Yes, mobile video can replace TV
Today’s consumers are buried in their phones – and they’re not just scrolling, they’re pausing and watching. Mobile video now accounts for more than half of all video starts, with mobile plays growing in double-digit percentages and showing no signs of slowing down. Full Story: Mobile Marketing Magazine
Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months. By the end of 2019, the apps will be completely removed from all app stores. As Google discontinues the AdSense app, improvements will be rolling out to the AdSense mobile web interface. So there will be a better mobile browser experience to switch over to when the AdSense app is no longer available. Full Story: Search Engine Journal
5 MOST EFFECTIVE TIPS FOR WRITING MOBILE-FRIENDLY CONTENT
There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Full Story: BBN Times
Progressive Web Apps versus mobile apps: What you need to know
As brands were figuring out the most effective ways of reaching people via their desktop computers, people were transferring their allegiance—and attention—to their mobile phones. This has posed new problems for companies, as they work to find the best way to create a mobile experience that keeps users engaged while making it easy for them to make it through every stage of the customer journey. Full Story: DigitalCommerce360
Hulu and Amazon are chipping away at Netflix’s dominance
According to research from eMarketer, Netflix has 158.8m viewers in the US and is expected to grow 7.6 per cent this year over 2018, despite missing subscriber growth expectations in Q2. The streaming service’s market share will sit at 87 per cent this, down three per cent from the 90 per cent share it had in 2014. By 2023, its share is expected to be 86.3 per cent. Full Story: Mobile Marketing Magazine
Mobile Marketing is Said to Be the Future of E-Commerce
Thousands of fans have begun to prepare for Oscars parties to find out which actors, actresses, and movies of the 88th Academy Awards will win a gold statue. As part of the celebration, Shutterstock’s company designers have worked again this year to create fascinating pop art-inspired posters for popular films nominated by the Academy. Full Story: Caboodle.hu
Mobile app makers, listen up: More lessons from retail
The quick rise in popularity of mobile apps has provided an enormous influx of new players willing to spend time and money in mobile gaming. In addition, getting your game to a mobile app storefront is much easier compared to previous platforms. Generating revenue out of that huge opportunity, though, is still hard for individual developers. Full Story: Mobile Marketing Magazine
Shopify study highlights the power of abandoned cart recovery texts
eCommerce firm Shopify has released the results of a study carried out in June and July 2019 into the effectiveness of abandoned cart text messages. The company gathered internal data from its clients who use the feature. Full Story: Mobile Marketing Magazine
Google, Microsoft, Alibaba help found data protection consortium
Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on open source technologies and standards to accelerate the adoption of confidential computing, more simply known as protecting data in use. Full Story: MobileMarketing Magazine
Mobile-first efforts creating opportunities
Foreign marketing, analytics companies are looking to meet strong data tracking demand as Chinese firms expand overseas. China is gearing up to be one of the few truly mobile-first economies in the world, which is spurring foreign mobile marketing and analytics companies like AppsFlyer to target opportunities in the country. Full Story: Chinadaily USA
Twitter launches six-second video bidding option
Twitter has rolled out a new bidding option that will prevent advertisers from wasting time and assets in front of the wrong audiences. Starting this week, advertisers can take advantage of 6-second video bidding, where they will only be charged if the ad is viewed for six seconds or longer, at 50 per cent in view (6s/50 per cent). Full Story: MobileMarketing Magazine
ESPN sees its mobile app as a path to paying subscribers
ESPN asks its mobile app to drive an increasingly diverse number of initiatives. The audience’s embrace of personalization is making that easier, particularly when it comes to promoting ESPN+. Over the past year, the sports giant has begun putting its premium subscription product in front of its mobile app users in more ways, featuring a mixture of personalized and editorially curated ESPN+ content not just on the app’s home screen, but with the app’s display and video ad inventory. ESPN’s app promotes ESPN+ articles, series, coverage areas and, more recently the pay per view UFC fights it offers. Full Story: Digiday
Twitter desktop redesign adopts some of its mobile app’s best features
Twitter is rolling out a new desktop design today that adds more customization options and a completely rearranged navigation experience. The redesign has been open to testers for the past few months, but it will be available to everyone over the next few days. Unlike previous redesigns, however, opting into the new experience will be mandatory, and there will be no legacy Twitter to fall back to, reports Mashable. Full Story: The Verge
Turbo VPN is the fastest growing mobile VPN
Turbo VPN is the mobile VPN service with the biggest growth in the second quarter of 2019 (compared to the previous year). In research created by mobile analytics company App Annie exclusively for TechRadar, the free VPN privacy app had the largest absolute year-over-year growth in worldwide downloads in Q2 2019 despite being released only in April 2018. Full Story: TechRadar
Top 10 Biggest Mistakes You Should Avoid In Mobile App Marketing
Mobile applications have changed the way people live in the present-day world. Technically, they have become one of the best tools for communication, reading news, making decisions, socializing, navigation, shopping, and etcetera. If you are a marketer, a mobile device can be a powerful instrument to connect a wide range of audience from across the world. Full Story: Irish Tech News
Fact or Myth: Mobile Killed Desktop
Smarter customer journeys start with finding the facts and dispelling the myths. Today’s marketers must decipher fact from fiction as they strive to reach customers in new ways across new channels. Let’s start with a myth that just doesn’t seem to go away: is the desktop truly dead? Full Story: Search Engine Journal
Popular Mobile App With Aging Filter Raising Privacy Concerns
Most recently the application went viral again after its newest picture filter began allowing users to morph into an older version of themselves. According to developers, millions of people already use the app, but with its sudden rebirth in popularity more people are expected to download it. Full Story: Spectrum News
As global demand booms for basic, cheap phones, many chipmakers for the smartphone space are facing a problem: They’ll see lower revenue and profit margins as these lower-cost phones proliferate, even as they continue to spend heavily on developing chipsets for high-performance smartphones at the top end of the market. Full Story: Business Insider
Punchh Recognized in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms
Punchh, the leading provider of digital marketing solutions for brick and mortar retailers, today announced it has been recognized by Gartner, Inc. in the July 2019 Magic Quadrant for Mobile Marketing Platforms. Punchh was one of 18 vendors evaluated in the report, and one of three new entrants that were added to the Magic Quadrant this year. Full Story: PRNewswire