Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Full Story: MarTech Series
Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns
If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. Full Story: Social Media Today
6 Tips to Help You Generate and Utilize UGC on Instagram
User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy. No matter how small or new your brand, there are people out there talking about you, and you want to engage with these loyal, happy customers in order to keep them coming back, while also showing other prospects that you have a solid fan base behind you. Full Story: Social Media Today
The Reasons Employees Ignore Sharing Your Company Blog Content
Part of your organization’s marketing strategy is probably focused on creating content to educate your customers and to attract new potential buyers. Additionally, your company might also be encouraging employees to help engage and share the content with their social networks. Full Story: Business 2 Community
5 Social Media Marketing Lessons from NASA
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all. Few organizations can regularly release trailblazing research, and hardly anyone else can take stunning photos from space. Full Story: Business 2 Community
Social Networks And Democracy: A Difficult Fit, Or Just Plain Impossible?
Josh Constine, editor-in-chief of TechCrunch has an interesting proposal: if Facebook can’t prevent its platform being used for misinformation during elections, then it must ban all election campaign ads. In other words, our democracy is too important to be put at risk by misuse of a social network. Full Story: Forbes
How to protect your brand on social media — seven top tips
Social media has a vital role to play in establishing and maintaining brands, but there are always risks. While it can be hard to go viral for the right reasons, it’s easy to go viral for the wrong ones. Full Story: Lexology
10 Valuable Instagram Tips for Businesses
There are more than 25 million Instagram business profiles active, and 2 million advertisers on the platform according to internal data. The Instagram audience is also incredibly engaged; 60 percent of users discover new products using Instagram, and over 200 million visit at least one business profile per day. Full Story: G2 (blog)
5 Tips for a Winning Social Media Marketing Strategy This Holiday Season
There’s a lot to look forward to in the holiday season, especially for business owners. Along with hot chocolate, there are hot spending trends to boost revenue. If you’re looking to push your profit margins from red to black, Black Friday could be the day to make that happen. You can beat out your competition and capitalize on the holiday rush by tailoring your social media marketing strategy specifically to this time of year. Here are some tips to optimize your campaign for the holidays. Full Story: BOSS Magazine
Social media ad spend to surpass print for first time
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first year that social media ad spend outperforms print ad spend, says Zenith, with newspaper and magazine ads generating less than $69 billion this year. Full Story: Marketing Land
Is your social media policy agile?
Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a conversation, not a pushed message. Full Story: MarTech Today
Your business’ social media isn’t enough. You really still need a website
Almost all small local businesses with any kind of marketing savvy now use social media to connect with customers. But a growing number of very small stores or restaurants are bypassing a traditional website altogether in favor of just using Facebook or Instagram. And that’s a bad idea. Full Story: WTOP
5 Actionable Social Media Marketing Tips For Gig Workers
Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business? Full Story: Forbes
Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts
With Instagram’s influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts, and videos. And that can definitely pay off – Instagram says that 80% of its users follow at least one business, while 60% of users regularly discover new products on the platform. Full Story: Social Media Today
Five Ways Social Media Is Ruining Your Business
Posting random things on your favorite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Full Story: CEOWORLD magazine
Maximizing Social Media Without Doing Anything New
Posting on social media can be tough. Sometimes it feels like there’s nothing new to share at all. Maybe the problem is you’re not using all the opportunities out there. You might be missing some ways to squeeze more juice out of the content orange. Full Story: Fstoppers
How To Use Social Media Marketing For Your Business
Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales. Full Story: Business 2 Community
Tips to Develop an Effective Social Media Marketing Plan
With digital impressions reaching dizzying heights worldwide, having a strong social media presence is no more a value-add, it is the very need of the hour. While building a sound social media marketing plan, one has to keep in mind multiple aspects. This is especially true when it comes to winning the numbers game and staying abreast of the competition. Full Story: Net Newsledger
Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Full Story: AiThority
Make These Changes to Your Social Media Bio and Get More Followers
Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio. Full Story: Entrepreneur