FREE Mobile Marketing Workshop for Local Business

This workshop is ideal for small business owners or individuals interested in learning how to do easy marketing through their own phone. At the end of the workshop, participants will understand how to use free mobile app promotions, interviews, photography, videos and social media to promote their business. Full Story: Patch.com

Apple and Salesforce ignite productivity and learning on the best devices for business

Apple and Salesforce announced the launch of two flagship apps: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform. Apple and Salesforce had announced a strategic partnership at Dreamforce 2018. Full Story: ClickZ

Gift guide: The best gifts for mobile users

Make shopping for the mobile user in your life easy with this handy and geeky gift guide, which includes stocking stuffers. You’ll find laptops, headphones, portable chargers, and more in this list. Full Story: TechRepublic

The best company to build a mobile app for your business

The company has a long list of successful Android and iOS app projects under its belt – which range from corporate and commercial mobile apps to e-commerce and consumer-facing platforms. Full Story: ITWeb

Microsoft winds down its bigger plans for Cortana with mobile app shutdown

At Microsoft’s  Ignite conference this month, the company announced a new vision for its personal productivity assistant, Cortana — one which aimed to make it more useful in your day-to-day work, including email, but one which also saw Microsoft scaling its ambitions back from Cortana as a true Siri, Alexa or Google Assistant competitor. Full Story: TechCrunch

Why Mobile Marketing Market On a verge to Create Booming Growth Cycle?

A latest study released by HTF MI on Global Mobile Marketing Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of Mobile Marketing market. The study provides historical data (i.e. Volume** & Value) from 2013 to 2018 and forecasted till 2025*. Full Story: Daily Market Insight

Here’s What It Takes To Create A Successful Mobile Phone Game

At a time when people have thousands of choices when it comes to playing games on one’s mobile phone, how do you create something that stands out from the rest? Damini Pahwa, co-founder and chief executive officer at Appsoleut Coders, has a checklist that could go a long way in helping create a successful game. Appsoleut is a gaming studio based in Gurgaon. Pahwa said their games have had about a 100 million downloads. Full Story: Entrepreneur

Telstra Warns 5G Scare Campaign Is Growing

Telstra has also asked the government in its submission to parliamentary inquiry to free up more radio bandwidth to make way for the 5G network. The telco is set to kick off the first round of hearings for an inquiry into 5G in the Gold Coast on Tuesday, with the Queensland transport department and water utility also to appear. Full Story: 10 daily

5 Skills Every Mobile App Developer Should Have in 2020

Mobile app development is a field that continues to change frequently and dynamically. As different trends, programming languages, tools, and frameworks become popular, mobile developers are forced to learn constantly. It isn’t easy, but it’s part of the job. Full Story: UTV Ireland

Black Friday And Cyber Monday Deals: 10 Best Apps And Websites For 2019

Sure, some argue that Black Friday isn’t the storm-the-stores tradition it used to be, what with hollow promotions, declining foot traffic, a lack of innovation and the huge growth in online buying both on Cyber Monday and Black Friday itself. But one way or another, most Americans are going to be spending big during the official start to the holiday buying season. Full Story: Forbes

Photos-only Mode On Facebook’s Mobile App to Suggest Algorithmically Suggested Photos

A photos-only mode for Facebook’s mobile application is under testing and it would let users see algorithmically suggested photos in a feed similar to its photo sharing platform Instagram. Full Story: Newsgram

A smartphone that knows you: How our devices will evolve

Not quite. In 2019, for the first time, we will spend more time on our phones than watching TV. But before buying a new smartphone, many consumers are still waiting for more transformative technology and experiences, which is leading to declining sales and putting more pressure on device manufacturers than ever before. Full Story: VentureBeat

Most Retail Banks Score Poorly for Digital Marketing

Fintechs and other challenger brands have been outdistancing many traditional financial institutions in key aspects of digital marketing efforts, according to a Gartner financial marketing study. The research also finds that financial comparison shopping sites like NerdWallet, Credit Karma and Points Guy have been grabbing more attention in Google search than financial institutions’ own sites, cutting many brands off from some potential sales opportunities. Full Story: The Financial Brand

5G is on track in China, but will it pay?

Have questions about 5G, billed as “a capital improvement project the size of the entire planet” and “a quantum leap compared to 4G” in terms of mobile communications? Nearly every question you might think to ask is covered in ZDNet’s What is 5G? The business guide to next-generation wireless technology–except one: When are we going to get this magical 5G, particularly in the world’s largest mobile market (China)? Full Story: TechRepublic

Impact Expands Mobile Partnership Capabilities

These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search and display ads but also manage these new partnership lifecycles from discovery and recruitment to optimisation. Full Story: B&T

Why Messaging is the Next Big Thing for Restaurants

The restaurant industry is notoriously competitive, with razor-thin profit margins. Adapting to new technology is imperative for businesses to succeed and cater to a generation that’s grown up online, and this technology must be implemented across many different departments, from operations to marketing. Full Story: QSR magazine

We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. And at a time when banner ads generated 20% click-through rates, that was both promising and exciting. Full Story: AdExchanger

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Full Story: Multichannel Merchant

5G Will Reshape Advertising Data

5G was designed to enable a more connected world. The next-gen mobile network takes connectivity to a whole other level that extends well beyond the mobile phone – and that includes the ways in which marketers connect with consumers. Full Story: AdExchanger

Costcutter adds audio to its mobile ad campaigns through TabMo

UK convenience store chain Costcutter is using audio messaging to target consumers and drive store visits, a ‘first’ for the UK convenience sector. It’s linked up with mobile ad tech firm TabMo to add sound to its advertising output. Full Story: Mobile Marketing Magazine