By Integrated Marketing Platform | September 03, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Don’t Let Your Blind Spots Doom Your Marketing Strategy
Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through. For example, Dolce & Gabbana debuted a campaign last November that was, unfortunately and unintentionally, filled with stereotypes. One advertisement from the campaign featured a Chinese model struggling to eat Italian food with chopsticks. Full Story: Business 2 Community
How To Create A Successful B2B Influencer Marketing Strategy In Five Steps
The influencer marketing industry is hot and it’s not cooling down. Despite the concerning headlines — the Fyre Festival influencer saga, an Instagram star with 2 million followers failing to sell 36 t-shirts, and an influencer crying at the thought of a 9-5 job when her Instagram account was suddenly deleted — brands are expected to spend as much as $15 billion on influencer marketing by 2022, up from $8 billion in 2019, according to Business Insider Intelligence. Full Story: Forbes
Seven tips for a data-driven content strategy
While I love mentioning this to anyone who will listen, what I also point out is that the stations have achieved 100% UB growth by letting data be their deciding factor when it comes to the content marketing decisions. Both stations have learnt that building an online brand reputation is next to impossible without data-driven content marketing. Full Story: The Media Online
5 Precautions to Shield Your Business from a Potential Recession
Entrepreneurs always need to be prepared for the worst-case scenario. One of the most frightening situations they can face in 2019 is a recession. According to recent reports, the UK economy has reported the slowest growth since 2012. The risk of a recession is rising in the United States as well, as fears of an ongoing trade war threaten to derail the economy. Full Story: Business 2 Community
Three Marketing Strategies to Raise It
There’s no doubt that, since Internet era began and social networks became popular, marketing a brand or business has never been as easy as it is today. Traditional marketing strategies are history. Nowadays, there are many ways to increase brand awareness. It is even easier to identify which strategies work properly. Full Story: Arizona Daily Register
How Technology will Alter the Future of Digital Marketing
Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. Full Story: VENTS Magazine
According to Statista, there are more than 2.2 million apps available for iOS users and more than 2.1 million on the market for Android users. A report published by App Annie found that the average smartphone owner uses an average of 30 apps each month and nine per day, with most users spending well over two hours each day on their apps. Full Story: Entrepreneur
SOCIAL MEDIA
3 Tips to Bring Your Rebrand to Life on Social
Re-branding can be a great way to reinvigorate your brand for the digital era, and boost your results. Some companies, like the iconic candy brand Smarties, have seen a huge increases in followers and engagement when adopting a reimagined approach to social media thanks to a brand redesign, so it’s definitely worthy of consideration. Full Story: Social Media Today
5 Ways to Re-Use Influencer-Generated Content in Paid Media
Once an influencer marketing campaign has run its course, marketers are left with two options – move on to the next, or use those high quality branded assets you already have to maximize the results of your campaign. Full Story: Social Media Today
What is Social Media Marketing?
Today, it is impossible to escape the omnipresence of social media. It is one of the fastest growing trends of all times, and missing out of this is a cardinal marketing sin for your brand. Full Story: Webmaster Toolkit
How to Create High-Quality Video Content on a Budget
Video is all the rage right now on social media. Whether it’s a short GIF, or an hour-long live video, social media is all about video. No matter the social media platform you’re trying to focus on, video should be an integral part of your strategy – even LinkedIn, one of the least visual social networks around, has started to embrace video in recent years. Full Story: Social Media Today
SEARCH ENGINE
How Data Blending Can Enhance Your SEO Efforts
Over the past several years, search engine optimization (SEO) has undergone a transformation. While tactics such as keyword research, backlinks, internal linking, and proper website architecture are still important, they are not the only thing you should be doing. And while quality long-form content is still every bit as critical to your success, it cannot guarantee it. Full Story: MarTech Advisor
An Enterprise SEO Framework: From Crawling to Conversions
Google only crawls about half the pages on large enterprise websites. That mean half of the pages on your enterprise website won’t be added to Google’s index. It also means they can’t rank or generate organic traffic and revenue for the business. Full Story: Search Engine Journal
Do it yourself SEO or should I hire an SEO company?
