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PUBLIC RELATIONS

Integrated Marketing Platform | Daily Update – July 14th, 2021

Leveraging Networks And Other Keys For Success In The PR Industry

Public relations are a key component of any operation in this day of instant communications. Full Story: BW Education

On World Public Relations Day, we revisit its past and anticipate its future

“Oh, is that like writing sweet stories and giving publicity?” they ask. Full Story: TheCable

Integrated Marketing Platform | Daily Update – July 12th, 2021

Layering adds power to your PR

Whether you have a PR team or DIY it, consider the advantages of layering your PR to get the most out of your content. Full Story: Designers Today

How Covid-19 affected the way PR professionals engage with media

Before, it was easier for PR professionals to interact with reporters for the purpose of generating publicity in newspapers (print or online) or even to motivate for interviews on radio or TV for our clients. Full Story: The Rep

Integrated Marketing Platform | Daily Update – July 9th, 2021

Why live sports offer digital PR a unique opportunity to perform

As the Euros come to a close, Lucy Waldon, head of content production at Receptional explains how planning ahead around big sporting moments can reap major PR rewards. Full Story: The Drum

Integrated Marketing Platform | Daily Update – July 8th, 2021

Quick and easy public relations strategies businesses overlook

An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors. Full Story: Dynamic Business

Integrated Marketing Platform | Daily Update – July 7th, 2021

Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales

PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire

What makes PR successful?

It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update

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    • Calgary
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