Top 5 Mobile App Marketing Trends to Watch for 2022

Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox

Sensitive mobile app data found unprotected in the cloud

Experienced developers who use the cloud to create mobile apps typically try to harden their apps to protect them against different types of attack. Full Story: TechRepublic

Top mobile marketing trends for 2022 revealed in new report

According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief

The biggest mobile marketing agency you have never heard of

Agencies that work with either startups or corporates can understand the delicacy when working with either a company too small or one too big. Full Story: Ctech

The Pros and Cons of Ordering From a Fast Food Mobile App

There’s an app for everything, but is your fast food experience better or worse on your phone? Full Story: The Takeout

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

Meta overtook TikTok to claim the top spot in an analysis of mobile media platforms following Apple’s SKAN implementation, according to a new report by analytics and attribution platform AppsFlyer. Full Story: Marketing Dive

Oracle amps up field service management mobile app support

As customer service and field service converge, software giants still build functionality for techs visiting homes and businesses to work on devices and machines. Full Story: TechTarget

How to enable dark mode for Zoom on your computer or mobile device

You can enable a dark mode for Zoom whether you use the app in Windows, MacOS, iOS, or Android. Full Story: Business Insider

No more mobile marketing – is app marketing dead as everything becomes ‘digital marketing’?

In 2009, Apple started using the phrase ‘There’s an app for that’ in TV ads to show off the capabilities of mobile apps and promote the App Store. Full Story: Mobile Marketing Magazine

How To Monetize Your Mobile App

The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes

Mobile App Developers Leave Behind 2,100 Open Databases

A simple request to the VirusTotal scanning service reveals thousands of mobile-application databases left open to the public by developers in a three-month period. Full Story: Dark Reading

Data collection through mobile app raises safety concerns

U.S.-based mobile application Premise’s data gathering for the U.S. military and others is raising safety concerns, The Wall Street Journal reports. Full Story: iapp

13 Differences Between Mobile And Desktop Marketing (And How To Tackle Them)

Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today’s market. Full Story: Forbes

Twitter down UK: Is Twitter down? Reported issues with Twitter and mobile app outage

Twitter has gone down for some users in the UK, with reports of both the website and mobile app not working for many. Full Story: The Scotsman

Mobile App Development for Enterprises

Mobile applications have become an integral part of our life. People can get numerous benefits from app development. Full Story: Programming Insider

Twitter mobile app update adds support for searching DM content

The company’s DM search functionality just got a big boost, giving it the functionality most users probably expected it to have to begin with. Full Story: ZDNet

SMS marketing: Four ways to improve the success of your campaigns

How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany

The Next Big Thing in App Idea 2022

Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink

How to optimize your restaurant’s mobile app to bring in more revenue

The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode