anything, it’s investing money in a plan that doesn’t have a proper endgame. Full Story: Forbes
These 10 mobile apps will make Thanksgiving 2019 a breeze
Thanksgiving 2019 is nearly upon us, which means it’s time for many people to get out the stretchy pants and prepare for a whirlwind weekend of family and friends — not to mention eating and shopping. Whatever your plans, technology can help you make the most of the holiday season, helping you navigate everything from cooking something wonderful to the navigating dinner table political talk. Full Story: CNET
Consumers will embrace mobile apps, digital wallets amid short holiday shopping season
U.S. consumers will increasingly be turning towards mobile payment apps and mobile wallets for holiday shopping this year, as a late Thanksgiving holiday leads to more aggressive discounting by retailers and shoppers look for ways to find the best deals with less time to navigate big box stores and shopping malls. Full Story: Mobile Payments Today
How mobile ads are powering a social commerce surge this holiday season
Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platforms as video and interactive media converge for more seamless browsing and buying experiences for TV viewers. Full Story: Mobile Marketer
Why smart brands pay attention to real purchasing power
Much like Christmas, Halloween, or any other public celebration you might think of, Black Friday is now starting earlier and earlier each year. The official date this time around is 29 November, but big names including Amazon and Target put the wheels in motion early, with their Hidden Gems and Black Friday Preview sales getting a three-week jump on the big day. Full Story: MobileMarketing Magazine
Over a million T-Mobile customers hit in data breach
The US telecom T-Mobile has confirmed that it suffered a data breach in which a malicious actor was able to obtain the personal data of over a million of its customers. Thankfully though, no financial or password data was exposed and the company has alerted affected customers regarding the breach. Full Story: TechRadar
Is T-Mobile’s Customer Data Safe?
Last week, T-Mobile (TMUS) disclosed a security breach that affected some of its prepaid wireless customers in the US. According to the telecom company, a hacker got unauthorized access to customer records. And these records included customer names, account numbers, billing addresses, phone numbers, rate plans, and calling features. Full Story: Market Realist
Check out T-Mobile’s full list of Black Friday 2019 deals
The holidays can be a pretty confusing time if you’re a professional bargain hunter, as major retailers and mobile network operators are looking to stay as long as possible in the limelight ahead of what’s typically considered the biggest shopping day of the year. Full Story: PhoneArena
With more than 2.5 billion smartphone users globally today, it could be described as ‘peak smartphone’ which is not good for the industry’s manufacturers, particularly so for the world’s largest mobile phone business Samsung. Full Story: CorpComms Magazine
A mobile advertising holiday roadmap for retailers
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especially video, that reaches customers instantaneously on their devices. Full Story: Retail Customer Experience
The mobile screen comes into sharper focus for marketers
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia
How digital marketers can drive CX in the mobile-first era
We live in a mobile-first world. As of 2019, there are 3.3 billion active smartphones globally. In the U.S. alone, the number of users who access internet via their phones exclusively is soon to reach 50 million; this shift is expected to only accelerate with the spread of 5G in North America. In terms of global usage and growth, the next billion users are predicted to be mobile-only. Full Story: Retail Customer Experience
3 Tips To Boost Mobile Conversions (And Why You Should)
Is your website optimized for mobile? If the answer is no, you’re in for a rude awakening. It bears a lot more importance than some online businesses think, so if you haven’t taken the steps to make your website and its content more mobile-friendly, you’re missing out on sales, new customers, and pushing visitors down the conversion funnel. Full Story: Business 2 Community
Gmail app adds AMP for Email support for Android and iOS
Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly within emails. The update is available to all G Suite editions and will be set to “on” by default. Users viewing emails through a third-party app will receive a static version of the email. Full Story: Marketing Land
3 UX Best Practices for Capturing Mobile Audiences and Building Trust
User experience–known simply as UX–is generating a lot of buzz these days, both as a field and as a guiding principle for web-based media. That’s because if your digital content fails to follow UX best practices, it may be considered undesirable or difficult to navigate by your users, leading them to dismiss it and your brand. Full Story: The Content Standard by Skyword
The Future of Mobile App Development: 5 Trends for 2020
Mobile apps not only continue to be an in-demand technology amongst users but are also currently re-shaping the way many businesses operate. Statistics indicate that by 2022, annual mobile app downloads will reach 258 billion—a 45% increase from 178 billion downloads in 2017. Full Story: G2 (blog)
The Ultimate Guide to Mobile App Customer Support [2020]
To most of you, a question like “what makes a good mobile app” seems to be a crucial one during the app development process. And yes, it is crucial. But there is one more thing that is equally significant, and that is the mobile app support and maintenance. Full Story: MobileAppDaily
Apple launches a dedicated mobile app for its developer community
Apple today is introducing a new resource for the over 23 million registered members of its developer community, with the launch of a dedicated Apple Developer mobile app. The new app is an expansion on the existing WWDC app for Apple’s Worldwide Developer Conference, which it will now replace. Instead of only including information about the developer event itself, the app will expand to include other relevant resources — like technical and design articles, developer news and updates, videos and more. Full Story: TechCrunch
Four must-have mobile app KPIs
Mobile app KPIs are so important and yet often they are not defined clearly. At Kumulos, we like to ensure that mobile app owner’s know what to measure to make sure they have the analytics to help them boost engagement. To help, we’ve pulled together the four must-have mobile app KPIs. These are the most important things you need to regularly track to make sure you drive mobile app success. Full Story: Mobile Marketing Magazine