SEO Isn’t Just About Keywords, It’s Also About Searcher Intent
Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization works. Full Story: Forbes
SEO: 9 Tips for Brand-friendly Content
Branded marketing content and excellent organic search rankings are not mutually exclusive. Full Story: Practical Ecommerce
How to Do Keyword Research for SEO: A Simple Step-by-Step Guide
This six-step guide will get you started with keyword research the right way and help build a solid foundation for your SEO campaigns. Full Story: Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Full Story: Search Engine Journal
8 Silly But Harmful SEO Mistakes Even Professionals Make
There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for. Full Story: Search Engine Journal
How to Plan Your 2021 Enterprise SEO Strategy
Use this comprehensive guide to plan your enterprise SEO strategy – from foundational aspects to cross-team communication as well as teams and tools. Full Story: Search Engine Journal
Breaking Down the Google My Business Profile Program Upgrades
Google may open the Google Guarantee to some local organic search opportunities. Here’s how it can impact small businesses and consumers alike. Full Story: Search Engine Journal
Bing launched new and improved Robots.txt tester tool for SEO publishers
Bing has announced a new tester tool, Robots.txt. Full Story: FlipWeb
Breaking Silos: How to Enable SEO Across Your Organization
SEO enablement can help you get critical project support and stakeholder buy-in. Here are ideas on how to enable SEO across your organization. Full Story: Search Engine Journal
How To Create a SEO Friendly URL
Creating a URL that is SEO friendly certainly isn’t hard, but it still needs careful consideration because you shouldn’t be changing URLs all the time. Full Story: The Marketing Folks
How & Why Accessibility Matters for SEO
SEO pros play a crucial role in the overlap between SEO and accessibility. Here’s how we can make a positive impact on accessibility through our work. Full Story: Search Engine Journal
Apple Appears to Be Working on Its Own Search Engine
Apple made a significant update to its web crawler Applebot, fueling speculation that the tech giant wants to swoop in and grab search market share from rival Google with its own web-based search engine. Let’s dig in a little bit deeper to find out how this strategic move will benefit the Cupertino-based tech behemoth. Full Story: Toolbox
Why You Need A Long-Term SEO Strategy
Search engine optimization is a strategy that can certainly bring results. With your site crawling up the rankings, more visitors will arrive to be converted into customers. Full Story: Forbes
Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. Full Story: Martechcube
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Full Story: Search Engine Land
Twitter Showing Why Topics Are Trending
Twitter is adding context to trending topics with an update designed to answer the question: “why is this trending?” Full Story: Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us?
Although forecasting is a fairly routine activity in the life of an SEO agency, there are a lot of pain points associated with it. It comes with: Full Story: Search Engine Journal
Every year, Google does a lot of changes to its search algorithms. Full Story: Scoop.co.nz
How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal
The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Full Story: Business 2 Community
WordPress 5.5.1 Fixes Millions of Broken Sites
WordPress is publishing a maintenance release that fixes issues that broke millions of websites. Full Story: Search Engine Journal