5 Ways SEO Helps Marketers Work Smarter with Bigger Brands

If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing. Larger brands have unique challenges and untapped potential. But you can easily get lost in the red tape and noise that often comes with bigger entities and their marketing dilemmas. Full Story: Search Engine Journal

How To Generate More MQLs from a B2B SEO Program

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic acquisition overall. Full Story: Customer Think

5 Strategies to Rank Your Website on the First Page of Google

Ever wondered how to get your website to the top of the search results? Well, the wait is over. The following strategies will get your website to a first-page position with the rewards of flowing traffic and new clients to your site. Full Story: Business 2 Community

Google says that H1 tags are useful but not critical for SEO purpose

We have kept saying that one of the most helpful things for any SEO professional is to join the Google Webmasters Hangout session which is conducted by John Mueller. Google’s John Mueller often conducts these sessions during office hours. Now, there have been a lot of great things that have come out of the various sessions he has conducted over time. Full Story: FlipWeb

10 Alternative Ways to Level Up Your SEO Skills

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice website. Full Story: Search Engine Journal

7 Things Entrepreneurs Should Know about SEO

Boosting the visibility of your business and generating more sales isn’t just about creating a website. Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website. Full Story: Business.com

One Tool for Improving Image SEO for the Future

This is a sponsored post written by ImageKit. The opinions expressed in this article are the sponsor’s own. Humans are adept at responding to visuals. Numerous studies have suggested that visual content has a better retention and recall value compared to text. Full Story: Search Engine Journal

How to build links to improve your SEO

Here are tips on soliciting those connections. Links are crucial for building your SEO results. Increasing the number of websites that link to your content, especially websites with above-average domain authority, will result in a more favorable ranking from Google. Full Story: PR Daily

Can SEO Have a Negative Effect?

A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag.  After some experimentation I got it to work. In a recent Webmaster Hangout, Google’s John Mueller stated that overdoing the keyword phrase can cause Google to become wary of a web page. Is it possible that adding keywords to title tag, H1. etc. could work against you? Full Story: Search Engine Journal

Designing a B2B content strategy to grab more traffic—and sales

Savvy B2B ecommerce sellers are well aware that good content can be the factor that separates their site from a competitor’s and helps complete a sale. But content is also a key factor in determining how prospective buyers even find a site, due to the process of search engine optimization (SEO). Full Story: DigitalCommerce360

Top 5 Strategies to Improve Local Search Visibility

In the latest Google update regarding local listings, it was made evident that the competition for webmasters to be featured in the listings will become harder than ever. The unfortunate thing is, there is no simple way to get featured. The only resort for businesses is to rely on excellent local SEO performance to get more online visibility. Full Story: Living Gossip

Small Business SEO: 5 things you can do to improve it for your business

If you’re running a local retail or service business, you want to make sure consumers, particularly in your locale, can actually find you. To get in the game, competitive businesses already know they need to have an available, informative and attractive website to market their wares. But potential cutomers need to be able to find that webiste online via their search engine of choice. To get those local customers in the door, local businesses must adopt local small business SEO (Search Engine Optimization) techniques. Full Story: Communities Digital News

SEO Critique of 3 Ecommerce Blogs

Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. Plenty of ecommerce companies maintain long-term, quality blogs. The best posts convey passion for the company’s products and offer helpful tips related to their use. Beyond search engine benefits, the blogs are often a labor of love. Full Story: Practical Ecommerce

Consumers expect more from search results

Google celebrated its 21st anniversary last Friday and it came as timely new research into the expectations of UK consumers when searching for brand information online revealed that just 18% trust the results every time. Full Story: Warc

6 Types of Content That Help SEO (and Shoppers)

Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The mention of content to ecommerce marketers often conjures images of cramming useless words into category pages, which pushes the products they’re selling out of a shopper’s’ view. But there are many creative options for providing valuable content that drives traffic. Full Story: Practical Ecommerce

A Guide to On-Page SEO for Ecommerce Websites

On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Full Story: Search Engine Journal

Explaining How SEO Works To Clients

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. Full Story: Forbes

How to Use the Synergy Between PPC & SEO to Leverage Campaigns

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. Full Story: Search Engine Journal

The SEO guide every small business needs to read

Eight years later, Google was founded. Now holding 90.46% of the global search engine market share, Google is very much the leader of the search engine pack. And, if you want your business website to rank where it matters (i.e. the number one spot on the search engine results page), then you need to get the knack of some handy SEO hacks. Full Story: Startups

In response to Google change, Yoast SEO will opt users into all snippet features by default

Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced Thursday. The update containing this change, version 12.2, will be released on October 1. Full Story: Search Engine Land