11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes
How design thinking can help startups evolve their communications and PR strategy
A templatised approach does not work for a long-term impact when it comes to communications and PR. Full Story: YourStory
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
What is Authentic Marketing, and How Is It Different From Public Relations?
Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur
How PR Can Build Your Business A Bank Account Of Goodwill
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
Three ways PR pros can humanise their brands with social media
Public relations and social media go hand in hand and, together, they can humanise your brand — it is called the communications industry, after all. Full Story: Media Update