By Integrated Marketing Platform | August 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Does ‘Marketing Strategy’ Really Mean?
John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement was made more than 100 years ago, I believe it still rings true for many business-to-business technology companies. Full Story: forbes.com
How Can SMBs Customize Their Social Media Marketing Strategies?
Due to the popularity of social media use at the personal level, many organizations, including small-and-medium-sized businesses (SMBs) use social media as a marketing tool. Organizations can use social media as a marketing tool to build brand/fan communities, increase traffic to their website, inform current customers, attract new customers, hear consumer preferences, get new product development ideas, advertise new products, share promotional campaigns, increase donations and encourage event participation. Thus, organizational use of social media marketing has become a global trend. Full Story: Business.com
14 Ways To Shift Your Marketing Strategy In The World Of Online Retail
Business owners, especially those who still run a brick-and-mortar store in an online retail world, often feel confused and overwhelmed when trying to tailor their marketing to a digital audience. To help you adapt, a panel of Forbes Communications Council members shared ways to start appealing to your audience’s changing needs. Follow their tips to continue reaching and engaging your target buyers, no matter where they’re shopping. Full Story: forbes.com
3 Easy 401k Marketing Strategies Too Often Overlooked
Modern-day work schedules are hectic. Between emails, calendar coordination and marketing campaigns, it can be challenging to stay on top of everything. To help make life (and referrals) easier, here are three simple and often overlooked retirement 401k marketing strategies. Full Story: 401kspecialistmag.com
Trying To Reach The Modern Millennial? Avoid These 14 Ineffective Marketing Tactics
Millennials make up a significant portion of the consumer market, and companies are still trying hard to appeal to this population—some with more success than others. Marketing tactics that have worked in the past simply may not be effective when trying to reach this particular generation, especially since most of them have now entered adulthood. Full Story: forbes.com
Bridging the Marketing–Sales Gap with Content Marketing Strategies
B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work is to convert a lead that’s then passed to a sales rep who follow a totally separate process to qualify and sell. Full Story: cmswire.com
The Best LinkedIn B2B Marketing Strategies
There are massive opportunities on LinkedIn right now. It’s available for everyone but especially for those in B2B – here’s why I think it’s probably the most important marketing channel in 2019: LinkedIn started as a site for people looking to get a job or to fill a job. People used it for posting resumes, connecting with people they already knew, and finding jobs through people they knew. Full Story: alleywatch.com
Using WiFi to Amplify Your Winery’s Marketing Strategy
Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base. The solution? WiFi marketing. Not only will WiFi marketing let you accurately target customers, you’ll also understand how to engage them and keep them loyal. Full Story: wineindustryadvisor.com
SOCIAL MEDIA
Social Media Marketing can be useful, but not at the Expense of Personal Interactions
Social media marketing is big business. In the past few decades, it has grown from a small niche in the marketing mix to an entire industry in itself, creating thousands of jobs, from that carving expertise in managing paid and organic social media platforms to those “influencers” who use their own personal brand to operate as a business. Full Story: Entrepreneur
Pew: Mobile and social media users in emerging markets have more diverse social networks
The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in 11 key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, India, Vietnam, the Philippines, Tunisia, Jordan and Lebanon. It found that users in these markets had broader social networks than those without smartphones and social media. Full Story: TechCrunch
5 Tips on Using Influencer Content in Your Paid Media Efforts
As the functionality of social media platforms becomes more advanced, an increasing amount of business are looking to influencer marketing, an option which enables brands to utilize better, more platform-aligned content, while also tapping into the popularity of these influential users to help boost awareness. Full Story: Social Media Today
How Can SMBs Customize Their Social Media Marketing Strategies?
Due to the popularity of social media use at the personal level, many organizations, including small-and-medium-sized businesses (SMBs) use social media as a marketing tool. Organizations can use social media as a marketing tool to build brand/fan communities, increase traffic to their website, inform current customers, attract new customers, hear consumer preferences, get new product development ideas, advertise new products, share promotional campaigns, increase donations and encourage event participation. Thus, organizational use of social media marketing has become a global trend. Full Story: Business.com
SEARCH ENGINE
The Five Commandments Of JavaScript And SEO For Beginners
Your business has a website. You’re not a tech expert. These two sentences describe most business owners, and that presents some challenges. First, you probably don’t care about the process and theory behind the construction of a website. You don’t have to — but you do need a website that delivers desired results. If potential customers can’t find your business online based on relevant search terms, that’s a big, big problem. Full Story: forbes.com
7 Things SEO Tools Can’t Tell You
We all rely on specific tools to do our jobs as SEO professionals. Often, we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re testing out or that have emerged recently. Full Story: Search Engine Journal
Are other teams unwittingly killing your SEO (and revenue)?
