SEO Is Not About ‘Good’ Writing
This attitude is, at best, a gross oversimplification of the time, effort, strategy, money, skill and teamwork that decides who wins the search competition. Full Story: Forbes
Do Outbound Links Matter For SEO?
One of the most basic principles of SEO is that you need high-quality inbound links coming from reputable, relevant sources. Full Story: Business 2 Community
How to get more traffic for your brand
As head of marketing at a growing tech business, I devote lots of time to how we achieve more sales from organic search. Full Story: Prolific North
Google: It’s Fine To Link To HTTP URLS For SEO
Google’s John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Full Story: Search Engine Roundtable
How to Start Your Relationship with a New SEO Client
Onboarding a new client is one of the most important items any consultant or agency can do to engender long-term, mutually beneficial relationships. Full Story: Search Engine Journal
Why You Need To Know The Difference Between On-Page And Off-Page SEO
In today’s market, I find the success of a business is usually proportionate to the visibility of its website. Full Story: Forbes
Zero-Click Searches: How to Get Back Your Lost Google Traffic
More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. Full Story: Search Engine Journal
How to Improve Your Search Meta Descriptions
Do you want to learn how to improve your search meta descriptions? Search Engine Optimization (SEO) is vital to the success of your business. Full Story: Business 2 Community
6 SEO Tasks to Automate with Python
We live in a world where technology is truly changing almost every aspect of our lives. Full Story: Search Engine Journal
What Is a Customer Journey & Why Does It Matter for SEO?
“The Customer Journey” is a phrase you’ll hear often in marketing. Full Story: Search Engine Journal
Google Video On How To Hire An SEO: Old vs New
Google posted a new video on how to hire an SEO. Full Story: Search Engine Roundtable
Top 7 Types of Content to Improve Your SEO Rankings – a Guide
Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Full Story: MarTech Series
SEO: Why Your Faceted Navigation Pages Aren’t Ranking
The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It’s called faceted navigation. Full Story: Practical Ecommerce
Google’s SEO Best Practices for News Publishers
Google published a brief guide full of best practices for websites that provide breaking news coverage. Full Story: Search Engine Journal
Google’s Bert Algorithm may affect the SEO Rankings of Websites
Earlier it was easy to trick Google by stuffing keywords. Full Story: California Herald
Qualifying Clients; SEO Success Starts Here
If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. Full Story: Business 2 Community
Why SEO Should Be The Foundation Of Any Small Business’s Digital Marketing Strategy
In my line of work, I’m often asked, “What is this SEO thing I’ve been hearing a lot about, and why should I care about it?” Full Story: Forbes
Google Featured Snippets: A 2020 SEO Guide
Targeting featured snippets is not a new SEO strategy. Full Story: Search Engine Journal
The Difference Between an SEO Bug & a Feature Request
If you work in an enterprise SEO environment, you have probably heard this phrase. Full Story: Search Engine Journal
How to Calculate Your SEO Business Case
Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. Full Story: The Realtime Report