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VOICE STRATEGIES

Integrated Marketing Platform | Daily Update – September 23rd, 2020

Microsoft is building a voice assistant into Outlook

Gmail might be the de facto choice for personal email, but Outlook is still one of the top options for workplaces. Full Story: Android Police

Disney+ voice assistant now works on smart displays

Google smart display owners can now use Assistant voice controls to play Disney+ content. Full Story: MobileSyrup

Integrated Marketing Platform | Daily Update – September 21st, 2020

Huawei’s Celia Voice Assistant Will Run on Yandex’s Alice Platform in Russia

Huawei’s Celia voice assistant will operate in Russia with support from Russian search engine giant Yandex and its Alice voice AI platform, according to a report by Kommersant. Full Story: Voicebot.ai

Understanding the role of voice in martech

Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Full Story: ClickZ

Integrated Marketing Platform | Daily Update – September 18th, 2020

Alexa Routines Are Now Shareable

Alexa Routines, single commands for the voice assistant linked to multiple actions, are now shareable. Full Story: Voicebot.ai

Half Of All Searches Will Soon Be By Voice (And, Yes, You Should Be Worried About Your Privacy

Did you see Apple’s latest advert about privacy? If not, you should take a look here. No really, go and watch it now or what I’m about to tell you will be contextless drivel. Full Story: B&T

Integrated Marketing Platform | Daily Update – September 17th, 2020

Sensory introduces AI-driven voice assistant for QSR kiosks

In addition to using automatic speech recognition and natural language understanding to translate speech to text, the kiosks also collect biometric data and can analyze the customer’s voice data for demographic information to make personalized recommendations and upsell. Full Story: Kiosk Marketplace

Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. Full Story: Skyword

Integrated Marketing Platform | Daily Update – September 16th, 2020

Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

There are 117 million voice assistant users in the U.S. right now, with that number predicted to grow. And, the comfort consumers have with voice assistants like Alexa, Google Home and Apple’s Siri has led to a rise in voice-powered advertising. Full Story: Digital Media Solutions

Sonos Customers Angry Over Limited Alexa Voice Features

Sonos who are facing court action from Google after the US sound Company claimed that the big search Company nicked their technology for their own speakers is now getting slammed by customers because they only deliver half the features found in Amazon’s Alexa voice assistant. Full Story: ChannelNews

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