Do’s and don’ts for social media marketers
Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. Full Story: PR Daily
7 Reasons People Hate Your Ads — and What to Do About It
Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. Full Story: Entrepreneur
4 Secrets of Instagram Marketing That New Ecommerce Stores Often Miss
People love Instagram. So do business owners and entrepreneurs. The social media channel boasts more than 1 billion monthly active users and more than 500 million daily active users. Full Story: Search Engine Journal
Developing your brand voice on social media: 5 mistakes to avoid
We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing human consciousness and shaping new customer behaviour patterns. Full Story: e27
4 Steps for Creating a Solid Social Media Strategy
A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals. Full Story: Social Media Today
5 Reasons Marketers Need a Social Media Strategy in 2019
This existing and constantly developing model has become a necessity for any business, big or small, to learn to use in order to remain relevant and competitive in the field. But before you dive headfirst into social media marketing, you’ll need to understand what a social media strategy is and why it’s important for your business. Full Story: G2 (blog)
It doesn’t matter which social media platforms you’re using to promote your business—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. Full Story: Business 2 Community
6 Ways to Improve Your Instagram Campaigns
If your goal is to create an Instagram campaign that catches the attention of your audience, you need to do it right. For those who are unsure where to start, check out these six ways to improve your Instagram campaign and captivate your followers. No two social network platforms are alike, and what works on Facebook or Twitter may not work on Instagram. Full Story: G2 (blog)
6 Digital Marketing Tips for Startups
The internet now occupies a major part of the consumer’s lives, and so it has become important for businesses to use digital marketing for promotion. Besides, digital marketing is cheaper to carry out, which makes it ideal for small businesses with little capital. However, you must know how to implement the right steps in your digital marketing campaign to get it to work for your business. The following are 6 digital marketing tips for startups. Full Story: Promotion World
More than half of all login attempts on social media are scammers
“Bot” has become a household word, thanks to the many fraud and disinformation campaigns using fake, automated social media accounts to post or “like” bogus information. But with social media companies like Facebook and Twitter trying to crack down on fake accounts, scammers are turning to real people—or rather, hijacked accounts of real people—to get the message out. Full Story: Fast Company
Social Media Posting: Tips and Best Practices to Help Increase Engagement
Today, many companies and brands have a presence on social media. However, not all have cracked the code of seeing large amounts of engagement from potential consumers. This can be frustrating for the business, but luckily here are six simple social media posting tips and practices that can help a business boost their current engagement. Full Story: Yahoo Finance
Too much noise on social media? 5 simple steps for cleaning it up
Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services shows up. Full Story: Inman
Social Media Marketing can be useful, but not at the Expense of Personal Interactions
Social media marketing is big business. In the past few decades, it has grown from a small niche in the marketing mix to an entire industry in itself, creating thousands of jobs, from that carving expertise in managing paid and organic social media platforms to those “influencers” who use their own personal brand to operate as a business. Full Story: Entrepreneur
Pew: Mobile and social media users in emerging markets have more diverse social networks
The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in 11 key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, India, Vietnam, the Philippines, Tunisia, Jordan and Lebanon. It found that users in these markets had broader social networks than those without smartphones and social media. Full Story: TechCrunch
5 Tips on Using Influencer Content in Your Paid Media Efforts
As the functionality of social media platforms becomes more advanced, an increasing amount of business are looking to influencer marketing, an option which enables brands to utilize better, more platform-aligned content, while also tapping into the popularity of these influential users to help boost awareness. Full Story: Social Media Today
How Can SMBs Customize Their Social Media Marketing Strategies?
Due to the popularity of social media use at the personal level, many organizations, including small-and-medium-sized businesses (SMBs) use social media as a marketing tool. Organizations can use social media as a marketing tool to build brand/fan communities, increase traffic to their website, inform current customers, attract new customers, hear consumer preferences, get new product development ideas, advertise new products, share promotional campaigns, increase donations and encourage event participation. Thus, organizational use of social media marketing has become a global trend. Full Story: Business.com
8 Vital Social Listening Metrics Matched to Business KPIs
Yet at the same time, as is always the case with buzzwords, there’s also a lot of mistrust and misconceptions around the process. What is social listening? How is it different from social media monitoring? And can it actually benefit your business in any meaningful way? Full Story: Social Media Today
9 Types of Content to Stop Posting on Social Media
Here’s the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. Full Story: Social Media Today
5 Social Media Marketing Tools for Teams That Won’t Break The Bank
Are you looking for social media marketing tools that’ll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools are simply too costly for your social media budget. Full Story: Social Media Today
8 Best Free Social Media Monitoring Software Tools in 2019
Twitter claims there are 500 million tweets published each day. And that’s just one of the major social networks that, in only a decade-plus of existence, have come to steer our personal and professional lives. You can’t read every post (and please, don’t try). But social media monitoring software, also known as social media listening software, can help you seine the waters for nuggets of gold. Full Story: G2 (blog)