Getting tons of website traffic is conditional on a variety of factors, the nature of one’s blog/website, the degree of competition for topics and key words, the following web-masters are able to bring to the site over time along with building an engaging social media profile – where hopefully many of your posts are widely shared. Full Story: scallywagandvagabond
Easy Ways to Boost Your Company’s SEO
By now, most businesses that want to reach people online know the term search engine optimisation. SEO is a key component of having a site rank on search engines, making it easier for potential customers to find a site and ultimately use its products or services. However, SEO comprises many different aspects that can make the task daunting, particularly to those who are not experts in the space. Fortunately, there are several simple steps anyone can take to boost a company’s SEO over time. Full Story: Virtual-Strategy Magazine
MOBILE MARKETING
Mobile Marketing, AdTech, and the Future (It’s More Than 5G)
The mobile marketing has consolidated in the last 5 years or so- there are clear centralized players where the money flows – namely the walled gardens and the open ecosystem. Jake explains all the elements of the ecosystem and how they work – a great segment to understand what’s what in mobile ad tech. Full Story: MarTech Advisor
7 Sure-Fire Tips to Increase Customer Experience On Mobile Devices
Delivering a great customer experience is not an option anymore, it has become an integral part of successful businesses. In fact, it can make or break your business. Customer experience is not limited to brick and mortar store. It has trickled down to e-commerce stores and even on to our mobile devices. Most businesses focuses on improving the user experience for their brick and mortar stores, online stores and website but end up neglecting the most important piece of the puzzle, mobile devices. Full Story: RecentlyHeard.com
10 reasons why Adobe Lightroom is the best mobile photo editor
Some would argue Adobe Lightroom is the very best photo editing app for smartphones, and there are plenty of reasons to agree. If you are like me, you will need more than the last sentence to be convinced, so let’s give you 10 reasons why Lightroom is the best mobile photo editor around. Of course, the app isn’t without flaws, so we will also talk about its shortcomings. Full Story: Android Authority
Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019
Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Full Story: MarTech Advisor
DIGITAL SIGNAGE/ SCREEN MEDIA
ScreenBean adds digital signage functions to wireless display solution
ScreenBeam Inc., a wireless and collaboration solutions provider, has updated its firmware for its ScreenBeam 1100 wireless screen mirror device to support digital signage. End users can stream digital signage content when the device is not in use for collaboration, according to a press release. Full Story: Digital Signage Today
How to Display Private Microsoft Power BI Reports through Digital Signage
Leading digital signage innovator NowSignage has today revealed that they are the first to market with a full integration of Microsoft’s Power BI product. This represents a huge win for enterprise companies who require the ability to display private reports securely on screens located throughout their offices. Full Story: Digital Signage Connection
EMAIL MARKETING
2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign. Full Story: Business 2 Community
How to Skyrocket Engagement Using Email Marketing
Email marketing is one of the most effective ways to generate sales and expose your content to potential customers. While most are familiar with the benefits of marketing to your target audience through email, the key is understanding why it’s such a useful tool. Full Story: Business.com
E-COMMERCE
Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points
“Of all things painful, I chose running an eCommerce business.” said a friend of mine whose online shoe store just stepped into the first year answer, which in my opinion is the best one to this statement. “Running an eCommerce business is definitely painful, but it is a good pain to have. You have to go through some pain when you are trying to take a slice of the Trillion dollar eCommerce industry. It won’t come easily.” Full Story: Business 2 Community
How to Keep Away Hackers from Your eCommerce Website
Creating an e-commerce website these days comes at a cost. You need to protect your website from hackers or fraudsters, or else precious data can be stolen from your website harming customer relations as well as causing trust issues and reputation downfall. Luckily you don’t need to break your head into thinking what you need to do to protect your website if we are there. We are here to make your task easy. Here are a few simple steps that will help you protect your website without you having to ponder over it. Full Story: ChartAttack
PUBLIC RELATIONS
5 Ways to Improve Your PR Outreach to the Press Today
Doing PR well is difficult, to judge from the onslaught of utterly bad pitches I see day in and out as a working journalist. Whether trite language, basics that are missing, or other common blunders, the churn rate is high. Far less than 1 percent of pitches that reach me–and I look at all of them–are of any interest at all. Full Story: Inc.com
Why we should strip away labels and focus on outcomes