When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often the outcomes fall short of expectations. That’s because SEO is misunderstood — by the entire organization — as a task that just one team is responsible for. Full Story: MarTech Today
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. Full Story: Search Engine Journal
MOBILE MARKETING
Google, Microsoft, Alibaba help found data protection consortium
Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on open source technologies and standards to accelerate the adoption of confidential computing, more simply known as protecting data in use. Full Story: MobileMarketing Magazine
Mobile-first efforts creating opportunities
Foreign marketing, analytics companies are looking to meet strong data tracking demand as Chinese firms expand overseas. China is gearing up to be one of the few truly mobile-first economies in the world, which is spurring foreign mobile marketing and analytics companies like AppsFlyer to target opportunities in the country. Full Story: Chinadaily USA
Twitter launches six-second video bidding option
Twitter has rolled out a new bidding option that will prevent advertisers from wasting time and assets in front of the wrong audiences. Starting this week, advertisers can take advantage of 6-second video bidding, where they will only be charged if the ad is viewed for six seconds or longer, at 50 per cent in view (6s/50 per cent). Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Transforms Educational Process
Every once in a while, something amazing comes along and changes everything for the best. That is exactly what digital signage has done to the education process. That is why it’s really mindboggling when we come across schools and colleges that still don’t use digital signage to strikingly improve the quality of education. We have just one basic question for them: what in the Ivy League are you thinking? Here are our top 20 ways digital signage transforms the educational process. Full Story: Thrive Global
Digital signage drives retail sales
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today
EMAIL MARKETING
How Digital Signage Transforms Educational Process
Every once in a while, something amazing comes along and changes everything for the best. That is exactly what digital signage has done to the education process. That is why it’s really mindboggling when we come across schools and colleges that still don’t use digital signage to strikingly improve the quality of education. We have just one basic question for them: what in the Ivy League are you thinking? Here are our top 20 ways digital signage transforms the educational process. Full Story: Thrive Global
Digital signage drives retail sales
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today
E-COMMERCE
Pomelo Fashion’s Jean Thomas on the Top 3 E-Commerce Marketing Trends
Without a comprehensive marketing strategy, customers aren’t just going to stumble into the brand’s website. An e-commerce company often relies on its ability to market and brand well. Jean Thomas, chief marketing officer of Bangkok-headquartered fashion company, Pomelo Fashion, talks about the top three marketing strategies for e-commerce companies to watch out for. Full Story: entrepreneur.com
Roundup: Same-day fulfillment is Target’s most profitable ecommerce channel
Target Corp. reported a 34% increase in ecommerce sales year over year for its second fiscal quarter ending Aug. 3, but it didn’t disclose exact figures. Same-day fulfillment, including in-store pickup, curbside pickup and orders delivered by Shipt, is the fastest-growing part of the digital channel and accounted for a third of ecommerce revenue and three quarters of ecommerce growth. Nearly 1.5 percentage points of the retailer’s 3.6% total revenue growth came from ecommerce growth. Shipt is a same-day delivery service acquired by Target in 2017. Full Story: DigitalCommerce360
PUBLIC RELATIONS
What does public relations mean to you?
