8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy
It’s almost 2022 already? Where did the time go? Full Story: Forbes
Why PR Never Gets Old And How It’s Evolved
Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes
3 PR Tips for New Entrepreneurs
When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine
PR in 2021: Is a good story enough?
It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
Can PR Drive Lead Gen for Tech Startups?
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community