Why Public Relations practitioners require journalistic skills to excel

Journalists and PR experts rely on the decisions and actions of an organisation to work. The decisions and actions form the raw material for the messaging. Full Story: Business Daily

Streamlining investor relations: A playbook for efficiency and impact now available

The overwhelming daily ‘to-do list’ faced by most IROs is often bottlenecked by resource limitations and the ever-escalating responsibilities and demands on their time. Full Story: IR Magazine

New skills for investor relations

As the IR profession continues to evolve, so too do the key skills and attributes needed to become a successful professional in the capital markets. Full Story: IR Magazine

Essential PR Strategies Every Thought Leader Should Know About

Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Full Story: Forbes

AI enhancing public relations and business growth

AI technology, particularly tools such as ChatGPT, plays a significant role in bolstering a business’s online presence across diverse industries. Full Story: DM News

How Google’s War on Small Business Led to a PR Crisis

It’s been absolutely fascinating watching the fallout from Google’s recent PR crisis, triggered by a series of extremely poor choices made by the once-beloved search giant. Full Story: NewsMax

11 Mistakes Businesses Commonly Make When It Comes to Public Relations

Building the brand image you want starts with smart PR moves. Full Story: RollingStone

Four Types of PR Content Beyond Press Releases

When people think of PR, they tend to think of press releases. Full Story: MarketingProfs

Earning A Public Relations Degree: Everything You Should Know

As new media platforms continue to emerge, earning a public relations degree can be a gateway to diverse opportunities. Full Story: Forbes

Don’t Let These Three PR Myths Stop You From Harnessing Its Power

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Full Story: Entrepreneur

How might AI change IR teams of the future?

New AI-powered IR tech offers fast, accurate results – but investor relations will always require the human touch, even at the junior level. Full Story: IR Magazine