Why app marketers are chasing more stars
Better ratings not only improve app store performance, but they can also lead to major improvements in search and mobile marketing. As app developers get to grips with new rating systems at Google and Apple, they may be heartened to know the effort to improve scores is well worth it. Ratings have a positive impact on their brand name and apps way beyond the app store where their software is downloaded. Full Story: Mobile Marketing Magazine
How to Use Animations in Mobile Apps?
Mobile app animations in app design don’t just make up the app decor but a key functional element that dictates the app’s usability and desirability. They offer app designers, a great opportunity to express the brand’s originality to its consumers, increase usability and user interaction, save screen space, and offer clear feedback to the users. Full Story: MobileAppDaily
Most Effective Mobile-first service
Y’elloWeb is the UI/UX design system and human-centred framework created for MTN Group and deployed across operating companies in Africa and the Middle East. It aligns the MTN online experience with a mobile and customer-first system that could be adopted and adapted by agencies and teams. Full Story: Mobile Marketing Magazine
Pandora overhauls mobile app to focus on hyper-personalization
Pandora has revamped its smartphone app to focus on personalization, leveraging the data from its Music Genome Project to serve up custom-curated music and podcast recommendations. Full Story: The Verge
Uber tests feature to enable in-app audio recording when you feel unsafe
Uber appears to be testing a feature that would enable riders to record audio using their smartphones and send it to Uber if they feel uncomfortable during their journey. The feature is likely a response to the widespread criticism the app has received for its approach to dealing assault complaints and its reported subsequent failure to refer complaints the police. Full Story: Mobile Marketing Magazine
How do you make a honey badger care? Strategies for advertising to Gen Z
Gen Z consumers are changing the landscape of marketing, and brands that don’t adapt will get left behind. Here’s how you can change your campaign accordingly – and an example of a surprising, fun, advertising campaign from a global giant. Full Story: Mobile Marketing Magazine
5 reasons why you should never forget to A/B test
In fast-paced CRM teams, it’s easy to feel the pressure when it comes to rolling out highly personalised and engaging campaigns globally, across email, SMS, push notifications, in-app messages, web messages (the list goes on…). It’s also incredibly easy to lose focus on those ever-important business objectives, especially with so much change at play. Full Story: Customer Think
How to change your YouTube language on a computer or mobile device
Whether you’re looking for recipe demonstrations, music videos, or even updates from your favorite vloggers, YouTube has something for everyone — no matter where you’re from or what language you speak. Full Story: Business Insider
Out There Impact takes mobile campaign to promote Sustainable Development Goals global
Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine
Mobile remains a disruptive force for marketers
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile Marketing Association (MMA). Full Story: Warc
Why mobile gaming is great for brands
What a difference a year makes: One year ago, Netflix was worried about WarnerMedia, Disney/Fox and Amazon taking away market share with their video streaming services. Now, in 2019, who is Netflix most worried about? None of these. No, Netflix claimed: “We compete with (and lose to) Fortnite, more than HBO.” Full Story: Mobile Marketing Magazine
Businesses are seeing growing advantages from implementing digital assistants – report
The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. Full Story: Mobile Marketing Magazine
Most consumers don’t trust search results
As Google celebrates its 21st birthday, it’s been revealed that the majority of consumers begin turn to search engines first when looking for products and services, despite most of them not having trust in the results. Full Story: Mobile Marketing Magazine
An App Is Not Enough: Mobile Personalization Is Paramount
Deloitte says the average person checks their phone 52 times each day, while global tech insurance company Asurion estimates a figure closer to 80. While that number may fluctuate depending on the source, one thing is for sure: we check our phones constantly. Full Story: eMarketer
Do you want to boost conversions? Here is the success mantra to achieve!
Technology has certainly taken a quantum leap to touch perpetually all aspects of our lives and maybe beyond. Digital Marketing is the most incredible thing that has happened in the digital era. It has leapt the traditional marketing methods which were prevalent until a decade ago, where the boundaries were limited to newspapers, radio or television broadcasting and that too for those who could afford it. But if we see today’s scenario, digital marketing is the fasting and cheapest medium to send across your message. Full Story: Promotion World
Google Is In A Giving Mood With Its App Campaign Rethink
Google giveth and Google taketh. The world’s biggest search engine can make or break an advertising campaign, and, luckily for digital marketers, Google is in a giving mood. The platform’s July changes to Google App campaigns marked expansions to value bidding, similar audiences, ad groups and iOS ad inventory. Full Story: AdExchanger
Push notifications: Five best ways to maximise engagement
Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement. Used well, push notifications, and in-app messages, can drive up to 20 per cent greater app engagement, reduce attrition and drive more profit from your apps. Full Story: Mobile Marketing Magazine
Out There Impact takes mobile campaign to promote Sustainable Development Goals global
Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine
3 Ways to Improve Mobile App Scores
As mobile banking continues to expand and evolve, mobile app ratings are one of the most important factors driving consumer discovery and conversation. According to an Apptentive study, 79 percent of consumers check ratings and reviews before downloading an app and 53 percent check before updating an app. Full Story: ABA Banking Journal
Top 10 B2B Display Advertising Strategies for 2020 and Beyond
There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Full Story: MarTech Advisor