How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns. Full Story: Forbes

Fake mobile app fraud tripled in first half of 2019

In Q2 2019, RSA Security identified 57,406 total fraud attacks worldwide. Of these, phishing attacks were the most prevalent (37%), followed by fake mobile apps (usually apps posing as those of popular brands). Full Story: Help Net Security

How To Use Amazing Mobile Tracker Apps To Monitor Your Phone Location

How often have you tracked a cab arriving to pick you up at your location? How often have you asked your friend to share their live location on WhatsApp when you are waiting for them? The world has indeed got smarter and it is now possible to track a moving object anywhere in the world from busy Manhattan to the most remote locations in the Sahara Desert. Full Story: Business 2 Community

Sony 360 Reality Audio coming to mobile phones, Amazon Echo Studio this fall

Sony’s latest surround sound music format, 360 Reality Audio, will be coming to iOS and Android mobile devices and the Amazon Echo Studio smart speaker in late fall. Approximately 1,000 songs will be available at launch through Amazon Music HD, Deezer, Tidal and live music service Nugs.net, with more songs coming in 2020. The format will feature music from the three major labels, Sony Music Entertainment, Universal Music Group and Warner Music Group, in addition to concerts from Live Nation. Full Story: CNET

What Are the Best Mobile App Development Practices?

According to the New York Post, most Americans check their phones 80 times a day or about every 12 minutes on average. This has made mobile apps a powerful tool for business owners. Not only does it give consumers a direct line to their products and services and promote brand loyalty, but it also keeps your business in their periphery at all times. Full Story: What Mobile

How to successfully run a startup in the mobile app industry?

Are you a startup geek? Do you often look up to other successful startups and wonder how they made it?  Are you constantly pondering over an idea at the back of your mind, waiting for that defining moment to turn it into a reality? So, if you have stumbled across your eureka moment, and are now faced with multiple challenges as to how to put into action what you have envisioned, you are on the right page. Full Story: Appinventiv

Most Effective Location Campaign

BP expanded its convenience partnerships – individually owned/operated convenience stores within petrol stations – by over 25 per cent in 2018 up to around 1,400 sites. This presented the company with questions around its location marketing strategy, so it needed a digital transformation. Full Story: Mobile Marketing Magazine

Mobile payments such as Apple Pay and Samsung Pay Cash are hot, but many consumers still prefer cash

Sure, it’s quick and rewarding to simply sweep a smartphone under a scanner, and the popularity of payment options from Apple Pay , Samsung Pay Cash and Google Pay Mobile facilitate this at retailers worldwide. Despite the lure of living cashless, most people actually still want the option to pay with cash: 78% of consumers believe shops and restaurants should continue to accept cash, according to a recent J.D. Power “Pulse” survey. Full Story: TechRepublic

10 ways to improve push notifications

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimisation (ASO) to increase app downloads. But, if you’re spending time (and money) getting more app users, you need to improve their user experience with a good push notifications strategy. You might think that having a push notification strategy is simple enough to increase app retention rates. Full Story: Mobile Marketing Magazine

Apple is suffocating mobile-payment rivals

When it comes to mobile wallets, Apple is the $1 trillion elephants in the room. The iPhone maker controls about half of the US smartphone market and around 10% worldwide. A recent survey showed that more than 80% of US teens have an iPhone. Every one of those devices comes pre-installed with Apple Pay, the company’s mobile wallet.

Windows Central Podcast 152: What’s next for Windows 10X?

We’re back with another exciting episode of the Windows Central Podcast, and in the wake of Microsoft’s Surface event, there’s still a lot of news to discuss. Windows 10 19H2 has officially become Windows 10 November 2019 Update. Dona Sarkar is moving on from the Insider program for a position within Developer Relations. Full Story: Windows Central

Why You Should Design Mobile-First Enterprise Applications

When executives imagine enterprise software, they typically picture a desktop program. Tons of features and functions, a large screen, and numerous clicks to get where you’re going — this is the all-too-familiar experience. But what if companies started with a mobile design instead? While desktop applications can provide rich capabilities, employees often only use a small fraction of the available features. Simplified micro apps could likely serve the majority of necessary tasks, eliminating extra steps and streamlining the user experience. Full Story: MarTech Advisor

5 Ways Your Business Can Leverage Mobile Apps

Some recent studies have concluded that companies with mobile apps get higher customer returns and, therefore, higher revenue. In fact, companies that have apps for employee engagement, lead conversion, customer interaction, rewards, and loyalty bonuses can better manage their businesses as compared to others. Full Story: Influencive

7 New Trends for Better Email and Mobile Marketing

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? Full Story: MarTech Today

Google readies 5G smartphone ahead of Apple

Google is developing a 5G version of its Pixel smartphone that may be previewed as early as next week, Nikkei Asian Review reported. If an announcement is in the works, Google would be positioned to release a next-generation smartphone before Apple, which isn’t expected to announce a 5G iPhone until next year. Full Story: Mobile Marketer

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. Within this, global loss to mobile-based ad fraud is estimated to make up almost half of total digital ad fraud. Full Story: Marketing Tech

5 Mobile Marketing Tips For Beginners In 2020

Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It allows businesses to connect with their users through personal devices and hence, has a larger outreach than many other forms of media. Full Story: Business 2 Community

10 ways to improve push notifications

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimisation (ASO) to increase app downloads. But, if you’re spending time (and money) getting more app users, you need to improve their user experience with a good push notifications strategy. You might think that having a push notification strategy is simply enough to increase app retention rates. Full Story: Mobile Marketing Magazine

4 Reasons Why Mobile Innovation Demands a Mobile Mindset

If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability. Full Story: Business 2 Community

Twitter Used Your Phone Number to Send You Ads. Now What?

Talk about being caught between a tweet and a hard place. Twitter, in its infinite wisdom, recently admitted that it messed up and used email addresses and phone numbers—provided by users as part of their account security practices—for advertising purposes. If you’re annoyed by this, you could always provide Twitter a different email address than the one you regularly use—using something like the ol’ plus sign or period trick in Gmail—or a different phone number, like a Google Voice number. Full Story: Lifehacker