Reactive PR and case studies: why it works
In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum
Trust journalists to have a good approach to PR
Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update
Six Things Everyone Should Know About Public Relations
The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes
10 Common Startup Mistakes When Doing PR
There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes
Reactive PR and case studies: why it works
In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum
Trust journalists to have a good approach to PR
Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update
Have the Rules of Marketing & PR Changed?
The ways we communicate continue to evolve. Keeping pace with the latest trends in social media and online video, while preventing your product or service from getting lost in the digital clutter, is a daunting task. Full Story: CustomerThink
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
PR Is Not A ‘Lead’ Conversation
As an avid believer and witness to the power of PR, I’m baffled as to why we PR professionals are still justifying our purpose and our discipline’s instrumental impact on the strategic health and growth of a business. Full Story: Forbes
Public sector PR tenders climb amid pandemic boost for industry
Public sector tenders for public relations, communications and events services have risen sharply compared to pre-pandemic figures… Full Story: The Irish Times