By Integrated Marketing Platform | August 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Ultimate Guide to a Rock-Solid B2B marketing Strategy
While B2C strategies get significant focus, through the latest new feature releases and consumer tools, B2B brands need to implement more specific processes which will help guide their target consumers through the lead generation and sales process. Full Story: Social Media Today
Why Marketing Strategies Really Matter
It’s important to create and follow a plan when deciding how to market your business; it’s the key to keeping goals on track and achieving the outcome you desire. The simple steps below will help ensure all essential areas are covered: Full Story: CoFounder Magazine
Five Ways To Create Effective Conversion-Driven Influencer Campaigns
Following my last industry deep-dive, I wanted to take a look at conversion-driven campaigns. Conversion campaigns can bring about a great return on investment (ROI) and take your influencer marketing strategy to the next level. Full Story: Forbes
Work space can be marketing advantage for SMEs
In his view, most professional co-working facilities these days offer everything a business would need to promote what they do, from private meeting rooms and reception areas in which to host clients to technology such as high-speed fibre optics and the latest in video conferencing – all of which can make a lasting impression. Full Story: Fin24
6 Inbound marketing tactics to skyrocket your search traffic
If you are able to do inbound marketing in the right manner then you will be successful in securing a lot of passive income. But this technique is very much different from the methods used in traditional marketing. You do not have to spend a lot of money on people who are not your target audience. Moreover, you can change the focus of your marketing based on the age, interest, and gender of your audience. Full Story: Techstory
How Marketing Can Help Develop an Effective Customer Onboarding Program
Customer Onboarding is a critical driver of ongoing Customer Success and Satisfaction. During this stage of the customer lifecycle, users are eager to get started with your product or service. This is your first opportunity to show each user how your product works, how it will benefit them, and why they should feel confident about their choice in going with your product. Full Story: MarTech Series
Data-driven marketing and advertising; and how to harness new customer data insights
So you’ve aligned all your objectives from campaign objectives – what you want to see at the end of the project. For example; awareness or increase in sales, to the overall company strategic objectives. However, despite having an amicable plan for your next big marketing and advertising project there’s often omission of the critical element(s) that should be at the top of your planning processes. Full Story: Bizcommunity.com
4 Steps to Drive Revenue with Data-Driven Marketing
Building great customer relationships is a process of nurturing, developing, and getting to know who they are. From a recent Marketo study of over 3,000 consumers, 83% of respondents felt that companies will find a way to market to them, around privacy regulations even if they have said “no” to marketing. Full Story: MarTech Advisor
SOCIAL MEDIA
8 Vital Social Listening Metrics Matched to Business KPIs
Yet at the same time, as is always the case with buzzwords, there’s also a lot of mistrust and misconceptions around the process. What is social listening? How is it different from social media monitoring? And can it actually benefit your business in any meaningful way? Full Story: Social Media Today
9 Types of Content to Stop Posting on Social Media
Here’s the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. Full Story: Social Media Today
5 Social Media Marketing Tools for Teams That Won’t Break The Bank
Are you looking for social media marketing tools that’ll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools are simply too costly for your social media budget. Full Story: Social Media Today
8 Best Free Social Media Monitoring Software Tools in 2019
Twitter claims there are 500 million tweets published each day. And that’s just one of the major social networks that, in only a decade-plus of existence, have come to steer our personal and professional lives. You can’t read every post (and please, don’t try). But social media monitoring software, also known as social media listening software, can help you seine the waters for nuggets of gold. Full Story: G2 (blog)
SEARCH ENGINE
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. Full Story: Search Engine Land
5 Non-Spammy Link Building Tips that Work
The bright side of a new link building project is you don’t have to burden yourself with old-school SEO. Throw on a leather sportcoat, put on the business suit. Anything but the SEO tracksuit. Cultivating natural citations that are given without asking is outside of the link building mainstream. It doesn’t have to be that way. These are five tips that don’t involve tedious link building outreach that should be mainstream. Full Story: Search Engine Journal
