10 Important Factors You Shouldn’t Ignore When Budgeting For A Social Media Campaign
On the outside, social media marketing may seem like an inexpensive and “easy” tool to use when targeting your brand’s ideal customer. However, there are many factors that influence how successful those social media campaigns will be. Full Story: Forbes
Is Social Media Marketing Dying?
Social media revolutionized life as we knew it. Platforms such as Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, encouraged the flow of information, and became the go-to marketing and customer engagement tool for brands the world over. Full Story: CMSWire
8 Ways Your Business Can Stand Out on Social Media in 2019
Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. Full Story: Business 2 Community
Simple guide to social media competitive analysis
Being present on social media is not rocket science for brands, but being active and engaging can be a real challenge. In an era of fierce competition, it is taking increasingly more effort to stand out from the crowd and come with a better proposition than your competitors. However, if you prepare a complex and extensive competitive analysis, you do not have to worry. Full Story: AZ Big Media
How to Make the Most of the Cost of Social Media Marketing
If you own a business, then you need a social media marketing strategy. Facebook alone has over 1.5 billion active daily users. Instagram has over a billion users. That’s a huge pool of potential customers waiting to discover your products or services. Are you a small business with a tight advertising budget? What is the best use of your social media money? Read on for the cost of social media marketing and ways to make sure that you’re maximizing your ad dollars. Full Story: Donklephant
Facebook to follow Instagram and trial hiding likes: The next phase of social media?
Facebook is set to trial hiding likes from posts, the company has said, following on from tests conducted by subsidiary Instagram earlier this year. The trial will be conducted in Australia initially and is based on positive feedback from mental health professionals around boosting users’ wellbeing. Users will still be able to see how many likes a post garnered if so desired. Full Story: Marketing Tech
4 Best Practices for Community Management
While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. Full Story: Social Media Today
What to Expect When You’re Expecting Social Media Engagement
Whether we are participating on social media on behalf of our institutions or ourselves, we probably have experienced composing the perfect post — funny, relevant, reflective — only to have it ignored in our feed, barely even noticed, as if we’d never posted at all. Full Story: Inside Higher Ed
Why Social Selling is the Future of Sales
Selling has changed drastically in the last few years. Gone are the days of using only the phone and email to reach out to prospective clients. With digital media creating a shift in the buyer’s journey, more salespeople are using social selling to cultivate new relationships. Full Story: Business.com
Social Media Aggregation and It’s Importance
Social Media Aggregation is a process by which you can collect posts or content from different social platforms and combine them into a single form or feed. You can then present this feed to any website or anywhere else you want. It can easily be done with some web tools. For instance, if you have organized an event or function, then people might start posting stuff related to that occasion on their social media handles on different platforms, but the thing is how to find them and use them as a combined source or set to showcase your event. Full Story: Promotion World
This Facebook Ads Strategist Answers the 3 Commonly Asked Questions
Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook. Full Story: Entrepreneur
5 Ways To Make More Online Sales From Your Website
Today’s entrepreneurs have more avenues than ever before to generate sales. Countless brands and individuals have found success selling on platforms like Amazon, Etsy, eBay, across social media and otherwise. But many of the most successful brands know that when done right, your own website can become the best channel for driving online revenue. Full Story: Forbes
The Most Common Mistake Companies Make With Social Media Marketing
Social media can be an incredible form of marketing—and this is not news. It has the potential to reach a large audience, it’s mostly free, and it’s a great way to enhance your brand. Yet it’s so easy to get caught up in the “posting roller coaster” without any real clarity around whom you’re posting for and why they’re following you in the first place. Full Story: AllBusiness.com
Tips for Using Instagram Stories to Increase Your Brand Following
Social media is the crux of digital marketing. Instagram alone has proven itself to be the most valuable online social media platform for businesses, with individual posts and Instagram stories garnering thousands of likes, comments, and views from follower engagement. Instagram stories were added to the platform in the middle of 2016, and their significance has skyrocketed; while users were originally hesitant regarding the feature, now millions of users click through story after story, advert after advert, with the seamless user experience driving high viewership and low exit rates. Full Story: PRNewswire
How Will NetBase Help You With Social Media Analysis?
Social media analysis is a vital component of your next marketing plan. You may be on social media every day trying to improve the fortunes of your business, but that does not mean that you are using social media properly. You need to learn the most effective ways to manage social media, and you also must work with an expert that can create reports based on your current social media presence. Read about how NetBase makes this easier for clients. Full Story: The Digital Wise
How to use social media to help your business
Social media is very important for businesses. A social media presence helps to validate your brand and tells consumers that your business is active and focused on thriving communication with consumers. Full Story: Sun-Gazette
5 Social Media Myths that are Hurting Your Busines
While the practice of social media marketing has evolved and matured as a business process, some common myths and misconceptions around social media as a marketing tool still exist, and can still cause angst among those who come to social platforms expecting overnight, amazing results. Full Story: Social Media Today
How social media hashtags can boost your marketing campaign
Hashtags have been around for longer than you’d imagine. The first time that ‘#’ was introduced to the public was in 1988. It was used to categorise metadata tags in Internet Relay Chat so that the users could find channels easier. However, it wasn’t until 2009 that hashtags became a global thing, thanks to Twitter. Since then, social media networks, such as Facebook and Instagram, followed the trend. Full Story: Media Update
Tips for using social media with educators
Social media is an essential marketing tool for educational publishers. But the changing algorithms, rise and fall of new platforms, and overall nature of social media make some developers hesitant. In their edWebinar, “Social Media Marketing 2.0: Educators Love Social Media,” several education marketing insiders offered their perspectives on using social media with educators. Full Story: eSchool News
FACEBOOK IS ROLLING OUT A TEST TO HIDE YOUR LIKES
For the past decade, “likes” have been the chief currency of Facebook. It’s the way we’ve determined how many people think our babies are cute, believe our jokes are funny and recognize our new jobs are impressive. Facebook itself has been so synonymous with likes that the thumbs up icon for the like button was placed on the sign outside the company’s headquarters. Full Story: WKTV