5 Mobile Device Marketing Strategies for Your Small Business
The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources toward the mobile market. Full Story: Business.com
Apple pulls Instagram ‘stalking’ app Like Patrol from the App Store
Apple has removed an app that allowed users to monitor Instagram users’ activity form the App Store. Like Patrol charged users a fee to notify them which posts their friends had liked and who they had recently followed. Instagram tried to close the app down last month, accusing it of scraping its users’ data without their consent. Full Story: MobileMarketing Magazine
What’s Working Right Now In AR Marketing
The world saw a myriad of innovative augmented reality campaigns: from Net-A-Porter’s AR pop-up window shop to the recent Disney and YouTube AR make-up experience for the roll-out of Maleficent: Mistress of Evil and the latest Panera Bread AR ad unit for mobile that allows customers to rotate a menu item and share on social media. Another big plus—the tech is maturing quickly, and all the major tech giants–Apple, Facebook and Google– invested heavily in AR in 2019. Full Story: AList
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine
WhatsApp’s latest feature, Catalogs, caters to small businesses skipping the web for mobile
WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions. Full Story: TechCrunch
Consumers want to see ads next to high-quality content, and are more likely to engage
The vast majority of consumers feel that placing ads next to high-quality content is important, with a number of them more likely to engage with ads that are surrounded by content of higher quality, according to digital ad verification firm Integral Ad Science. Full Story: Mobile Marketing Magazine
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure we turn to the obvious examples such as total sessions, total users, search rankings and conversions. Full Story: Business 2 Community
Why in-app advertising is the new go-to
Think about how often you use your mobile; what percentage of that phone time is spent using apps? New research suggests that it can be as much as two hours and 57 minutes per day per person. Recent reports meanwhile also suggest that the global in-app advertising market was valued at $82bn in 2017 and is projected to reach $258bn by 2025. Full Story: The Drum
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. On mobile, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. Full Story: Netimperative
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine
Mobile path to purchase marketing: Moving customers from online to offline
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile? Full Story: Marketing Interactive
SMS Marketing Is Making a Comeback
SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone. Full Story: CMSWire
Google launches Shopping Ads on YouTube home feed and search results
Google has introduced Shopping ads to the YouTube home feed and YouTube search results. Google has also made YouTube video ads more visual and interactive, giving viewers useful and actionable information such as store location, interest forms and additional calls-to-action to help drive more conversions. In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine
Messaging 101: Mastering the art of customer conversation in the digital age
Human beings have been communicating for millennia. There are many theories about how – and why – we do it, but what is undisputed is that, just as mankind has evolved over time, so we have developed progressively sophisticated tools and methods for connecting with one another. Full Story: Mobile Marketing Magazine
A majority of marketers have a budget for executing personalized messaging
Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. For the study, Merkle interviewed 200 participants from major North American brands, across industries such as retail, high-tech, financial, travel, media and entertainment, health, and nonprofit. Full Story: Mobile Marketing Magazine
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine
Five tips for effective mobile messaging
Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app industry today. Mobile message marketing can reach your entire user base, even when accounting for different time zones, in different countries. Full Story: Mobile Marketing Magazine
Why are mobile conversion rates lower than desktop?
Smartphone traffic now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this. A decade on from the release of the first iPhone, mobile shopping is massive. Much of this is thanks to Apple, and the many smartphones which followed, but there are still obstacles for retailers to overcome. Full Story: The Drum
How To Improve Your Lead Conversion Strategy
On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define “conversion” — whether it’s simply getting a booked appointment or turning them into a paying customer. In fact, data (paywall) from Statista showed that e-commerce sales conversion rates in quarter one of 2018 were as low as 1.79% for website visits on mobile phones. Full Story: Forbes