How To Use Social Media To Supercharge Your Inbound Marketing Strategy

Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. Full Story: Forbes

Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations

The proliferation of social media sites has made it so much easier for companies to get in contact with the core consumers of their product. However, this extensive proliferation has led to the segregation of demographics based on the appeal of the platform to a particular group. Full Story: Forbes

5 tips every brand needs to know while using social media networks

Many people consider social media networks as a branding oriented marketing channel. They choose it to increase the company’s awareness rather than to generate new leads, which is often a serious mistake. Full Story: ValueWalk

Social Media Management: A Crash Course in Being a Facebook Admin

Does your company have a Facebook page? With almost 80 percent of online Americans actively browsing the platform, it would be almost irresponsible not to. But as many business owner, especially small and medium businesses, have found, social media management can quickly start to feel like a chore. Full Story: Business 2 Community

7 Ways to Run Social Media Campaigns for Startups

Social media is fast taking over traditional promotion channels as the preferred marketing platform. Many businesses have realized that they can reap more perks by advertising their work on several social media avenues. This has helped elevate countless ventures to higher levels in terms of brand recognition and revenue collection. Full Story: G2 (blog)

Social listening: what it is, why it matters, and how to make it work

Boom! Someone just posted a tweet praising your product. On the other side of the world, an article featuring your company among the most promising startups of 2019 was published. Elsewhere, a Reddit user started a thread complaining about your customer care. A thousand miles away, a competitor posted an announcement about a new product they are building. Full Story: Marketing Land

How to Humanize Your Brand to Win on Social Media

Is your brand putting significant resources into posting every day on Facebook, yet no one’s engaging with your posts? Are you tweeting out links to your website on Twitter, yet no one’s clicking through, even when you offer sales or other incentives? If any of this sounds like challenges you and your brand face, there’s a clear solution: Humanize your brand. Full Story: Entrepreneur

Is Social Media Going Private?

In the world of open communication, unlimited information and living our lives on social media platforms, “going private” is the latest trend. In the United States, 45% of respondents declared that they have all of their social media accounts set to private. Full Story: Forbes

3 Benefits of Micro-Influencers for Your Small Business

As a business, it can be quite a big task to come across as authentic and genuine to your customers. While it’s simpler for smaller businesses, as they’re viewed as more “human” than bigger ones, it remains a challenge nonetheless. You need to win the trust of consumers and build a strong brand identity. Full Story: BOSS Magazine

The Marketer’s Guide to Choosing The Right Social Media Tools

There are always challenges that come up when running social media marketing campaigns. These range from content creation to measuring your strategy’s effectiveness. The point is, you need tools to get the best possible results from social media. And you need these tools for various aspects of your activities. However, choosing the right tool can be like picking a needle in a haystack. Especially if you don’t know what you should look for and which features you really need. Full Story: MarTech Advisor

You can’t advertise that: The big list of prohibited ads across social and search platforms

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules. Full Story: Marketing Land

13 top free marketing and sales tools for entrepreneurs who want to gain more traction

The number of hours you can put at work is limited. If you’re an entrepreneur, then they often don’t seem enough. You can hire employees and delegate some responsibilities. However, the software can dissect untapped opportunities, save your time, and replace departments at your office altogether. Full Story: e27

How to Use Social Media in Marketing Effectively

We’re all aware of the prevalence of technology in our society, as well as its strong influence on consumerism. Accordingly, many companies have started to integrate social media into their marketing strategies. When done well, these strategies can have an extremely positive effect on sales and audience size. (Here are three local women who have social media mastered.) Full Story: Exhale Lifestyle

Social Media Marketing: A Necessary Evil or Your New Best Friend?

There is no denying that social media is necessary for a company or service provider to be in business in 2019. It is here to stay, and it will continue to evolve. But it can be fun and could end up being your best friend if you can figure out how to harness its powers to generate some business. It is a lot easier than knocking on doors and cold-calling. Full Story: National Mortgage Professional Magazine

THE DARK SIDE OF SOCIAL MEDIA MARKETING

When Facebook was first created, people became so in love with connectivity that they didn’t bother to read the terms and conditions, ultimately resulting in companies like Cambridge Analytica, who were given the means to divide a once-connected community through manipulation and “fake news”. Full Story: AccuraCast

Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

LinkedIn has added a new feature for posting on the platform. Users can now choose a “Find an Expert” button when creating a post that will launch a series of options to define what kind of expert you need. LinkedIn will then automatically add relevant hashtags to the post to help it get more exposure. Full Story: Marketing Land

Here’s How to Create Quality Content in the Age of Social Media

Today everyone has become a content generator and the same content generator is also the viewer. The content consumer today “binges” on content. They move from platform to platform, TV channel to TV channel and Instagram profiles in a split second. The only way to keep them hooked on to your offering is by showcasing stellar content and by being aware of what your consumer really wants. Full Story: Entrepreneur

What You Should + Shouldn’t Do on Social Media Before You Have a Publicist

Ah, another day, another public figure tweeting their point of view on the latest trending topic. Simultaneously, the notoriety-seekers among us brazenly reveal their most intimate life moments in pursuit of likes and your relative is just sharing adorable cat videos. Then, there’s you. As a budding actor, you’ve been told that having a solid social media presence can benefit your career, which given the current virulent virtual landscape may cause you some amount of angst and confusion. Full Story: Backstage

Top 10 Social Media Marketing Tools for Smart Automation

Managing social media for a company can be challenging, especially if there are many channels to manage. Even more difficult is trying to post live all the time. To simplify social media management, there are many smart automation tools available across various price ranges that can offer consistent posting to social accounts. Full Story: TechFunnel

Social media marketing: Six proven ways to get leads and sales

If you will talk to someone who is involved in cold calling and other traditional marketing methods, then they will tell you it’s a tough job. However, if you talk to someone who uses new-age marketing techniques that are largely focused on online platforms, then you won’t sense that much frustration in their response. Full Story: Media Update