A key challenge that PR agencies face is presenting and explaining what PR is and the value derived from engaging with a PR partner. So, what are some of the perceptions of PR, what is it in reality and how can it help your business? Full Story: Bizcommunity.com
What the Public Relations Industry Gets Wrong About Artificial Intelligence
Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) and fear (er, so long, means of employment). But the truth, as usual, lies somewhere in between. Full Story: Business 2 Community
MARKET RESEARCH
Marketing’s Holy Grail is Within Reach with AI-Driven Market Research
The number of marketing technology solutions has grown from approximately 150 in 2011 to well over 7,000 in 2019, according to the Marketing Technology Landscape infographic. Marketing technology stacks keep growing as we look for new ways to automate processes, measure results, improve outreach and achieve greater efficiencies. Full Story: EContent
Research Says Brand Mascots Really Do Move the Needle
According to a study by global marketing research firm System1, these “fictitious characters” employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade body that represents agencies) collected 2017-18, found that campaigns including a mascot are 37% more likely to increase market share than ones without. Full Story: Adweek
WEB DEVELOPMENT
Top 6 in-demand software for front-end development
As more and more business are moving into the online territories, it has become increasingly important to offer great user experience to the users who are also potential customers needless to say. If you are an aspiring front-end developer, it is important that you pick the best front-end development tool available in the present time. Full Story: Windows Report
How to setup your developer workstation
My development tools and setup have changed a lot over the years. For many developers like myself, these changes have mainly been driven by shifts in technology and languages. When I began my career as a software engineer my tooling was geared towards Windows application development. Full Story: OnMSFT
MARKETING AUTOMATION
Why Marketing Automation Matters and How to Use it Effectively
In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it is impossible not to notice the major upheavals in a work environment, small incremental changes are sometimes more difficult to spot. Unaware of the potential threats, many companies rush into the wall without seeing the danger. And for a lot of SMEs, this blind spot is technology… Full Story: Business 2 Community
Mind meld: Artificial intelligence is improving the way humans think
LIKE other human champions facing a machine opponent, Grzegorz “MaNa” Komincz rated his chances. “A realistic goal would be 4-1 in my favour,” he told an interviewer before the match. One of the world’s best players of video game StarCraft II, Komincz was at the height of a successful esports career. Artificial intelligence company DeepMind invited him to face its latest AI, a StarCraft II-playing bot called AlphaStar, on 19 December 2018. Full Story: New Scientist
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence and Analytics Software Market report presents in-intensity insight of Company Profile, Capacity, Product Specifications, Production Value, Sales, Revenue, Price, Gross Margin, Market Size and Market Shares for topmost prime key vendors like (TIBCO Software, MicroStrategy, Tableau Software, OpenText, IBM, Oracle, Microsoft, SAP, SAS). Full Story: NewsStoner
Global Social Business Intelligence Market Manufacturers Techniques
What’s more, the Social Business Intelligence industry development trends and marketing channels are analyzed. The industry analysis have also been done to examine the impact of various factors and understand the overall attractiveness of the industry. Also, a six-year (2012 to 2017) historic analysis is provided for Social Business Intelligence markets. The global Social Business Intelligence market is valued at XX million USD in 2016 and is expected to reach XX million USD by the end of 2023, growing at a CAGR of XX % between 2016 and 2023. Full Story: Exclusive Industry Reports
BRANDING AND DESIGN
Ikea is quietly changing its brand again—for a very good reason
The global design powerhouse Ikea is known for tweaking the way it markets products in different countries to suit local tastes. But as the furniture giant continues to expand globally, Ikea has updated its standard typeface to one that will function in any market, because it supports more than 800 languages. Full Story: Fast Company
Inside Google’s massive Android rebrand
You’re probably wondering what it means for branding to be inclusive, and that’s a fair question. In reality, color, shape, and names in branding are much more important for inclusivity than you might think. Some colorblind people don’t interpret certain shades of green correctly. Android’s tasty treat version names were hard to pronounce and even unheard of in a lot of regions. If Android is a global brand, it’s important that it represents a truly global audience. Full Story: Android Authority
VOICE STRATEGIES
NEW SCAM USING VOICE SEARCHING, BBB SAYS
EUGENE, Ore. — With Alexa and Siri, more and more people are searching using their voice, but there are some dangers to it. What’s happening is scammers are creating fake customer service numbers and bumping them to the top of search results, often by paying for ads. When you do a voice search using Siri, Alexa, or another device, the algorithm may accidentally pick one of those scam numbers. Full Story: Kezi
Three tools that will redefine the future of work
Technology has fueled our constant search for a better way to do things. From the first microcomputer to the latest tablet, the tools we use every day to conduct work have changed considerably—and the change is not slowing down anytime soon. Full Story: PC World