How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search engine bots. Like what do you see on a web page to rank them higher? Is that the content length or the keywords or something else? It’s nothing in particular. You need to take all the steps that can help you to get your web page rank higher on the SERP. Full Story: Business 2 Community
How does Website Speed help boost business
Does websites’ fast speed pay off? Is it true that by spending money on technology, you can grow your business? It is known that the website is an elementary part of your business. You might be developing a new website or customizing the old one. You must be trying your level best to build an actionable website to gain the visitor’s attention. Have you ever thought about the speed of your website? Do you know that speed is a primary factor to accelerate your website business? Full Story: TechGenyz
MOBILE MARKETING
ESPN sees its mobile app as a path to paying subscribers
ESPN asks its mobile app to drive an increasingly diverse number of initiatives. The audience’s embrace of personalization is making that easier, particularly when it comes to promoting ESPN+. Over the past year, the sports giant has begun putting its premium subscription product in front of its mobile app users in more ways, featuring a mixture of personalized and editorially curated ESPN+ content not just on the app’s home screen, but with the app’s display and video ad inventory. ESPN’s app promotes ESPN+ articles, series, coverage areas and, more recently the pay per view UFC fights it offers. Full Story: Digiday
Twitter desktop redesign adopts some of its mobile app’s best features
Twitter is rolling out a new desktop design today that adds more customization options and a completely rearranged navigation experience. The redesign has been open to testers for the past few months, but it will be available to everyone over the next few days. Unlike previous redesigns, however, opting into the new experience will be mandatory, and there will be no legacy Twitter to fall back to, reports Mashable. Full Story: The Verge
Turbo VPN is the fastest growing mobile VPN
Turbo VPN is the mobile VPN service with the biggest growth in the second quarter of 2019 (compared to the previous year). In research created by mobile analytics company App Annie exclusively for TechRadar, the free VPN privacy app had the largest absolute year-over-year growth in worldwide downloads in Q2 2019 despite being released only in April 2018. Full Story: TechRadar
Top 10 Biggest Mistakes You Should Avoid In Mobile App Marketing
Mobile applications have changed the way people live in the present-day world. Technically, they have become one of the best tools for communication, reading news, making decisions, socializing, navigation, shopping, and etcetera. If you are a marketer, a mobile device can be a powerful instrument to connect a wide range of audience from across the world. Full Story: Irish Tech News
DIGITAL SIGNAGE/ SCREEN MEDIA
LED Display Customers Better Understand and Appreciate the Total Cost of Ownership
he future of LED displays has never been brighter as AV integrators, designers and end-user customers come to understand how to better assess the total cost of ownership (TCO) of LED and LCD solutions, according to the results of a recently completed online industry survey of 454 participants conducted by NanoLumens, award-winning creators of LED visualization solutions. Full Story: Digital Signage Connection
Innovative LED Display Takes Flight
Known for its high-quality ProScene projectors and interactive flat panel displays, Optoma officially entered the LED display category in the U.S. at InfoComm 2019 with the 130-inch FHDQ130 QUAD LED All-In-One Display. Full Story: Audio Visual News Network
EMAIL MARKETING
Why HubSpot is introducing a free email marketing service
Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. Full Story: Fast Company
How to Convert Your Email Campaigns into In-store Traffic
With a 38:1 ROI, email is a favorite marketing strategy of Neiman Marcus, Staples, L.L.Bean, and countless other retailers. While email campaigns offer obvious benefits for e-commerce companies, brands with both online and physical store locations may not be maximizing their full potential. Full Story: MarTech Advisor
E-COMMERCE
Why HubSpot is introducing a free email marketing service
Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. Full Story: Fast Company
How to Convert Your Email Campaigns into In-store Traffic
With a 38:1 ROI, email is a favorite marketing strategy of Neiman Marcus, Staples, L.L.Bean, and countless other retailers. While email campaigns offer obvious benefits for e-commerce companies, brands with both online and physical store locations may not be maximizing their full potential. Full Story: MarTech Advisor
PUBLIC RELATIONS
THE PROS AND CONS OF HIRING IN-HOUSE VERSUS AGENCY PUBLIC RELATIONS
If you’re an entrepreneur, you know just how much decision making goes into starting and growing a successful company. From basic decisions like picking the right office space to crucial ones like hiring the right team, every choice matters. Full Story: AdAge.com
