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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – April 11, 2022

Making a Great App Isn’t Enough: How to Properly Monetize a Mobile App

Software developers and entrepreneurs are sometimes plagued with the belief that creating an amazing app is all it takes to become successful. Full Story: ReadWrite

Top Testing Strategies in Mobile App Development

When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay

Google and Spotify’s app store deal could upend the mobile app economy

Earlier this week, Google and Spotify announced a joint multiyear agreement hinting at a serious shift in how much of the mobile commerce pie the search giant takes from third-party developers. Full Story: Protocol

Top 5 Mobile App Marketing Trends to Watch for 2022

Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox

Integrated Marketing Platform | Daily Update – April 7, 2022

Top 5 Mobile App Marketing Trends to Watch for 2022

Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox

Sensitive mobile app data found unprotected in the cloud

Experienced developers who use the cloud to create mobile apps typically try to harden their apps to protect them against different types of attack. Full Story: TechRepublic

Top mobile marketing trends for 2022 revealed in new report

According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief

The biggest mobile marketing agency you have never heard of

Agencies that work with either startups or corporates can understand the delicacy when working with either a company too small or one too big. Full Story: Ctech

Integrated Marketing Platform | Daily Update – April 6, 2022

Driving innovation with better mobile app experiences

Consumer app behaviors are changing. Mobile apps are quickly becoming customers’ preferred destination for transparent and functional value exchange with brands. Full Story: Mobile Marketing Magazine

Top Testing Strategies in Mobile App Development

When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay

Want to build the best mobile app for your business? It’s all about your MVP!

Believe it or not, I haven’t always considered myself to be a boss level tech head. Truth be told, I still don’t. I like to think of myself as a “non-technical founder”. Full Story: Marketing Mag

Adjust Datascape offers advanced analytics for mobile app marketers

Mobile marketing analytics platform Adjust today launched Adjust Datascape, an advanced analytics solution designed to deliver critical business and performance for mobile app marketers. Full Story: VentureBeat

Integrated Marketing Platform | Daily Update – April 5, 2022

Making a Great App Isn’t Enough: How to Properly Monetize a Mobile App

Software developers and entrepreneurs are sometimes plagued with the belief that creating an amazing app is all it takes to become successful. Full Story: ReadWrite

What is Mobile App Shielding?

As mobile devices become increasingly popular in the workplace, so do attacks targeting mobile apps. Full Story: Security Boulevard

How To Balance Quality And Speed In Mobile App Development

The ever-growing demand for mobile apps has led to a corresponding increase in the need for speedier development cycles. Full Story: Android Headlines

Mobile marketing trends to look out for in 2022

As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends. Full Story: The Financial Express

Integrated Marketing Platform | Daily Update – April 1, 2022

SMS marketing: Four ways to improve the success of your campaigns

How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany

The Next Big Thing in App Idea 2022

Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink

How to optimize your restaurant’s mobile app to bring in more revenue

The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode

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