The terms public relations, marketing and publicity are limiting and, these days, nebulous. Does a customer need to build, strengthen or maintain key relationships? Do they need a strategy to compel actionable relationships that yield commercial value? Or do they need help communicating at scale to an audience with which they have an established relationship? Full Story: PR Daily
MARKET RESEARCH
How I Built a Company the Lean Way — by Using the Scientific Method
In the past five years, the cloud management company I founded has grown from a one-person business into a global employer of over 300 people. Recently, VMware, the most important provider of infrastructure and technology in our industry, purchased us — an exciting milestone as we look to the future and continue to execute on our vision. Full Story: Entrepreneur
Global Small Business Accounting Software Market Research Strategies 2019
The market study report namely, Global Small Business Accounting Software Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024 comprises holistic business information and transforming trends in the market that enables users to study the pin-point analysis of the market together with revenue, growth, and profit during the forecast period. Full Story: Top News Herald
WEB DEVELOPMENT
Everything You Need To Know About PWA Development Tools And Frameworks
Knowing the power of the internet with mobile has ever been among the most difficult activities for the development community and wasn’t only for the developers who were now searching for tutorials to migrate site in PWAs. Full Story: HostReview.com
What A Custom Website Can Do For You
Have you started up a company but aren’t sure how to design the site? Do you have some ideas but they’re just too similar to the competition? You should probably look into custom website development. Full Story: CEOWORLD magazine
MARKETING AUTOMATION
Why Should You Integrate CRM and Marketing Automation?
The right combination of CRM and marketing automation enables in taking the full advantage of these platforms. It empowers in transforming and improving the way you engage with your customer. According to SessionCam, almost 89% of the users have integrated marketing automation with the CRM as it offers easy data management and process. Full Story: Toolbox
Meet The Best Sales Force Automation Tool
Did you know that sales representatives spend more than 60% of their time doing mundane tasks like data entry, updating sales orders, replying to emails and making follow up calls? Only 40% of their time is used to execute crucial tasks like lead generation. Full Story: The Vistek
ANALYTICS & BUSINESS INTELLIGENCE
TOP 10 BUSINESS INTELLIGENCE TRENDS TO WATCH IN 2020
In the analytics business and in the business world — business intelligence, analytical devices and BI applications are the main discussed subject. BI is quicker and progressively precise in reporting; data analysis is increasingly vigorous, and forecasting has changed essentially and developed massively. Full Story: Analytics Insight
How Technology is Changing The Business Intelligence Landscape
In a seminar on the forthcoming trials of intelligence companies which was held in 2018, Dan Coats, the prior Director of National Intelligence debated that the change of the American intelligence society must be a transformation rather than a progression. The community should be original and bendy, also efficient enough of swiftly embracing advanced technologies wherever they may occur. Full Story: iTMunch
BRANDING AND DESIGN
How Can You Protect Branding That Barely Even Exists?
When did simple or minimal branding become so desirable? Did it start with Coco Chanel’s distinctive No.5 perfume bottle in 1924? Was it an automatic response to the early-to-mid-2000’s logo-fatigue that followed from the corporatization and large-scale profit-seeking endeavors of the industry’s biggest names? Or was it more recently, when brands ranging from Balenciaga and Berluti to Saint Laurent and Rimowa shunned their formerly stylized wordmarks and logos for bland sans-serif alternatives? Full Story: The Fashion Law
What brand marketers need to know about personally-owned platforms
Influencers, the ranks of which include celebrities as well as individuals who built large followings through their use of digital platforms like Instagram and YouTube, have capitalized. Those with large followings can earn large sums of money, with some reportedly even earning as much as six figures for single posts. Full Story: Econsultancy
VOICE STRATEGIES
Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce
Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled technology in some capacity. Full Story: Total Retail
It has been over a year since Samsung demonstrated its first smart speaker, the Galaxy Home, at the Note 9 smartphone launch event in August 2018. At the time, details about pricing and availability were said to be “coming soon.” We have been treated to numerous predictions about a pending launch such as at the November 2018 software developer conference where the devices were on display, but not really in use and without further details. Then again at the February Galaxy S10 event there were rumors the device would finally arrive. Similar predictions arose around the Note 10 launch last month. None of these turned out to be correct. Full Story: Voicebot.ai