3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars
The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community, it got too comfortable after a decade’s long employers’ market. It became conditioned to passively wait for candidates to apply while forgetting how to talent hunt. Full Story: Business 2 Community
MARKET RESEARCH
Clean Data That Leads To Precision Marketing? Who’d Have Thought
Just stop and think for a minute about how accurate the ads you’re served with are. Occasionally, as if by magic, you’ll spot an ad spruiking something you were speaking about or searching for only minutes earlier. Full Story: B&T
The PR industry is the most fortunate in today’s world
The greatest advantage public relations has in the entire marketing and advertising ecosystem is that the majority of our clients are finding it hard to spend their budgets on billboards and TV ads. In fact, it has been proven to be a very costly exercise that might not yield good results, if not done right. But how do you get the necessary reach and engagement with your product or service at a cost-effective price and have a much better impact of engagement? The answer is PR. Full Story: Bizcommunity.com
WEB DEVELOPMENT
These are the biggest WordPress website mistakes and here’s how to fix them
While WordPress makes creating a website or blog possible for anyone for free, it isn’t always as easy as it seems—and even savvy users who have been using WordPress for years still do things wrong because they just don’t know any better. Full Story: TechRadar
First 5 Steps to Secure Your New Website
Launching a new website is an exciting project filled with important steps and decisions. As you get close to the end of the process, it can be tempting to push ahead and open the site to public access, leaving some tasks to worry about later. Full Story: Business.com
MARKETING AUTOMATION
Marketing Automation Mostly Focused On Campaigns
Brands considering marketing automation strategy are most focused on bucking up their campaign performance, according to Marketing Automation Integration, a study byAscend2. Their primary reasons for deploying automation are to improve campaign effectiveness (57%), marketing/sales alignment (53%) and quality lead generation (49%). Full Story: MediaPost Communications
Top 9 Ways Artificial Intelligence Prevents Fraud
Rule-based engines and simple predictive models could identify the majority of fraud attempts in the past, yet they aren’t keeping up with the scale and severity of fraud attempts today. Fraud attempts and breaches are more nuanced, with organized crime and state-sponsored groups using machine learning algorithms to find new ways to defraud digital businesses. Fraud-based attacks have a completely different pattern, sequence, and structure, which make them undetectable using rules-based logic and predictive models alone. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Top 4 Business Intelligence Tools for Small and Big Businesses
Business intelligence tools are the need of the hour and are being adopted across the globe by companies for better insights, serving from MSMEs to MNCs by keeping their data in an organized manner. It allows easy access to data in the form of reports, dashboards and visuals for easy understanding and helps in making well-informed decisions. Full Story: CIOL
What is Business Intelligence (BI)
BI – Business intelligence, by the definition found in the English version of Wikipedia, is a set of theories, methodologies, architecture, and technologies that transform the nakedness, i.e. rough data into useful data that makes sense for business purposes. Full Story: Toolbox
BRANDING AND DESIGN
Every small business is a brand: Make yours stand out
Every small business has a brand. It may not be the one they want, but they definitely have one. Most small business brands are, unfortunately, made by default and not design. And that is too bad because branding is critical for small business success. Full Story: USA TODAY
Customer Service: Why It Matters to Your Brand’s Future Success
For many brands, being authentic in today’s highly competitive marketplace can be can difficult to wrap their minds around. What exactly does it mean to be authentic? And why does it matter? Full Story: Influencive
VOICE STRATEGIES
How Brands Are Using Voice Search Marketing to Engage With Audiences
According to Gartner, 30 percent of all internet surfing will be done sans a screen by 2020. And while you’ve probably already heard about how the massive adoption of voice assistants relates to SEO, it’s also important to consider how the very experience of engaging with a brand is poised to fundamentally change. Full Story: The Content Standard by Skyword
How Voice Technology is Changing the Workplace
Over the next four years, Gartner predicts that 25% of employees will use voice to interact with applications in the workplace, a clear indication that voice technology is poised to dramatically change the digital workplace — for better or worse. Experts share their thoughts on the pluses and minuses and how companies can manage the transition. Full Story: CMSWire